{"id":214860,"date":"2024-10-27T16:36:34","date_gmt":"2024-10-27T23:36:34","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=214860"},"modified":"2025-08-29T02:40:09","modified_gmt":"2025-08-29T09:40:09","slug":"advertising-on-instagram","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/advertising-on-instagram\/","title":{"rendered":"A guide to advertising on Instagram"},"content":{"rendered":"<h1><span id=\"A_guide_to_advertising_on_Instagram\">A guide to advertising on Instagram<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">With over a billion users per month, it\u2019s no surprise that <\/span><span style=\"font-weight: 400;\">advertising on Instagram<\/span><span style=\"font-weight: 400;\"> is so popular. With the right visuals, you can generate leads, make sales, and build awareness around your brand or products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you make a striking Instagram ad? And what is the best type to choose for your goals?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In this article, we\u2019ll explore the different <\/span><span style=\"font-weight: 400;\">Instagram ad types<\/span><span style=\"font-weight: 400;\"> along with what each is best suited for. We\u2019ll also provide a step-by-step guide to creating ads that grab your viewers\u2019 attention and show you a design tool that will save you a ton of time.\u00a0<\/span><\/p>\n<h2><span id=\"Instagram_ad_types\">Instagram ad types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s a breakdown of the types of <\/span><span style=\"font-weight: 400;\">Instagram ads<\/span><span style=\"font-weight: 400;\"> you can use, along with details on what each is best for.<\/span><\/p>\n<h2><span id=\"1_Story_ads\">1. Story ads<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-237428\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Story_1200x800-780x520.png\" alt=\"instagram story ads\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Story_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Story_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Story_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Instagram story ads appear as users scroll through stories, immersing them in content as they appear across the full screen. This builds trust as they appear while the user views stories from people they follow. Story ads can be created in both photo and video formats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/stories\"><span style=\"font-weight: 400;\">Instagram stories<\/span><\/a><span style=\"font-weight: 400;\">, story ads disappear after 24 hours. This short timeframe makes them ideal for capturing real-time engagement.\u00a0<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picture size 1080 x 1920 pixels (9:16 ratio)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video resolution: At least 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video duration: 1 second to 60 minutes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video minimum width: 500 pixels<\/span><\/li>\n<\/ul>\n<h2><span id=\"2_Image_ads\">2. Image ads<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-237344\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_image_1200x800-780x520.png\" alt=\"instagram post ads\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_image_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_image_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_image_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image ads or photo ads appear directly in the feed alongside <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/posts\"><span style=\"font-weight: 400;\">Instagram posts<\/span><\/a><span style=\"font-weight: 400;\">. The perfect way to showcase your brand or products, they\u2019re especially effective if you can include strong visual branding to create recognizable content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Call-to-action buttons such as &#8220;Shop Now&#8221; or &#8220;Learn More&#8221; can also be integrated into the image to drive traffic and revenue.<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Square posts: 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landscape posts: 1080 x 566 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Portrait posts: 1080 x 1350 pixels<\/span><\/li>\n<\/ul>\n<h2><span id=\"3_Video_ads\">3. Video ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram video ads can be viewed by users both in the feed and through stories. They\u2019re often more engaging than static ads, and you can do more with them&#8230; For example, you might tell a story, demonstrate your products, or create a sense of community with <\/span><a href=\"https:\/\/picsart.com\/blog\/user-generated-content\/\"><span style=\"font-weight: 400;\">user-generated content<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use text overlays to deliver key messages for viewers who have their videos set to mute by default.<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video resolution: At least 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video duration: Up to 60 minutes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video minimum width: 500 pixels<\/span><\/li>\n<\/ul>\n<h2><span id=\"4_Shopping_ads\">4. Shopping ads<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-237407\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_shopping_1200x800-780x520.png\" alt=\"instagram shopping ads\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_shopping_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_shopping_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_shopping_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Shopping ads, sometimes called \u2018shoppable\u2019 ads, are designed to more directly promote a specific product. They include direct links to a purchase page, and users can hit a \u2018tap to view products\u2019 button for easy shopping. <\/span><span style=\"font-weight: 400;\">Shoppable ads can also use video content instead of photos.<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resolution: At least 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum width: 500 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum aspect ratio: 400 x 500<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximum aspect ratio: 191 x 100<\/span><\/li>\n<\/ul>\n<h2><span id=\"5_Carousel_ads\">5. Carousel ads<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-237323\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_carousel_1200x800-780x520.png\" alt=\"instagram carousel ads\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_carousel_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_carousel_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_carousel_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Carousel ads let users swipe through a compilation of images and videos. This makes them perfect for showcasing collections of products or telling a story that can\u2019t be captured in one picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also give each slide a link to different products or services, which is great for more complex marketing strategies.<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resolution: At least 1080 x 1080 pixels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of carousel cards: 2 to 10<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video duration: 1 second to 2 minutes<\/span><\/li>\n<\/ul>\n<h2><span id=\"6_Explore_ads\">6. Explore ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The \u2018Explore\u2019 section of Instagram is where users go to discover new accounts, and ads here are designed to blend in seamlessly with other content. They\u2019re shown after someone clicks on a photo or video, which makes them feel like they are continuing their content discovery journey rather than being interrupted by an ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since these ads will be amongst popular content made by regular creators, it\u2019s a great place for content that\u2019s in line with trends.\u00a0<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Square posts: 1080 x 1080 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landscape posts: 1080 x 566 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Portrait posts: 1080 x 1350 pixels<\/span><\/li>\n<\/ul>\n<h2><span id=\"7_Reels_ads\">7. Reels ads<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-237386\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_reels_1200x800-780x520.png\" alt=\"instagram reels ads\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_reels_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_reels_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_reels_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Reel ads are exclusively designed to be video-based, taking advantage of Instagram&#8217;s short video content format that\u2019s grown in popularity in recent years. These ads are great for reaching younger audiences who tend to spend more time on TikTok.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users can share and comment on reels ads, so be sure to focus on highly engaging content.\u00a0<\/span><\/p>\n<h3><strong>Specifications<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ratio: 9:16\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resolution: At least 1080 x 1080 pixels\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum width: 500 pixels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video length: Up to 15 minutes\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"How_to_create_highly_engaging_Instagram_ads_with_Picsart\">How to create highly engaging Instagram ads with Picsart<\/span><\/h2>\n<p><a href=\"https:\/\/picsart.com\/templates\/instagram\/ads\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-237365\" src=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Instagram_ads_with_Picsart_1200x800-780x520.png\" alt=\"How to create highly engaging Instagram ads with Picsart\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Instagram_ads_with_Picsart_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Instagram_ads_with_Picsart_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/10\/CR5841_Instagram_ads_with_Picsart_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re creating a reel or a carousel ad, it\u2019s the visuals that will grab your viewers\u2019 attention and make them take action. So how can you create great images and videos? Picsart offers dozens of eye-catching <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/ads\"><span style=\"font-weight: 400;\">ad templates<\/span><\/a><span style=\"font-weight: 400;\"> for you to customize.\u00a0<\/span><\/p>\n<h3><strong>Here\u2019s how to get started on desktop:<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select one of our <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/ads\/\"><span style=\"font-weight: 400;\">Instagram ad templates<\/span><\/a><span style=\"font-weight: 400;\">. These come in a range of dimensions designed to perfectly fit Instagram\u2019s requirements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edit the template to match your brand identity or style by using the tools listed on the left and top sidebars. You can add images, change fonts, tweak colors, and more.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0When you\u2019re finished, select \u201cExport\u201d in the top right and download your design.<\/span><\/li>\n<\/ol>\n<h3><strong>And on mobile:<\/strong><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select templates in the top bar and search for what you need\u00a0 \u2014 for example, \u201c<\/span><span style=\"font-weight: 400;\">Instagram ads<\/span><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize the font, images, colors, and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you\u2019re finished, select \u201cNext\u201d and \u201cSave.\u201d<\/span><\/li>\n<\/ol>\n<h2><span id=\"Tips_to_create_effective_ads\">Tips to create effective ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to get creating? Check out these final tips first!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture your audience within seconds.\u00a0 In images, this might mean using bright colors, while in a video, you might opt for a striking start.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand consistency. Use the colors, logo, and style that are already used across your website to ensure the ad is quickly recognizable by your target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep text to a minimum. <\/span><a href=\"https:\/\/picsart.com\/text-editor\/\"><span style=\"font-weight: 400;\">Add easily readable text onto your image<\/span><\/a><span style=\"font-weight: 400;\"> to reinforce your message, but keep it to a few words so as not to overwhelm viewers.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"Boosting_your_success_with_advertising_on_Instagram\">Boosting your success with advertising on Instagram\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram ads<\/span><span style=\"font-weight: 400;\"> are an easy way to put yourself right in front of your target audience and get them interested in your brand! But without high-quality design tools, you can end up creating something underwhelming\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picsart was created to help non-designers make amazing visual content. In one platform, you can edit videos, perfect images, and use templates to get a head start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start creating today and see how your ads shine.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A guide to advertising on Instagram With over a billion users per month, it\u2019s no surprise that advertising on Instagram is so popular. With the right visuals, you can generate leads, make sales, and build awareness around your brand or products. But how do you make a striking Instagram ad? And what is the best &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/picsart.com\/blog\/advertising-on-instagram\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A guide to advertising on Instagram&#8221;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":214861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"A guide to advertising on Instagram | Picsart Blog","_yoast_wpseo_metadesc":"\ud83d\udcf1 Master Instagram ads! Learn 7 ad types, design hacks & Picsart templates to grow your brand, leads & sales. \u2b50\ud83c\udfaf","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[1543,2847],"tags":[1955,2909,52,2901,2906,2907,2902,2908,2905,2903,2904],"class_list":["post-214860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-marketing","tag-advertising","tag-guide","tag-how-to","tag-instagram-ads","tag-instagram-carousel-ads","tag-instagram-explore-ads","tag-instagram-image-ads","tag-instagram-reels-ads","tag-instagram-shopping-ads","tag-instagram-story-ads","tag-instagram-video-ads","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A guide to advertising on Instagram | Picsart Blog<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 Master Instagram ads! Learn 7 ad types, design hacks &amp; Picsart templates to grow your brand, leads &amp; sales. \u2b50\ud83c\udfaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picsart.com\/blog\/advertising-on-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A guide to advertising on Instagram | Picsart Blog\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udcf1 Master Instagram ads! 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