{"id":103151,"date":"2022-01-26T04:30:36","date_gmt":"2022-01-26T12:30:36","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=103151"},"modified":"2022-04-04T08:22:54","modified_gmt":"2022-04-04T15:22:54","slug":"brand-guidelines-complete-guide","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/brand-guidelines-complete-guide\/","title":{"rendered":"Brand Guidelines: Complete Guide & Examples"},"content":{"rendered":"

The world\u2019s best brands all have something in common: Wherever you are and however you interact with their products or services, the feeling you get is the same. This isn\u2019t magic. It\u2019s good planning. Brands have style guides that determine a consistent look across their products and marketing materials. A high level of attention to detail in these branding<\/a> guidelines ensures that users have a unique but consistent experience whenever interacting with said brand. Over the course of this article you’ll learn more about coherent design for brands and explore our references to excellent brand guide examples.<\/p>\n

Just think of how you feel when one of your favorite companies does a rebrand. It\u2019s jarring, right? But, when brands make a drastic change like this one, it\u2019s for a researched reason. In time, you\u2019ll probably come to love the new design. However, when a brand\u2019s marketing is all over the place without reason, this can be confusing to consumers. It\u2019s also a sign that the brand needs stronger guidelines.<\/p>\n

Since you want to make consumers feel at home with your product or service, build consistency from the start.<\/p>\n

What is the Visual Identity of a Brand?<\/span><\/h2>\n

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Think of brand identity<\/a> as the personality of product or service. This brand personality is made up of certain unchanging elements like colors, designs, logo branding, and fonts.<\/p>\n

What are Brand Guidelines?<\/span><\/h2>\n

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At the top of this article, we talked about consistent elements that help you recognize a brand no matter where you are or how the material is presented to you. You can easily identify a Coca Cola advertisement, for example, whether it\u2019s on a billboard or in a magazine. Those consistent elements are brand guidelines, and these rules include important identifying graphic design elements.<\/p>\n

What Types of Brand Guidelines Exist?<\/span><\/h2>\n

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As with any type of design project, you want to determine the mood before you start in. Ask yourself about the personality of your brand and how it should look to the world. Once you know what you want your brand to look and sound like, you can start using different templates to present that information to users. Here are some themes<\/a> to refer to when you\u2019re creating your guidelines and need brand inspiration:<\/p>\n