{"id":212894,"date":"2024-09-25T02:23:15","date_gmt":"2024-09-25T09:23:15","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=212894"},"modified":"2024-10-04T08:10:04","modified_gmt":"2024-10-04T15:10:04","slug":"how-to-create-eye-catching-product-images","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/how-to-create-eye-catching-product-images\/","title":{"rendered":"Picsart x Pinterest: How to create eye-catching product images"},"content":{"rendered":"

Over the last few years, online selling has become increasingly popular. For some, this is a side hustle to earn some extra cash, and for others online selling is an integral part of their full-time business. It\u2019s more important than ever to stand out online to be sure you\u2019re able to compete in online marketplaces and catch the attention of potential customers, and <\/span>Pinterest is a fantastic place for an audience to discover your offering. On the platform, your content has a longer life-span and the visual search engine makes sure your images are seen at the right time and by the right people.<\/span><\/p>\n

Here are 5 tips and tricks to enhance your <\/span>product content with Picsart and Pinterest<\/span>, guaranteed to draw in a crowd to your digital storefront.<\/span><\/p>\n

Choose a category: seasonal, trendy, evergreen<\/span><\/h2>\n

You\u2019ve got a concept in your head for a great product shoot. Ask yourself, which category does my idea fall into? Your content might be seasonal<\/strong>, relating to the holiday period or a warm summer. This is content that will span a few months (and could even be repurposed in the years ahead).<\/span> We suggest planning out key moments your brand wants to celebrate in advance. Get your content created and post it on Pinterest a month or two ahead of time – this is when most users start looking for inspiration!<\/span><\/p>\n

Or, maybe your content is trendy.<\/strong> This could focus on a cultural moment or a viral trend making the rounds. This is likely to have a shorter lifespan, but may help you with your immediate reach.<\/span> Check out Pinterest Predicts for some ideas. <\/span><\/p>\n

Lastly, your content may fall into the evergreen<\/strong> category. Evergreen content can be used time and time again, all year round, which is usually specific to your brand. This has no expiry date and can often be stockpiled to roll out periodically. Once you\u2019ve determined which of these categories your concept falls into, you can get shooting.<\/span><\/p>\n

Use Smart Background and AI Replace to set the tone<\/b><\/p>\n

Now you have your photos, it\u2019s time for the fun part. Use Picsart\u2019s Smart Background and AI Replace tools to give your content that all important boost, and catch the attention of your target audience. These tools allow you, the creator, to bring your vision to life. To use the Smart Background tool, simply write a prompt that best describes how you\u2019d like your image to look. This could be putting your product in the middle of the sea, in a desert, or at the center of a catwalk. Once you\u2019re happy with the background, use AI replace for the finishing touches by adding in extra elements.<\/span><\/p>\n

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Create in a few taps with Templates, Stickers and Fonts<\/span><\/h2>\n

For promotional material, Picsart\u2019s Templates are a great way to create eye-catching graphics with minimal design experience. Scroll through the many options to find one that works for you. These are completely customizable and can be tailored to suit your own vibe and aesthetic. Replace the elements with images of your own, and include the text you want. Select a font that you feel captures the essence of your content, before having a browse through Stickers. Adding stickers can help to instantly convey a message to your audience, whether it\u2019s about a seasonal sale, a specific promotion or a new drop. These can also be added to simply enhance your visuals. Take a look at how Baz, Founder of Dirty Unicorn, uses these tools for his brand content.<\/a><\/span><\/p>\n

Hint: <\/b>Use the Pinterest pin pre-set (1000 x 1500 px) to create content ready to upload to the platform. <\/span><\/p>\n

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Enhance your content with Remove Background, AI Enhance, Effects\u00a0<\/span><\/h2>\n

For those times when you feel your product looks great, or when you love your setup, but you have a background in mind that would fit better with your feed or campaign, Background Remover will be your best friend. Get rid of your original background in a few clicks and pick a new one from Picsart\u2019s library. Use the AI Enhance tool to see your image come to life with a background that fits the image, if you\u2019re not quite sure what to replace the original with. Lastly, check out the effects to give your content that added pizzazz, sure to stop scrollers in their tracks.\u00a0\u00a0<\/span><\/p>\n

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Reformat your content to maximize its use\u00a0<\/span><\/h2>\n

On a less creative (but equally important) note, reformatting your content for different platforms should always be considered before posting. Before you save your content ready to publish, make sure you know your \u2018safe zones\u2019. These are the areas where the visibility of your content is not obstructed by buttons and features. Making sure your content is easily viewable is likely to help its overall performance. Removing watermarks, ensuring your file is high-resolution, and making the purpose of your content immediately clear are other key factors to consider when using your content to pull in sales.<\/span><\/p>\n

Bonus tips: <\/b>A fantastic way to show your product in a real-life setting is by creating collages. This way, you are able to reach those who may be looking for inspiration for items similar to your product. Optimizing your Pinterest profile will help you to connect with potential customers who share passions and interests.\u00a0<\/span><\/p>\n

No matter whether you\u2019re looking to share your product images via your website, storefront or through your social media accounts, Picsart supports entrepreneurs to create dazzling product images for maximum impact. Share your revamped product photography on platforms like Pinterest to drive sales and build a community.\u00a0<\/span>Try out these tips out for yourself with 50% off Picsart Pro<\/a>. Make sure to hurry! Offer ends October 31 2024.<\/p>\n

Get started today by<\/span> heading to picsart.com<\/span><\/a>,<\/span> downloading the Picsart app<\/span><\/a> or by watching our Product Photography Masterclass webinar in collaboration with Pinterest.<\/a><\/span><\/p>\n

Empowering the Creator in Everyone<\/i><\/b><\/a><\/h3>\n

Picsart is the world\u2019s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via<\/span><\/i> API partnerships<\/span><\/i><\/a> and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more.<\/span><\/i> Download<\/span><\/i><\/a> the app or visit<\/span><\/i> picsart.com<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Over the last few years, online selling has become increasingly popular. For some, this is a side hustle to earn some extra cash, and for others online selling is an integral part of their full-time business. It\u2019s more important than ever to stand out online to be sure you\u2019re able to compete in online marketplaces … <\/p>\n

Continue reading “Picsart x Pinterest: How to create eye-catching product images”<\/span><\/a><\/p>\n","protected":false},"author":136,"featured_media":213362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Online selling has become increasingly popular. 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