{"id":219351,"date":"2024-12-01T10:59:54","date_gmt":"2024-12-01T18:59:54","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=219351"},"modified":"2024-12-01T11:00:53","modified_gmt":"2024-12-01T19:00:53","slug":"instagram-trends","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/instagram-trends\/","title":{"rendered":"6 Instagram trends to focus on in 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How can you make your brand pop on Instagram? How can you stand out from the noise? How can you break free from the pack and lead the way?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way is by hopping on the bandwagon of the latest <\/span><span style=\"font-weight: 400;\">Instagram trends<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These trends are more than just silly dances or trending sounds. They represent ways for you to catch the attention of your audience. They also show that you\u2019re up-to-date and relevant in your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what are some of the hottest Instagram trends to incorporate into your brand strategy?\u00a0<\/span><\/p>\n<h2><span id=\"Mastering_the_Instagram_algorithm\">Mastering the Instagram algorithm<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we talk about <\/span><span style=\"font-weight: 400;\">Instagram trends<\/span><span style=\"font-weight: 400;\">, let\u2019s take a minute to discuss the Instagram algorithm. The algorithm determines what content is shown to each user when they use the app. It\u2019s what determines whether <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">content gets seen by your audience. If you want your content to get likes, shares, and comments, you need a basic understanding of how the algorithm works.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.shopify.com\/blog\/instagram-algorithm\"><span style=\"font-weight: 400;\">Shopify notes<\/span><\/a><span style=\"font-weight: 400;\"> that there are three major factors impacting what content a user sees:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User relationships: <\/b><span style=\"font-weight: 400;\">The more a person interacts with your content, the more likely they are to see more of your content. This highlights the importance of sharing content <\/span><i><span style=\"font-weight: 400;\">consistently<\/span><\/i><span style=\"font-weight: 400;\"> on Instagram. You need to build a loyal following that regularly engages with what you share.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User interest: <\/b><span style=\"font-weight: 400;\">When a person engages with a particular kind of content or user, Instagram will start showing them more of that. If someone engages with content similar to yours, it\u2019s more likely they\u2019ll see your content. This highlights the need to stay up-to-date with <\/span><span style=\"font-weight: 400;\">trending topics on Instagram.<\/span><\/li>\n<li aria-level=\"1\"><b>Post relevancy: <\/b><span style=\"font-weight: 400;\">Every post on Instagram is assigned a relevancy score by the algorithm. This score impacts where it\u2019s seen in a person\u2019s feed, and may be influenced by things like how timely a topic is.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of this together highlights the need to consistently share relevant content that resonates with your target audience and compels them to interact. If you only post irrelevant content once a week, you\u2019re going to really struggle to build your audience on Instagram.\u00a0<\/span><\/p>\n<h2><span id=\"Instagram_trends_for_2025\">Instagram trends for 2025<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay, now that we\u2019re on the same page about how the Instagram algorithm works, let\u2019s talk about <\/span><span style=\"font-weight: 400;\">Instagram trends<\/span><span style=\"font-weight: 400;\"> you need to know.\u00a0<\/span><\/p>\n<h3><b>Authentic content matters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The beauty of Instagram is that it allows you to take your audience behind the scenes. You can give people an inside look into your brand and show them how the sausage gets made. People resonate with authentic content that isn\u2019t necessarily part of a huge branding campaign. They connect with content that\u2019s transparent and allows them to feel closer to your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in this Warby Parker post, they go \u201cbehind the scenes\u201d into a new store that is opening, humorously introducing viewers to the different employees:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-219569\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.54.18-780x701.png\" alt=\"\" width=\"780\" height=\"701\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.54.18-780x701.png 780w, https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.54.18.png 906w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Expect this <\/span><span style=\"font-weight: 400;\">Instagram trend<\/span><span style=\"font-weight: 400;\"> to continue into the foreseeable future. How can you take your audience to the backstage of your brand? How can you connect with them in authentic ways that also highlight your brand\u2019s strengths? Don\u2019t forget to use the hashtag #behindthescenes so people can search for these posts.\u00a0<\/span><\/p>\n<h3><b>Reels really are the best<\/b><\/h3>\n<p><a href=\"https:\/\/www.socialinsider.io\/blog\/instagram-benchmarks\/\"><span style=\"font-weight: 400;\">A report by Socialinsider<\/span><\/a><span style=\"font-weight: 400;\"> showed that out of all content types (posts, stories, etc.), Reels performed the best. In other words, they got more reach, engagement, and interactions than any other type of Instagram post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t sleep on this <\/span><span style=\"font-weight: 400;\">Instagram trend<\/span><span style=\"font-weight: 400;\">. If you want to expand the reach and visibility of your brand, you should focus on putting out more Reels content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What sort of content should your brand put Reels? You\u2019re only limited by your imagination:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product demos and tutorials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind-the-scenes content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tips and tricks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product launches and announcements\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The key to Instagram reels is that they\u2019re quick, compelling, and to the point. People have a really short attention span with Reels and will quickly swipe by if you don\u2019t grab their attention.\u00a0<\/span><\/p>\n<h2><span id=\"Utilize_quick-response_templates_for_trends\">Utilize quick-response templates for trends<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-219674\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_UtilizeQuick-response_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_UtilizeQuick-response_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_UtilizeQuick-response_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_UtilizeQuick-response_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There is a huge benefit to hopping on Instagram trends quickly. Doing so shows that your brand is relevant and in touch with what\u2019s currently happening on social media. Participating in trends also tends to generate more comments and conversations, which can help your content get seen by more people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, designing eye-catching posts from scratch can be time-consuming and a bit complicated if you don\u2019t know what you\u2019re doing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Picsart templates make it easy to hop on trends quickly.\u00a0 We have thousands of <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/\"><span style=\"font-weight: 400;\">Instagram templates,<\/span><\/a><span style=\"font-weight: 400;\"> including <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/stories\/\"><span style=\"font-weight: 400;\">Instagram Stories templates<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/picsart.com\/templates\/instagram\/ads\"><span style=\"font-weight: 400;\">Instagram ads templates<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started simply go to Picsart, hit Start creating, and select Instagram. You\u2019ll see relevant template suggestions on the left side. Find the one you like and select it to start customizing it<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200b\u200b<\/span><span style=\"font-weight: 400;\">You\u2019ll get access to the templates and can start designing immediately.\u00a0<\/span><\/p>\n<h3><b>The AI takeover will continue<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI-generated images burst onto the scene a few years ago and have radically changed the way in which you create photos. Now, if you can dream it, AI can make it. Need a picture of a frog chugging a can of soda? With AI tools like Picsart, you can have one in a few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To use the Picsart AI tool, simply scroll down in your <\/span><a href=\"https:\/\/picsart.com\/create\"><span style=\"font-weight: 400;\">dashboard<\/span><\/a><span style=\"font-weight: 400;\"> and then type in exactly what you want to see.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-219590\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.28-780x252.png\" alt=\"\" width=\"780\" height=\"252\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.28-780x252.png 780w, https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.28-1024x331.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.28.png 1244w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-219611\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.54.png\" alt=\"\" width=\"750\" height=\"752\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.54.png 750w, https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.55.54-150x150.png 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">Instagram trend<\/span><span style=\"font-weight: 400;\"> is only going to grow in the coming year. Look for new and creative ways to leverage AI imagery in your brand. If there\u2019s a particular photo you need that doesn\u2019t exist in real life, use AI to get it! AI is especially helpful in creating whimsical, artistic, quirky photos.\u00a0<\/span><\/p>\n<h3><b>Dump those photos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Photo dumps are becoming an increasingly popular way of sharing pictures. They are exactly what they sound like: you simply dump a variety of photos into a carousel post on Instagram. These posts can be of varying quality and type. Often times photo dumps are used at the end of a given period, like a month, as a way of recounting what happened.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Apple recently featured a photo dump in celebration of Black History Month:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-219632\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.56.18-780x718.png\" alt=\"\" width=\"780\" height=\"718\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.56.18-780x718.png 780w, https:\/\/cdnblog.picsart.com\/2024\/12\/Screen-Shot-2024-12-01-at-22.56.18.png 904w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Why are photo dumps such a popular <\/span><span style=\"font-weight: 400;\">Instagram trend<\/span><span style=\"font-weight: 400;\">? Partly because they represent a more authentic view of your brand. Not every photo in the dump is supposed to be highly polished. You\u2019re supposed to include some \u201caverage\u201d photos as well that are more reflective of the day-to-day of your brand. In some ways, photo dumps are another way of being transparent with your audience and showing them what things are really like.\u00a0<\/span><\/p>\n<h3><b>Interact with your audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram has added a lot of interactive features in the last few years that allow you to engage with your audience in ways you never could before. Things like polls, quizzes, and stickers have created a new level of connection between brands and their followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tap into these new features with your audience. Use polls to ask your followers what they want to see from your brand in the future. Quizzes can be used for things like giveaways. Ask followers a specific question and have them respond in your DMs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is to spend time talking to your audience in one form or another. Seek to create a community around your brand and encourage people to engage with your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to create Calls-To-Action in your Instagram posts in which you encourage your audience to participate in some way.\u00a0<\/span><\/p>\n<h3><b>Use video memes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every week, new video memes emerge on Instagram. Recent examples of what\u2019s hot include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cIn the club, we all fam\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cSubtle foreshadowing\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cI wonder where the wind will take me\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have no idea what any of these mean, check out our <\/span><a href=\"https:\/\/picsart.com\/blog\/whats-hot\/\"><span style=\"font-weight: 400;\">recent post about what\u2019s hot on social media.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you can strategically use memes in your Instagram posts, you can connect with your audience in a humorous, trendy way.\u00a0 This can help make your brand more relatable and approachable, leading to increased engagement and potential customers.<\/span><\/p>\n<h2><span id=\"Leverage_trending_Instagram_hashtags\">Leverage trending Instagram hashtags<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-219695\" src=\"https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_LeverageTrendingIGHashtags_1200x800-1-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_LeverageTrendingIGHashtags_1200x800-1-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_LeverageTrendingIGHashtags_1200x800-1-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2024\/12\/CR4542_Blog_LeverageTrendingIGHashtags_1200x800-1.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hashtags are still an effective way to talk about <\/span><span style=\"font-weight: 400;\">trending topics on Instagram<\/span><span style=\"font-weight: 400;\">. They allow you to participate in global conversations that are happening around popular subjects. You can add your voice to the conversation by using relevant hashtags in your post captions and stories. You can also create hashtags specifically for your brand that people can use whenever they talk about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re struggling to come up with relevant hashtags for your content, Picsart has a free <\/span><a href=\"https:\/\/tools.picsart.com\/text\/instagram-hashtag-generator\/\"><span style=\"font-weight: 400;\">hashtags generator<\/span><\/a><span style=\"font-weight: 400;\"> you can use.\u00a0\u00a0<\/span><\/p>\n<h2><span id=\"Final_thoughts\">Final thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Are you feeling a little overwhelmed at the thought of trying to keep up with all these <\/span><span style=\"font-weight: 400;\">Instagram trends<\/span><span style=\"font-weight: 400;\">? Don\u2019t be. Instead of trying to do all of them at one time, focus on one or two that you feel like you can really do well. Maybe that\u2019s more content on Reels. Maybe it\u2019s using hashtags more strategically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you choose, start there and focus on that one trend until you\u2019re starting to get traction. Then move on to another one and so on. Remember, the key is to stay consistent and authentic. Don\u2019t try to be something you\u2019re not. With patience and persistence, you\u2019ll start to see great benefits in terms of engagement, reach, and ultimately conversions.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you make your brand pop on Instagram? How can you stand out from the noise? How can you break free from the pack and lead the way?\u00a0 One way is by hopping on the bandwagon of the latest Instagram trends.\u00a0 These trends are more than just silly dances or trending sounds. They represent &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/picsart.com\/blog\/instagram-trends\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6 Instagram trends to focus on in 2025&#8221;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":219653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"6 Instagram trends to focus on in 2025 | Picsart blog","_yoast_wpseo_metadesc":"Discover the top 6 Instagram trends to watch in 2025 and stay ahead of the curve!","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[1669,2847],"tags":[],"class_list":["post-219351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","category-marketing","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in 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