{"id":121298,"date":"2022-03-29T04:43:27","date_gmt":"2022-03-29T11:43:27","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=121298"},"modified":"2022-04-08T10:39:57","modified_gmt":"2022-04-08T17:39:57","slug":"marketing-portfolio","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/marketing-portfolio\/","title":{"rendered":"How to Create Your Own Marketing Portfolio + 4 Examples"},"content":{"rendered":"

If you don\u2019t promote yourself, no one else will do it for you. This is true across almost all industries. And, that\u2019s not necessarily a bad thing. You know your work and your brand best after all. That\u2019s why you should create a marketing portfolio to present yourself to the world in the way you want to be seen.<\/span><\/p>\n

If you\u2019re starting a service-based business, a portfolio can seem like just one more piece of marketing material you have to make, but focus on the value of this resource. A portfolio contains clear information about your best work and stunning visuals of how you do it. Plus, you can sneak in all of your accolades.\u00a0<\/span><\/p>\n

If you\u2019re ready to jump in and want to learn how to how to create a portfolio, then stick with us. Below, we\u2019ll run through common formats for portfolios that you can use as a departure point when creating your own. Plus, we\u2019ll leave you with some portfolio samples to get those creative juices flowing.\u00a0<\/span><\/p>\n

What is a Digital Marketing Portfolio?<\/span><\/h2>\n

In the digital age, a marketing portfolio is often a website. This easy-to-navigate, aesthetically-pleasing space includes key information about you or your company and highlights your most important projects and accomplishments.\u00a0<\/span><\/p>\n

Marketing portfolios typically are heavy on visuals. The idea is to catch the viewer\u2019s eye without overwhelming them with text. This virtual \u201ccalling card\u201d for your personal brand is a clear example of showing, not telling. Think of it as content marketing in its purest form.\u00a0<\/span><\/p>\n

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Why is it Important to Have a Marketing Portfolio?<\/span><\/h2>\n

You want to stand out, and you deserve to. But, in a 11-pt black font on a white background resume, many of us look the same\u2014no matter how unique we are. So, when presenting yourself to potential employers or clients, lead with a portfolio. You can show them your work instead of leaving them to visualize a written description.<\/span><\/p>\n

Even if your industry isn\u2019t a creative one, you can still have a great portfolio. If you code, for example, you can talk about your most important projects and use eye-catching graphics or <\/span>stock photos<\/span><\/a> to keep the reader\u2019s eye moving around the page.\u00a0<\/span><\/p>\n

And, if you <\/span>are<\/span><\/i> in a creative industry, a portfolio is the perfect place to show off your paintings, photos, or interior designs. Just check out these <\/span>examples of graphic design portfolios<\/span><\/a> if you\u2019re curious.\u00a0<\/span><\/p>\n

Who Needs a Marketing Portfolio and Why?<\/span><\/h2>\n

Most of us could benefit from a sharp-looking portfolio \u2013 especially if we have services to offer or are searching for the right job. By housing all of your key professional information in one ownable place, you help potential employers and clients to learn a lot about you quickly. In a competitive market, time is of the essence. And by creating your own website, you\u2019re able to control the layout, graphics, and overall portfolio format, unlike on LinkedIn where it\u2019s a standardized template.\u00a0<\/span><\/p>\n

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What to Include in Your Portfolio<\/span><\/h2>\n

Below are some common things to include in a portfolio. Consider including a mix of the below when picking your portfolio format.\u00a0<\/span><\/p>\n