{"id":208886,"date":"2024-05-07T09:53:15","date_gmt":"2024-05-07T16:53:15","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=208886"},"modified":"2024-05-07T09:55:09","modified_gmt":"2024-05-07T16:55:09","slug":"how-to-choose-brand-colors","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/how-to-choose-brand-colors\/","title":{"rendered":"How to choose brand colors using psychology"},"content":{"rendered":"

Each color has a different, but immediate impact on our moods and perception of a concept or product. By selecting the right brand color palette, you can influence your audience to feel a certain way about your business or services.\u00a0<\/span><\/p>\n

When you learn how to choose brand colors, you can make your business instantly recognizable, and boost brand loyalty, engagement, and sales. Just think\u2026 We all know how it feels to see the bright yellow M of a McDonald\u2019s and to instantly think of great, affordable food.\u00a0<\/span><\/p>\n

Read on to learn more about color psychology and how you can use this to build your brand color palette. We also look at the tools that will help you save time as you get inspiration.<\/span><\/p>\n

Brand colors: Why are they important?<\/span><\/h2>\n

Your brand identity is the personality behind your business; it includes your values, how you communicate, and how your audience feels when they interact with you. Brand colors play a critical role in this, helping to convey the essence of your brand and evoke specific emotions.<\/span><\/p>\n

Once you have established your brand colors and used them consistently, your audience will be able to identify you in seconds; this will help your business stand out. One <\/span>study<\/span><\/a> showed that almost 70% of people were able to recognize famous brands based on colors alone.<\/span><\/p>\n

Understanding color psychology when picking branding colors<\/span><\/h2>\n

Before you can understand how to pick brand colors, you need to know the fundamentals of color psychology. This is the study of how colors affect human behavior, emotions, and perceptions.
\n<\/span>Studies show that people most often have the same reactions to different colors. For example, <\/span>research from the University of Mumbai<\/span><\/a> shows that people consistently associate orange and yellow with playfulness and joy.<\/span><\/p>\n

Take a look at the below table to understand which effects different colors typically have. However, bear in mind that these can change based on the context you use colors are used in and which color combinations you use them in.\u00a0<\/span><\/p>\n

These colors are categorized into primary colors (which don\u2019t require any other colors to be made), and secondary colors (made by mixing two primary colors).\u00a0<\/span><\/p>\n

Remember that you can also find various shades of each color (for example, pink is a shade of red) and tertiary colors (made by mixing secondary and primary colors). An easy way to pinpoint your perfect shades is to use a <\/span>color picker tool<\/span><\/a> like Picsart.<\/span><\/p>\n

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Choosing the right brand colors<\/span><\/h2>\n

Ready to help your company stand out? Here we explore how to choose brand colors in three easy steps\u2026\u00a0<\/span><\/p>\n

1. Defining your brand identity<\/strong><\/h3>\n

Start by asking a few key questions to build out your brand identity. This will help you find colors that match up to its personality and vibe. Consider:<\/span><\/p>\n