{"id":214098,"date":"2024-10-14T02:50:58","date_gmt":"2024-10-14T09:50:58","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=214098"},"modified":"2024-10-14T02:50:58","modified_gmt":"2024-10-14T09:50:58","slug":"ecommerce-tools","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/ecommerce-tools\/","title":{"rendered":"5 types of important e-commerce tools as you scale your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to build a house, you need the right set of tools. And if you want to build your online business, you need the right suite of e-commerce software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce tools<\/span><span style=\"font-weight: 400;\"> allow you to sell products online without needing to spend hours on manual processes. They also help you reach more customers and create a better shopping experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explore five types of e-commerce tools you should consider using to help you save time as you scale. We also look at an all-in-one content creation tool that can supercharge your marketing efforts.\u00a0<\/span><\/p>\n<h2><span id=\"What_are_e-commerce_tools\">What are e-commerce tools?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce tools<\/span><span style=\"font-weight: 400;\"> are software solutions that help you set up, manage, and optimize your online store. They also help you market your products to reach the right audience and generate as many sales as possible. For example, content creation tools like <\/span><a href=\"https:\/\/picsart.com\/\"><span style=\"font-weight: 400;\">Picsart<\/span><\/a><span style=\"font-weight: 400;\"> can help you create better visual assets like product images and social media posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the types of <\/span><span style=\"font-weight: 400;\">e-commerce tools<\/span><span style=\"font-weight: 400;\"> we\u2019ll cover in this article:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product information management software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing software<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual content creation tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service tools\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"The_best_e-commerce_tools_by_category\">The best e-commerce tools by category\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Read on to discover the <\/span><span style=\"font-weight: 400;\">best e-commerce tools<\/span><span style=\"font-weight: 400;\"> broken up into five key areas of operations.\u00a0<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>E-commerce tool type<\/b><\/td>\n<td><b>Used for\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Product information management software<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Centralizing and organizing all product data<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">E-commerce platforms<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Managing inventory, processing orders, tracking sales, and engaging with customers<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marketing software<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Strengthening your brand and saving you time<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Visual content creation tools<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Creating high-quality branded content and polishing up product photos\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Customer service tools<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Supporting customers and storing their data<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product information management software<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product Information Management (PIM) software like <\/span><a href=\"https:\/\/pimberly.com\/\"><span style=\"font-weight: 400;\">Pimberly<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.plytix.com\/\"><span style=\"font-weight: 400;\">Plytix<\/span><\/a><span style=\"font-weight: 400;\"> centralizes and organizes all product data, including descriptions, specifications, pricing, and images. These solutions act as a central source of key information for all your team as you grow and add new products, making it easier for you to update product details.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">E-commerce platforms<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-214141\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/The-best-e-commerce-tools-by-category-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/The-best-e-commerce-tools-by-category-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/The-best-e-commerce-tools-by-category-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/The-best-e-commerce-tools-by-category.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The foundation of your online business, e-commerce platforms handle core business needs, providing a solution for managing inventory, processing orders, taking payments, tracking sales, and engaging with customers. Many of them also contain in-built marketing tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of the most well-known e-commerce platforms and what they are best for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.shopify.com\/uk\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">: Known for its user-friendliness and extensive app ecosystem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/woocommerce.com\/\"><span style=\"font-weight: 400;\">WooCommerce<\/span><\/a><span style=\"font-weight: 400;\">: For users who have built e-commerce websites on WordPress and are looking for flexibility and customization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bigcommerce.co.uk\/\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">: A cloud-based platform with built-in features for SEO and marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\"><span style=\"font-weight: 400;\">Adobe Commerce<\/span><\/a><span style=\"font-weight: 400;\">: A scalable platform suitable for large enterprises.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Marketing software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing solutions help you strengthen your brand and attract buyers. They also automate key tasks to save you time.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all starts with your website as building this space allows you to attract an engaged audience rather than relying on marketplaces like Amazon and Walmart to make sales. You can build a site without design experience by using tools like <\/span><a href=\"https:\/\/www.wix.com\/\"><span style=\"font-weight: 400;\">Wix<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.squarespace.com\/ecommerce-website\"><span style=\"font-weight: 400;\">Squarespace<\/span><\/a><span style=\"font-weight: 400;\"> or an e-commerce platform. Be sure to check out these <\/span><a href=\"https:\/\/picsart.com\/blog\/ecommerce-website-design\/\"><span style=\"font-weight: 400;\">tips for e-commerce website design<\/span><\/a><span style=\"font-weight: 400;\"> when you do!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have established your websiteyour website established, you can create a pipeline of interested customers with email campaigns. For example, you might add a field on your website to capture email addresses then use software such as <\/span><a href=\"https:\/\/klaviyo.com\/uk\/\"><span style=\"font-weight: 400;\">Klayvio<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/mailchimp.com\/\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><span style=\"font-weight: 400;\"> to automatically send emails to people who have shown interest in your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even go a step further and split your audience into segments based on their demographics or how they interact with your site to target your marketing efforts. E-commerce platforms come with analytics to help you do this.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Visual content creation tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every asset you create to sell your products needs to help you stand out from the competition. So it\u2019s important to use an effective, all-in-one content creation tool to make all your content look cohesive and high-quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Picsart, for example, allows you to create product images, social media posts, website graphics, and more in a single solution. You can customize <\/span><a href=\"https:\/\/picsart.com\/templates\"><span style=\"font-weight: 400;\">templates<\/span><\/a><span style=\"font-weight: 400;\"> to save time and ensure that your brand always shines. Here\u2019s how to do it on desktop:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head to <\/span><a href=\"https:\/\/picsart.com\/create\"><span style=\"font-weight: 400;\">Picsart<\/span><\/a><span style=\"font-weight: 400;\">, select a content format like Instagram Story and Facebook Post or use the \u201c+ New Project\u201d for a custom size.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the \u201cTemplates\u201d button in the left sidebar to start browsing the library and select a template.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now, use the Uploads button on the left sidebar to upload your product photo. It will be automatically placed in the template.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feel free to customize further by adding text, changing the font, or tweaking colors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cExport\u201d in the top right corner to save.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And on mobile:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select templates in the top bar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search for a content type \u2014 for example, \u201cInstagram Post.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll down and select your favorite design.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tap on the image to replace it with your product photo.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add text, change the font, or select new colors to customize.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cNext\u201d in the top right corner then \u201cSave\u201d. <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for inspiration, you can also check out our dedicated <\/span><a href=\"https:\/\/picsart.com\/templates\/ecommerce\"><span style=\"font-weight: 400;\">e-commerce templates<\/span><\/a><span style=\"font-weight: 400;\">. These help you stay on top of the latest design trends and best practices in the space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For product visuals, you can use our AI tools to capture your buyer\u2019s interest. Remove a <\/span><a href=\"https:\/\/picsart.com\/background-remover\/ecommerce\/\"><span style=\"font-weight: 400;\">busy background<\/span><\/a><span style=\"font-weight: 400;\"> in seconds for a clean look or <\/span><a href=\"https:\/\/picsart.com\/background-changer\/\"><span style=\"font-weight: 400;\">change the background<\/span><\/a><span style=\"font-weight: 400;\"> to something more elevated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might, for example, go for a white background to meet e-commerce standards or you could use our <\/span><a href=\"https:\/\/picsart.com\/ai-background\/\"><span style=\"font-weight: 400;\">AI background generator<\/span><\/a><span style=\"font-weight: 400;\"> to make something striking and unique based on a text prompt.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Customer service tools\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To support your buyers at every touchpoint, you need a range of customer service tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer relationship management (CRM) software like <\/span><a href=\"https:\/\/www.salesforce.com\/uk\/\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.zoho.com\/\"><span style=\"font-weight: 400;\">Zoho<\/span><\/a><span style=\"font-weight: 400;\"> allows you to manage important customer data and engage directly with buyers. Meanwhile, feedback tools such as <\/span><a href=\"https:\/\/uk.surveymonkey.com\/\"><span style=\"font-weight: 400;\">SurveyMonkey<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.typeform.com\/\"><span style=\"font-weight: 400;\">Typeform<\/span><\/a><span style=\"font-weight: 400;\"> mean you can uncover more valuable insights.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create customer loyalty programs using tools like <\/span><a href=\"http:\/\/smile.io\"><span style=\"font-weight: 400;\">Smile.io<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.yotpo.com\/\"><span style=\"font-weight: 400;\">Yotpo<\/span><\/a><span style=\"font-weight: 400;\"> to encourage repeat business. These tools allow you to quickly build schemes based on points, discounts, and exclusive offers.<\/span><\/p>\n<h2><span id=\"Finding_the_best_e-commerce_tools_for_your_needs\">Finding the best e-commerce tools for your needs\u00a0<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-214120\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/Finding-the-best-e-commerce-tools-for-your-needs-1-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/Finding-the-best-e-commerce-tools-for-your-needs-1-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/Finding-the-best-e-commerce-tools-for-your-needs-1-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/Finding-the-best-e-commerce-tools-for-your-needs-1.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To find the right <\/span><span style=\"font-weight: 400;\">e-commerce tools<\/span><span style=\"font-weight: 400;\"> for your arsenal, consider not only costs but how well they can support you as you scale. Great solutions will be built so they can integrate seamlessly into your processes and save you time as you sell more products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picsart is a great example of a powerful e-commerce tool. You can create all the visual marketing content you need in one easy platform and use templates to save time as you create assets at scale. It also offers a ton of free features!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can\u2019t wait to see what you create.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to build a house, you need the right set of tools. And if you want to build your online business, you need the right suite of e-commerce software. E-commerce tools allow you to sell products online without needing to spend hours on manual processes. They also help you reach more customers and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/picsart.com\/blog\/ecommerce-tools\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;5 types of important e-commerce tools as you scale your business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":214099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Discover essential e-commerce tools to streamline your online store, boost sales, and enhance customer experience.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[2849,2847],"tags":[],"class_list":["post-214098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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