{"id":209197,"date":"2024-05-13T15:00:00","date_gmt":"2024-05-13T22:00:00","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=209197"},"modified":"2024-09-10T05:32:27","modified_gmt":"2024-09-10T12:32:27","slug":"website-color-schemes-2","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/website-color-schemes-2\/","title":{"rendered":"A hue with a view: Designing your website color schemes"},"content":{"rendered":"

The next time you go outside for a walk, stop for a second and take a look around you. Our entire universe is shaped by brushstrokes of color. We see in color, think in color, and even imagine abstract ideas in color. Green means go; red signals danger. Black is associated with grief, death, power, and a wide range of emotions.<\/span><\/p>\n

When it comes to the digital age, color transforms into one of the most effective marketing tools that you can leverage for your business. This is especially true if you\u2019re operating an online platform. Today, we\u2019ll talk about <\/span>website color schemes<\/span> and how choosing the right <\/span>color palette<\/span><\/a> for website design<\/span> helps you scale among the competition!<\/span><\/p>\n

Why website color schemes matter<\/span><\/h2>\n

Colors can impact user experience, brand identity, and conversion rates – in good ways and bad. We\u2019ll focus on the good in this article.\u00a0<\/span><\/p>\n

User experience:<\/b>\u00a0 When someone shows up on your landing page, you only have a few seconds to grab their attention. Using the right colors for CTAs, headings, fonts, and graphic elements has a substantial effect on how people navigate your website. It also influences user interaction, bounce rates, and readability.\u00a0<\/span><\/p>\n

Brand identity:<\/b> We don\u2019t recognize household brands just by looking at their logos. These businesses spend a fortune on <\/span>picking colors<\/span><\/a> that people remember and recognize. When people think of Coca-Cola, they probably visualize the iconic red color. The <\/span>best website color schemes<\/span> are the ones that complement your brand\u2019s visual identity, making it recognizable in an instant.\u00a0<\/span><\/p>\n

Conversions:<\/b> The idea behind using color schemes is to trigger specific emotions in users that can later turn into conversions. Here\u2019s an example: a button titled \u201cOffer Expires Today\u201d will most likely be more effective in red, as it creates a sense of urgency. At the same time success messages, discounts, and subscription CTAs work best in lighter colors like blue or green. All of these factors influence conversion rates<\/a> and that\u2019s why designers put a lot of focus on picking the <\/span>best color combinations for websites<\/span>.
\n<\/span>It\u2019s one thing to know why <\/span>website color schemes<\/span> matter. It\u2019s another to know what colors you should pick. But, as they say: if there\u2019s a will, there\u2019s a way!<\/span><\/p>\n

Using a colorful theory to pick your colors\u00a0<\/span><\/h2>\n

By understanding the most basic concepts of <\/span>color theory<\/span><\/a>, you\u2019ll be more skilled at picking the <\/span>best website color schemes<\/span> that work for your specific needs.\u00a0<\/span><\/p>\n

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Read up on color psychology<\/b><\/p>\n

There\u2019s a ton of academic research out there on <\/span>color psychology<\/span><\/a>. One thing we know for sure is that we (often subconsciously) associate colors with a wide variety of things – and this can be useful when putting together <\/span>website color schemes<\/span>. Find out what colors invoke which emotions, pick them, and align them to your brand\u2019s identity.\u00a0<\/span><\/p>\n

Let\u2019s look at Starbucks: it promotes itself as an eco-friendly business and therefore uses the color green. Green is a hue we often associate with nature and health. McDonald\u2019s and KFC rely on the color red, that\u2019s known to increase appetite. The list goes on.<\/span><\/p>\n

Choose some color palettes<\/b><\/p>\n

Picking a <\/span>color palette for website design<\/span><\/a> is equally as fun as it is challenging. There are a few out there that you can experiment with:<\/span><\/p>\n