{"id":149274,"date":"2022-07-07T04:30:52","date_gmt":"2022-07-07T11:30:52","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=149274"},"modified":"2022-07-06T03:41:29","modified_gmt":"2022-07-06T10:41:29","slug":"rebranding-your-image","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/rebranding-your-image\/","title":{"rendered":"Rebranding: Make Your Image More Attractive to Consumers"},"content":{"rendered":"

You\u2019ve probably heard the term ‘glow up’ by now. You might have even used it to describe a project you\u2019re proud of. And sometimes, companies need a glow-up. A makeover that refreshes a brand\u2019s image to meet modern aesthetics or the changing customer needs is essential. This is re-branding.<\/p>\n

Whether you have a small business or a huge one, sometimes a rebrand is the right move. Yes, it\u2019s nerve-wracking to change your image, especially because you already have brand recognition with your customer base. But, if you\u2019re thinking about rebranding just remember that some of the world\u2019s biggest companies have done it with great success. So, jump in with our guide on how to rebrand.<\/p>\n

What is a Rebrand?<\/span><\/h2>\n

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We\u2019ve established that a rebrand is a kind of corporate glow-up, but what exactly does that mean?<\/p>\n

Through successful rebranding, companies change their voice or visual identity, and for the better. Normally, this change is gradual or subtle and can be something as simple as changing the font of the lettering on their logo. It may be an almost imperceptible color shift in their branding<\/a> materials. At other times, however, the changes garner some wow-factor by taking a dated logo into current times, making the brand<\/a> look more current and approachable for new customers.<\/p>\n

Rebranding Categories<\/span><\/h2>\n

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If you\u2019re feeling overwhelmed, good news. There are only three main types of rebrands<\/a>.<\/p>\n