{"id":101011,"date":"2022-01-19T07:59:51","date_gmt":"2022-01-19T15:59:51","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=101011"},"modified":"2022-05-11T09:12:35","modified_gmt":"2022-05-11T16:12:35","slug":"unboring","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/unboring\/","title":{"rendered":"Unboring Boring: How We Helped Businesses in Boring, Oregon Stand Out"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Interesting design can transform a business, but can it help a small town? That\u2019s what we set out to uncover in our latest campaign, <em>Unboring Boring<\/em>. That&#8217;s right \u2013 the most boring town in America just got a design makeover.\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JLlkkTx2huQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">First off, to answer the question that is probably on your mind: yes, Boring is a real town. But don\u2019t judge a book by its cover, or a town by its name. For the 8,000 residents calling Boring, Oregon home, the town is way more interesting than what its name might suggest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a sense, that\u2019s exactly what we set out to prove with <\/span><i><span style=\"font-weight: 400;\">Unboring Boring<\/span><\/i><span style=\"font-weight: 400;\">. We believe that behind every creator, entrepreneur, and small business there is a fascinating story waiting to be told. But people are often quick to judge a book by its cover and dismiss something that isn\u2019t visually appealing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, instead of just talking about all the incredibly smart and easy design tools business owners now have at their disposal with <\/span><a href=\"https:\/\/picsart.app.link\/4pv7HdD7S9\"><span style=\"font-weight: 400;\">Picsart<\/span><\/a><span style=\"font-weight: 400;\">, we wanted to show <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> design can transform any type of business and help anyone stand out.<\/span><\/p>\n<h2><span id=\"Not_So_Boring_After_All\">Not So Boring After All<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We had a gut feeling we would find interesting stories and people in Boring. And after doing some research, it became pretty apparent that the town was indeed far from boring: Goth floats, bars, llama farms, eclectic shops, a vibrant farmer\u2019s market, and, yes, even a Bigfoot museum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That was enough for us to get the ball rolling. We reached out to our film production partners at <\/span><a href=\"https:\/\/qualitymeatscreative.com\/\"><span style=\"font-weight: 400;\">Quality Meats<\/span><\/a><span style=\"font-weight: 400;\"> and director <\/span><a href=\"http:\/\/jordanbahat.com\/\"><span style=\"font-weight: 400;\">Jordan Bahat<\/span><\/a><span style=\"font-weight: 400;\"> to help bring this idea of unboring a small town to life. We also spoke with local businesses to see if they wanted to join our project. Together, we met local historians, visited shops and markets, and reached out to teachers from nearby schools. All to get a real understanding of the culture and people in the town. We wanted to <\/span><i><span style=\"font-weight: 400;\">unboring<\/span><\/i><span style=\"font-weight: 400;\"> Boring, but what would this look like? What did Boring really stand for as a town?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This may seem like a lot of pre-work, but it\u2019s vital to help capture the essence of the people and communities in our campaign. Jordan, our campaign video director, shares: &#8220;[When] working with real people in their real spaces, you open your storytelling up to moments of unexpected discovery. When commercials are so often built on comps and references and pre-visualization, it&#8217;s a wonderful luxury to get to explore and evolve the project in real time. Sometimes following that curiosity can truly inspire a project. And regardless, if you are open to it, you leave having met some fascinating people.&#8221;<\/span><\/p>\n<h2><span id=\"Meet_Boring_Businesses\">Meet Boring Businesses<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-101033\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/BehindTheScenes.jpg\" alt=\"behind the scenes of the Unboring Boring shoot\" width=\"770\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having recently completed <\/span><a href=\"https:\/\/picsart.com\/blog\/post\/new-chapter-for-picsart\"><span style=\"font-weight: 400;\">our own rebrand<\/span><\/a><span style=\"font-weight: 400;\"> project, we figured the best way to unboring Boring would be to offer design help to local small businesses. Because every business is unique, they each present their own challenges and goals. We selected a few to partner with, then assembled a team to work directly with each small business owner, helping them get the right design for their needs. Meet them below:<\/span><\/p>\n<h3><b>Boring Bean Coffee Roasters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For over 20 years, Boring Bean has been sourcing, roasting, and selling their own coffee beans. And while they have become the go-to spot for local coffee connoisseurs, their packaging was a little\u2026 watered down. Together we created unique packaging designs for their beans from around the world. Pour a cup of coffee and <a href=\"https:\/\/www.youtube.com\/watch?v=37EtucugrVg\">watch their story<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-101054\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new.jpg\" alt=\"redesigned logo for boring bean coffee shop\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new.jpg 1920w, https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new-780x439.jpg 780w, https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new-1024x576.jpg 1024w, https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new-1536x864.jpg 1536w, https:\/\/cdnblog.picsart.com\/2022\/01\/BoringBean_new-1568x882.jpg 1568w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><b>Nuts-N-Boltz Nonprofit Theater<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Lazenby family has been operating this nonprofit theater company for over a decade. Frustrated with the lack of quality theater in the area, they decided to simply open their own. Together, we created new templates so they can easily promote upcoming shows, and modernized their signage to attract passersby. Grab a seat and some popcorn, as we <a href=\"https:\/\/www.youtube.com\/watch?v=9xhe6UBvT7k\">pull back the curtains on their story<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-101075\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Nutz-N-Boltz_new.jpg\" alt=\"redesigned templates for nutz n boltz theater company in boring, oregon\" width=\"770\" height=\"500\" \/><\/p>\n<h3><b>The North American Bigfoot Center<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The North American Bigfoot Center is probably the most well known attraction in Boring \u2013 and it\u2019s anything but boring. At the museum visitors can examine odd footprints, watch footage of bigfoot sightings, and pick up cool merch. And while the museum itself attracts a lot of attention, their social media presence didn\u2019t really have a big footprint. <a href=\"https:\/\/www.youtube.com\/watch?v=2IDWSfRGSgI\">Catch a sighting of their story<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101096\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Bigfoot_Museum.jpg\" alt=\"bigfoot museum feature in unboring boring campaign\" width=\"770\" height=\"500\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Production Tip:<\/span><\/i><span style=\"font-weight: 400;\"> Consider the story you want to tell before setting up your camera. Even though documentaries are for the most part unscripted, write down how you think the story may unfold. That way, you know exactly what type of content you will need to capture before going on set. Outlining the potential story ahead of time can help iron out some film elements, making you feel more prepared before going into production.<\/span><\/p>\n<h2><span id=\"If_They_Cant_Come_to_the_Studio_Bring_the_Studio_to_Them\">If They Can\u2019t Come to the Studio, Bring the Studio to Them<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We wanted to capture still images of each business owner in their element to give viewers a true look into these small businesses. While we usually opt for studio photography to make post-production editing easier, in this case it would have been impossible to transfer their entire business to the confines of a perfectly lit studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we brought the studio to them. We partnered with the talented photographer <\/span><a href=\"https:\/\/www.sageeast.com\/\"><span style=\"font-weight: 400;\">Sage East<\/span><\/a><span style=\"font-weight: 400;\"> to create a pop up studio inside each business. If you\u2019re just getting into photography, <\/span><a href=\"https:\/\/picsart.com\/blog\/post\/photo-studio-ideas\"><span style=\"font-weight: 400;\">setting up a studio at home<\/span><\/a><span style=\"font-weight: 400;\"> is easy.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101159\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Photos_HowWeUseThem.jpg\" alt=\"side by side background change for picsart unboring campaign\" width=\"770\" height=\"395\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe project overall aimed to promote small businesses that were extremely unique and I am all for shining light on things that are overlooked and not appreciated,\u201d Sage shares. \u201cMy approach was figuring out how to merge the type of business with the owners\/workers personalities. Similar to a \u2018This is me. And this is what I do\u2019 theme. I felt that these two combined would create some amazing imagery.\u201d\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101117\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Photos_HowWeUseThem_2.jpg\" alt=\"before and after unboring editing in picsart\" width=\"770\" height=\"395\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Production Tip from Sage: <\/span><\/i><span style=\"font-weight: 400;\">\u201cBecause some of the subjects weren&#8217;t used to being in front of the camera, it was imperative that I made them feel comfortable. I spoke to them about their business, had a few laughs, and aimed to create a safe space for each and every single one of them. This allowed me to see a peek into who they are and what they value \u2013 making it easier for me to capture it all into one photo.\u201c\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101138\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Photos_HowWeUseThem_3.jpg\" alt=\"background change for a small business in unboring boring campaign\" width=\"770\" height=\"395\" \/><\/p>\n<h2><span id=\"Creating_the_Unboring_Look_and_Feel\">Creating the Unboring Look and Feel<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With our campaign concept locked and small businesses selected, we then had to come up with a way to share it with the world. We decided on a campaign landing page that could hold all of the unboring stories in one unified place. But when it came to designing the overall look and feel of our campaign, we were faced with an interesting challenge: how do we create a type lockup that embodies the transition from \u2018boring\u2019 to \u2018unboring\u2019? In <\/span><a href=\"https:\/\/picsart.com\/blog\/post\/top-typography-terms\"><span style=\"font-weight: 400;\">typography<\/span><\/a><span style=\"font-weight: 400;\">, a type lockup is a way to maintain design consistency when introducing a name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were basically asking ourselves, what does \u2018unboring\u2019 design look like? We settled on creating a dynamic typeface that had two modes. One was straightforward and clean (our \u2018boring\u2019 mode) and the other playful and unexpected (our \u2018unboring\u2019 mode). We partnered with Spanish type designer <\/span><a href=\"https:\/\/martacerda.com\/\"><span style=\"font-weight: 400;\">Marta Cerd\u00e0 Alimbau<\/span><\/a><span style=\"font-weight: 400;\"> to create a type lockup that can transform through motion. Having the ability to add movement and playfulness felt like a perfect match for our premise of turning something that seems dated and stale, into something imaginative and inspiring.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101201\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/FinalTitles.jpg\" alt=\"typeface lockup for unboring campaign\" width=\"770\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe fact that it was going to be animated helped inform what kind of letters would work best.\u201d Marta explains how motion shaped the thinking behind our type. \u201cThe text would be alive and so we had another layer of information to play with, another mode of expression and movement. It felt like it was just asking for someone to animate it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These were some of the other type lockups that we explored. They all feature an element of both the expected and the unexpected.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101180\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/Logo_Explorations.jpg\" alt=\"examples of a typeface lockup for unboring campaign \" width=\"770\" height=\"518\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious about type lockups or want to create your own logo, we have plenty of resources to help you along the way. Check out the <\/span><a href=\"https:\/\/picsart.com\/blog\/post\/ultimate-logo-guide\"><span style=\"font-weight: 400;\">Ultimate Guide to Logo Design<\/span><\/a><span style=\"font-weight: 400;\"> to get started designing your own. There are also tons of <\/span><a href=\"https:\/\/picsart.com\/blog\/search?s=font\"><span style=\"font-weight: 400;\">font articles<\/span><\/a><span style=\"font-weight: 400;\"> on the Picsart blog.\u00a0<\/span><\/p>\n<h2><span id=\"Bringing_Unboring_Stories_to_Life\">Bringing Unboring Stories to Life<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So you have a story. And have pulled together some nice looking photos, type lockup, and designs to tell it. But how do people find all of that good stuff you\u2019ve been laboring over? The answer is\u2026 Marketing!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We knew early on that we wanted to create a destination where we could house all of the <\/span><a href=\"https:\/\/unboring.picsart.com\/\"><i><span style=\"font-weight: 400;\">Unboring<\/span><\/i><span style=\"font-weight: 400;\"> stories<\/span><\/a><span style=\"font-weight: 400;\"> and provide additional resources for creators to learn how to make similar designs.<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-101011-1\" width=\"640\" height=\"431\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/WebsiteMockup.m4v?_=1\" \/><a href=\"https:\/\/cdnblog.picsart.com\/2022\/01\/WebsiteMockup.m4v\">https:\/\/cdnblog.picsart.com\/2022\/01\/WebsiteMockup.m4v<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">On top of that, we also wanted to celebrate the town of Boring and the work we\u2019ve done together with the three businesses we partnered with, driving in visitors from surrounding communities. That\u2019s why in the next few days we are rolling out several billboards, mainly in the Portland area. And because we want to show these businesses some local love, we\u2019ll be featuring the videos in local movie theaters so we can bring their stories to life \u201con the big screen\u201d while also supporting independent theaters. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101243\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/OOH_1.jpg\" alt=\"out of home billboards\" width=\"770\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-101264\" src=\"https:\/\/cdnblog.picsart.com\/2022\/01\/OOH_2.jpg\" alt=\"out of home billboard mockup\" width=\"770\" height=\"269\" \/><\/p>\n<h2><span id=\"No_Such_Thing_as_Boring\">No Such Thing as Boring<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Everyone has a story to tell that is unique to them. What one person might find boring, others might find fascinating. That\u2019s why we\u2019re trying to make things a little\u2026 <\/span><i><span style=\"font-weight: 400;\">unboring<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a creator, business owner, or just someone who wants to express their creativity, don\u2019t let self doubt creep in. So often we hold back on an idea because we think people might not like it. Have the confidence and conviction to bring your authentic self forward. Because at the end of the day, there is no one like you in the world, and that\u2019s what makes you interesting.<\/span><\/p>\n<h3><a href=\"https:\/\/picsart.com\/editing-tools\"><b><i>Create at the Speed of Culture<\/i><\/b><\/a><\/h3>\n<p><b><i>Picsart is a full ecosystem of free-to-use content, powerful tools, and creator inspiration. With a billion downloads and more than 150 million monthly active creators, Picsart is the world\u2019s largest creative platform. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, the Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Cond\u00e9 Nast, and more.<\/i><\/b><a href=\"https:\/\/picsart.app.link\/4pv7HdD7S9\"> <b><i>Download the app or start editing on web<\/i><\/b><\/a><b><i> today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity and<\/i><\/b><a href=\"https:\/\/picsart.com\/gold\"> <b><i>upgrade to Gold<\/i><\/b><\/a><b><i> for premium perks!<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interesting design can transform a business, but can it help a small town? That\u2019s what we set out to uncover in our latest campaign, Unboring Boring. That&#8217;s right \u2013 the most boring town in America just got a design makeover.\u00a0<\/p>\n","protected":false},"author":96,"featured_media":101012,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Interesting design can change a business, but can it help a small town? That\u2019s what we set out to uncover in a new campaign, Unboring Boring.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[4],"tags":[2278,2276,2277],"class_list":["post-101011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-boring-oregon","tag-unboring","tag-unboring-boring","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unboring Boring: How We Helped Businesses in Boring, Oregon Stand Out - Picsart Blog<\/title>\n<meta name=\"description\" content=\"Interesting design can change a business, but can it help a small town? That\u2019s what we set out to uncover in a new campaign, Unboring Boring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picsart.com\/blog\/unboring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unboring Boring: How We Helped Businesses in Boring, Oregon Stand Out - Picsart Blog\" \/>\n<meta property=\"og:description\" content=\"Interesting design can change a business, but can it help a small town? 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