{"id":211491,"date":"2024-08-14T09:23:27","date_gmt":"2024-08-14T16:23:27","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=211491"},"modified":"2024-08-15T00:45:03","modified_gmt":"2024-08-15T07:45:03","slug":"the-demure-tiktok-trend-explained","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/the-demure-tiktok-trend-explained\/","title":{"rendered":"The &#8216;demure&#8217; TikTok trend explained"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re seeing \u2018demure\u2019 content flood your FYP and other social feeds, you\u2019re not alone. In the last 48 hours, searches for \u2018demure\u2019 and \u2018very demure\u2019 have skyrocketed. If you\u2019re not quite sure what this trend is, don\u2019t worry, we\u2019ve got you.\u00a0<\/span><\/p>\n<h2><span id=\"Where_did_the_trend_start\">Where did the trend start?<\/span><\/h2>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@joolieannie\/video\/7398612571818888494\" data-video-id=\"7398612571818888494\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@joolieannie\" href=\"https:\/\/www.tiktok.com\/@joolieannie?refer=embed\">@joolieannie<\/a> <\/p>\n<p><a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"demure\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/demure?refer=embed\">#demure<\/a> @OAKCHA @Paul | Fragrance Influencer  <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Jools Lebron\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7398612550759369514?refer=embed\">\u266c original sound &#8211; Jools Lebron<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The trend was created by TikTok user @joolieannie earlier this month. Originating on TikTok, fellow creators quickly joined in on the trend by using Jools\u2019 original sound, with many creating their own versions by mimicking the key phrases used in the original, while relating the content to their unique situations. Jools has since created numerous videos expanding on the trend, each showcasing how to be \u2018demure\u2019 in a different setting. Other creators who have made related content include @2poor2prada, @undos, and the musician Laufey. The trend is currently big with US audiences, but it\u2019s quickly making its way across the world. Despite the trend\u2019s TikTok origins, the concept has now transcended the video-sharing app and has made its way to other social platforms including Instagram and LinkedIn, where brands have been quick to get involved.\u00a0<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laufey\/video\/7402836425839889694\" data-video-id=\"7402836425839889694\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@laufey\" href=\"https:\/\/www.tiktok.com\/@laufey?refer=embed\">@laufey<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - laufey\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7402836431321697054?refer=embed\">\u266c original sound &#8211; laufey<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2><span id=\"What_is_demure\">What is demure?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dictionary.com states that <\/span><i><span style=\"font-weight: 400;\">demure<\/span><\/i><span style=\"font-weight: 400;\"> is \u2018characterized by shyness and modesty; reserved.\u2019 The trend is all about completing actions while adopting gentle and \u2018proper\u2019 behaviors. To enter a room in a <\/span><i><span style=\"font-weight: 400;\">demure<\/span><\/i><span style=\"font-weight: 400;\"> way would be to enter quietly and without fault. Of course, the trend is, to an extent, poking fun at the concept. It could be interpreted as the counter trend to Charli XCX\u2019s brat, which has taken the internet by storm this summer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the trend, the creator embodies a <\/span><i><span style=\"font-weight: 400;\">demure<\/span><\/i><span style=\"font-weight: 400;\"> persona in a humorous tone. This should not be confused as being a new aesthetic or personality type, as seen with the \u2018clean girl\u2019 aesthetic. The original audio and subsequent videos frequently include the phrases \u2018very demure,\u2019 \u2018very cutesy,\u2019 \u2018very mindful,\u2019 and \u2018very considerate,\u2019 which convey the lighthearted nature of the content. Jools also coined the term \u2018very demurtsey.\u2019<\/span><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@joolieannie\/video\/7402696537312169262\" data-video-id=\"7402696537312169262\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@joolieannie\" href=\"https:\/\/www.tiktok.com\/@joolieannie?refer=embed\">@joolieannie<\/a> <\/p>\n<p><a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"demure\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/demure?refer=embed\">#demure<\/a> @Love Island USA <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Came Here for Love - Sigala &#038; Ella Eyre\" href=\"https:\/\/www.tiktok.com\/music\/Came-Here-for-Love-6717100828403959810?refer=embed\">\u266c Came Here for Love &#8211; Sigala &#038; Ella Eyre<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h2><span id=\"How_can_I_use_it\">How can I use it?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This trend is a great opportunity to showcase your brand or services. Show how your product is \u2018very cutesy\u2019 or display how you perform business tasks while being \u2018very demure.\u2019 Consider your everyday routine and tasks and how you could be \u2018very demure\u2019 while doing them. An alternative option is using the trend as an office engagement content initiative by asking your colleagues what they do demurely, or if they think you are \u2018very demure\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it yours &#8211; but don\u2019t leave it too long as the trend cycle moves fast.<\/span><\/p>\n<p><strong>Create your own cutesy and demure content by <a href=\"https:\/\/picsart.com\/apps\/\">downloading the Picsart app<\/a> or by <a href=\"http:\/\/picsart.com\/\">heading to picsart.com<\/a>.<\/strong><\/p>\n<h3><a href=\"http:\/\/picsart.com\/editing-tools\"><b><i>Empowering the Creator in Everyone<\/i><\/b><\/a><\/h3>\n<p><i><span style=\"font-weight: 400;\">Picsart is the world\u2019s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It&#8217;s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via<\/span><\/i><a href=\"http:\/\/picsart.io\"> <i><span style=\"font-weight: 400;\">API partnerships<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more.<\/span><\/i><a href=\"https:\/\/picsart.com\/apps\"> <i><span style=\"font-weight: 400;\">Download<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> the app or visit<\/span><\/i><a href=\"http:\/\/picsart.com\"> <i><span style=\"font-weight: 400;\">picsart.com<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re seeing \u2018demure\u2019 content flood your FYP and other social feeds, you\u2019re not alone. In the last 48 hours, searches for \u2018demure\u2019 and \u2018very demure\u2019 have skyrocketed. If you\u2019re not quite sure what this trend is, don\u2019t worry, we\u2019ve got you.\u00a0 Where did the trend start? &nbsp; The trend was created by TikTok user &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/picsart.com\/blog\/the-demure-tiktok-trend-explained\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The &#8216;demure&#8217; TikTok trend explained&#8221;<\/span><\/a><\/p>\n","protected":false},"author":136,"featured_media":211492,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Searches for \u2018demure\u2019 and \u2018very demure\u2019 have skyrocketed. If you\u2019re not quite sure what this trend is, don\u2019t worry, we\u2019ve got you.\u00a0","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[1669,2847,5],"tags":[1189],"class_list":["post-211491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-marketing","category-trends","tag-viral-trends","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The &#039;demure&#039; TikTok trend explained - Picsart Blog<\/title>\n<meta name=\"description\" content=\"Searches for \u2018demure\u2019 and \u2018very demure\u2019 have skyrocketed. 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