In 1984, the Soviet Union introduced an inexpensive toy camera into the international circuit, called the Lomo LC-A. The images that it produced were characterized by an often unintentionally grungy effect. It wasn’t long before this style came to be appreciated, and by 1992, a group of Viennese photographers started an art movement that intentionally incorporated elements from the Lomo’s aesthetic, featuring unique coloring, high contrast, soft focus, and dark vignettes, which eventually turned into a commercial enterprise.
While back then, you needed to own an actual Lomo camera to achieve this effect, thanks to modern photo editing technologies, this is no longer the case today. Today we celebrate this fact in our Daily Inspiration, where we’re asking you to use PicsArt’s Lomo Effect to create this aesthetic in your own shots, and share your edits with the hashtag #LomoEffect.