![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_mid-post-2_1200x800-780x520.png\")
<\/p>\n
Let\u2019s assume that you have a professionally designed website and a strong social media following already. Combined with glowing reviews, that should be enough to land new business, right?<\/p>\n
In most cases, the answer is yes. So why use video marketing? Sometimes, consumers need an extra push. They want to learn more about your business, and they need information delivered in an easily digestible way that won\u2019t require too much effort to research.<\/p>\n
That\u2019s where different types of videos can help your business shine. Here\u2019s how.<\/p>\n
- \n
- It highlights your expertise
\n<\/b>Video content offers an inside glimpse into your skills, which helps consumers feel more confident in their decision. And the numbers back this up: 66 percent of consumers<\/a> prefer watching videos to reading about products.<\/li>\n- It resonates with consumers<\/b>
\nVideo turns you into an industry expert and shows consumers why you\u2019re worth choosing over the competition. It also helps you form a stronger connection with consumers than static pictures or blog posts, helping you differentiate your brand.<\/li>\n- It\u2019s effective
\n<\/b>Sure, creating different types of video content might take longer than your average Instagram post, but it\u2019s worth the effort. According to 2018 statistics, 93 percent of marketers<\/a> say they\u2019ve landed a customer thanks to social media video marketing.<\/li>\n<\/ul>\nPro tip: If you’re just getting started marketing your brand online, check out our free ebook on all things Social Media for Small Business<\/a>.<\/p>\n
What Types of Videos Exist?<\/span><\/h2>\n
Experimenting with different types of video styles might seem intimidating, but that doesn\u2019t mean you should stick to classic tutorials or explainers. When you step outside of your comfort zone, you\u2019ll craft a standout video marketing strategy that sets your brand apart.<\/p>\n
So, what types of video styles exist, and when should you use them? Here\u2019s a quick guide to help you hit the ground running.<\/p>\n
1. Ask Me Anything (AMA) Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-1_1200x800-780x520.png\")
<\/p>\nAMA videos are interactive videos where someone answers questions. They\u2019re an amazing tool for engaging with your community, helping you reveal the face behind the brand.<\/p>\n
Try asking for questions on Instagram Stories and creating a short video answering your most popular questions. Alternatively, Facebook live can help you connect with your audience in real time, and you can even record the sessions for users to view later.<\/p>\n
2. Employee Spotlight Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-2_1200x800-780x520.png\")
<\/p>\nInternal storytelling is one of the best ways to showcase your company culture. When you provide opportunities for employees to tell their stories, it shows that your brand genuinely cares about its team members.<\/p>\n
Employee spotlight videos are ideal for YouTube and LinkedIn. You can even give them a home on your website under the Careers tab.<\/p>\n
3. Company Values Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-3_1200x800-780x520.png\")
<\/p>\nJust like employee stories, company values videos offer a valuable opportunity to tell your audience more about your company. And with changing views on the workplace<\/a>, it\u2019s more important than ever to highlight your company\u2019s commitment to its core values.<\/p>\n
When prospects learn that your company aligns with their values, they\u2019ll take one step closer to choosing your business. These types of videos are ideal for Instagram and Facebook. If you\u2019re running a recruitment campaign, don\u2019t forget to share the video on LinkedIn, too.<\/p>\n
4. Product Launch Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-4_1200x800-780x520.png\")
<\/p>\nProduct launches are the perfect tool to highlight your newest product. A short, simple Facebook video or Instagram story will make more viewers stop scrolling than an ad. Plus, it might just give your prospects the extra push they need to click \u201cbuy.\u201d<\/p>\n
5. Listicle Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-5_1200x800-780x520.png\")
<\/p>\nOf all types of videos, listicles are one of the most popular because they\u2019re packed with useful, easily digestible information.<\/p>\n
If you don\u2019t feel like recording yourself, create a captivating slideshow with fun music playing in the background. Listicle videos perform best on YouTube, but they also make impactful short videos for Facebook, Instagram, and Twitter.<\/p>\n
6. Typography Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-6_1200x800-780x520.png\")
<\/p>\nPlaying around with different animation techniques, like moving text, is a great way to extend your reach. Beautifully designed typography videos can help you unleash your creativity and entice your viewers with stunning visuals.<\/p>\n
When you want to cram information into a short video, typography can be the best tool in your video marketing toolbox. This type of video is great for Instagram, Facebook, and Twitter. Even if your viewers don\u2019t catch every word, they\u2019ll get the gist.<\/p>\n
7. Product Reviews<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-7_1200x800-780x520.png\")
<\/p>\nPartnering with influencers to market your product? Consider asking them to create a product review for your brand\u2019s YouTube channel or Instagram account.<\/p>\n
When it comes to video marketing, nothing beats social proof. Product reviews help you build trust among consumers, showing them that other people (or influencers they trust) believe in your product.<\/p>\n
8. Behind-the-Scenes (BTS) Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-8_1200x800-780x520.png\")
<\/p>\nBehind-the-scenes videos help you connect with your audience. They can even benefit your recruitment efforts by painting a clear picture of your company culture.<\/p>\n
The next time you\u2019re having a slow day at the office, hosting an event, or starting a project, why not film a quick BTS video? You can post them on YouTube, create a quick Instagram video, or livestream on Facebook to add a personal touch to your brand.<\/p>\n
9. Sale and Promos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-9_1200x800-780x520.png\")
<\/p>\nEveryone loves a great deal. Try offering your Facebook followers an exclusive deal with an attention-grabbing video to promote a sale on a specific product.<\/p>\n
10. Educational Videos<\/h3>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_video-10_1200x800-780x520.png\")
<\/p>\nWhen it comes to learning about new products or services, 73 percent of consumers<\/a> prefer videos over text. And with so many consumers on the lookout for easy and convenient solutions, educational content can help you stand out from the crowd.<\/p>\n
These videos address any \u201chow to\u201d questions your target audience might have. For example, if you\u2019re a web developer, you might share an educational video on YouTube to show prospects how to install your newest template on WordPress.<\/p>\n
Tips for Creating Engaging Videos<\/span><\/h2>\n
Now that you\u2019re aware of the types of video your brand could leverage, it\u2019s time to start creating. Here are some video editing tips<\/a> to give your content an edge:<\/p>\n
- \n
- Give value to your audience. <\/b>Your video content should be valuable to your target audience, whether it\u2019s educational, inspirational, or entertaining.<\/li>\n
- Keep it short and sweet.<\/b> Ideally, Facebook videos should last around one minute, while Instagram videos should last around 10-20 seconds<\/li>\n
- Make it attention-grabbing. <\/b>What\u2019s the best way to stand out in a sea of status updates? Captivating content. If your video doesn\u2019t grab your audience\u2019s attention within a few seconds, they\u2019re going to keep scrolling. Websites offering free stock videos<\/a> could help you create content.<\/li>\n
- Don\u2019t forget to add captions.<\/b> If you\u2019re creating an AMA or any other conversation-heavy video, make sure to add captions so viewers can follow along without sound.<\/li>\n
- Make it loop-worthy.<\/b> TikTok video \u2013 along with short videos on other social platforms \u2013 loop automatically. Keep this in mind when you\u2019re editing video content. Whenever possible, try creating a seamless loop that viewers won\u2019t notice.<\/li>\n
- Use end cards to drive to other relevant videos.<\/strong> If you’re posting videos on YouTube, utilize end cards<\/a> to direct viewers to other relevant videos on your channel. This will keep them engaged with your content and brand.<\/li>\n<\/ul>\n
How To Create and Edit Videos With Picsart<\/span><\/h2>\n
Videos offer an invaluable opportunity to channel your inner artist. With Picsart, creating and editing videos is easy, and you can tap into your creative side to differentiate your brand from the rest using all types of videos.<\/p>\n
Your video content should reflect your brand\u2019s unique identity and personality, so don\u2019t be afraid to experiment with different types of video styles. Here\u2019s how to get started.<\/p>\n
On the Web:<\/h3>\n
1.<\/strong> Open the Picsart Online Video Editor<\/a> and choose Create a Video<\/i> to start your project.\u00a0 Check out the guide to social media video specs<\/a> to choose the right size for every social media platform.<\/p>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialWeb-1-1-780x520.png\")
<\/p>\n2.<\/strong> Choose from the selection of #FreeToEdit templates, or click Upload<\/i> to use one of your own videos.<\/p>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialWeb-2-1-780x520.png\")
<\/p>\n3.<\/strong> Experiment with different AI music, blending modes, Stickers<\/em>, Text<\/em>, and other video editing features<\/a> to bring your video to life.<\/p>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialWeb-3-1-780x520.png\")
<\/p>\n4.<\/strong> Click Export<\/i> to download your final edit and share it on social media.<\/p>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialWeb-4-1-780x520.png\")
<\/p>\nOn mobile:<\/h3>\n
1.<\/strong> Open the Picsart app<\/a> and tap on the plus sign (+).
\n2.<\/strong> To record a new video, scroll down to Cameras<\/i> and choose Video Camera. <\/i>This way, you can start shooting in the app, and then apply video filters in real time.
\n3.<\/strong> Choose your filter and press the record button to begin.<\/p>\n![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialApp-1-1-780x520.png\")
<\/h3>\n4. <\/strong>Choose from AI music, record a voiceover, and experiment with Stickers<\/em> and special effects to create an amazing video.<\/p>\n
![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialApp-2-1-780x520.png\")
<\/h3>\n5.<\/strong> Be sure to tap Apply to lock in any edits you make and then tap on the forward arrow to confirm.
\n6.<\/strong> Decide which Export Settings you need and hit save or share when you’re finished.
\n7.<\/strong> You can then share the video to social media or via messaging apps.<\/p>\n![\"\"](\"https:\/\/cdnblog.picsart.com\/2022\/05\/TutorialApp-3-1-780x520.png\")
<\/h3>\nCreate at the Speed of Culture<\/i><\/b><\/a><\/h3>\n
Picsart is a full ecosystem of free-to-use content, powerful tools, and creator inspiration. With a billion downloads and more than 150 million monthly active creators, Picsart is the world\u2019s largest creative platform. Picsart has collaborated with major artists and brands like BLACKPINK, Taylor Swift, the Jonas Brothers, Lizzo, Ariana Grande, Jennifer Lopez, One Direction, Sanrio: Hello Kitty, Warner Bros. Entertainment, iHeartMedia, Cond\u00e9 Nast, and more.<\/i><\/b> Download the app or start editing on web<\/i><\/b><\/a> today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity and<\/i><\/b> upgrade to Gold<\/i><\/b><\/a> for premium perks!<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
Video marketing can be an incredible resource for growing your brand. It\u2019s engaging and educational, and it\u2019s one of the best ways to craft a unique brand identity. When you combine the power of video with the unrivaled reach of social media, that\u2019s when the magic happens. You might feel like creating video content is too expensive or takes too much time, but it\u2019s possible to create high-quality content without pinching pennies or spending hours behind a laptop. Here\u2019s everything you need to know about video marketing to create a standout strategy, from the different types of video to helpful video editing tips.<\/p>\n","protected":false},"author":118,"featured_media":133803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"An overview of types of videos, why is video marketing important, and tips on how to create engaging videos using Picsart creatuve tools.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[1669,1668,1673],"tags":[2505,2504],"class_list":["post-133445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-picsart-pro","category-how-tos","tag-video-marketing","tag-videos","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"\n
10 Types of Videos Every Business Should Know - Picsart Blog<\/title>\n<meta name=\"description\" content=\"An overview of types of videos, why is video marketing important, and tips on how to create engaging videos using Picsart creatuve tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picsart.com\/blog\/types-of-videos-every-business-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Types of Videos Every Business Should Know - Picsart Blog\" \/>\n<meta property=\"og:description\" content=\"An overview of types of videos, why is video marketing important, and tips on how to create engaging videos using Picsart creatuve tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/picsart.com\/blog\/types-of-videos-every-business-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Picsart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/picsart\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-06T12:33:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-14T04:56:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.picsart.com\/2022\/05\/blog_types-of-videos_header_1200x800.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Samantha Ellsworth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PicsArtStudio\" \/>\n<meta name=\"twitter:site\" content=\"@PicsArtStudio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samantha Ellsworth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Types of Videos Every Business Should Know - 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Keep it short and sweet.<\/b> Ideally, Facebook videos should last around one minute, while Instagram videos should last around 10-20 seconds<\/li>\n
- It resonates with consumers<\/b>