{"id":225803,"date":"2025-01-19T14:36:01","date_gmt":"2025-01-19T22:36:01","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=225803"},"modified":"2025-01-19T14:36:01","modified_gmt":"2025-01-19T22:36:01","slug":"facebook-trends","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/facebook-trends\/","title":{"rendered":"8 Facebook trends in 2025 to pay attention to"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite being around for almost 20 years, Facebook is still a dominant social media platform. Don&#8217;t believe me? Check out these stats:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook has approximately<\/span><a href=\"https:\/\/www.statista.com\/topics\/751\/facebook\/\"> <span style=\"font-weight: 400;\">3.065 billion monthly active users<\/span><\/a><span style=\"font-weight: 400;\"> as of the fourth quarter of 2023, maintaining its position as the world&#8217;s most-used social platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook is still growing, with a<\/span><a href=\"https:\/\/backlinko.com\/facebook-users\"> <span style=\"font-weight: 400;\">year-over-year increase of 5.5%<\/span><\/a><span style=\"font-weight: 400;\"> from Q4 2022 to Q4 2023.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/metas-facebook-says-it-is-attracting-most-young-adults-3-years-2024-05-31\/\"><span style=\"font-weight: 400;\">Recent data<\/span><\/a><span style=\"font-weight: 400;\"> indicates that Facebook is attracting its highest number of young adults (ages 18 to 29) in three years, with over 40 million daily active users in this demographic across the U.S. and Canada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the United States, users spend an average of about<\/span><a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\"> <span style=\"font-weight: 400;\">30.9 minutes on Facebook daily<\/span><\/a><span style=\"font-weight: 400;\">, surpassing other leading platforms such as Instagram and TikTok.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Clearly, Facebook is still very much alive and well in 2025, and marketers would be wise to take note of the following <\/span><span style=\"font-weight: 400;\">Facebook trends<\/span><span style=\"font-weight: 400;\"> that are expected to shape the platform in the coming years.<\/span><\/p>\n<h2><span id=\"1_Enhanced_AI_in_advertising\">1. Enhanced AI in advertising<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-225825\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_EnhancedAIinAdvertising_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_EnhancedAIinAdvertising_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_EnhancedAIinAdvertising_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_EnhancedAIinAdvertising_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is increasingly leveraging artificial intelligence to optimize ad campaigns. AI-driven tools can automate creative testing, budget allocation, and audience targeting, enhancing campaign efficiency and effectiveness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These AI tools, called Advantage+, can help marketers save serious money on ad costs.<\/span><a href=\"https:\/\/www.facebook.com\/business\/ads\/performance-marketing\"> <span style=\"font-weight: 400;\">According to Facebook,<\/span><\/a><span style=\"font-weight: 400;\"> Advantage+ can lower the cost per purchase by as much as 68% and the cost per acquisition by an average of 26%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these numbers, it&#8217;s clear that Facebook is investing heavily in AI to maintain its position as a leading advertising platform.<\/span><\/p>\n<h2><span id=\"2_The_rise_of_video_content\">2. The rise of video content<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-225846\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_TheRiseofVideoContent_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_TheRiseofVideoContent_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_TheRiseofVideoContent_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_TheRiseofVideoContent_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Video has been on the rise for years, and Facebook is no exception. Short videos, particularly through Facebook Reels, are another <\/span><span style=\"font-weight: 400;\">Facebook trend<\/span><span style=\"font-weight: 400;\"> capturing significant user attention. Creating engaging videos under 15 seconds can boost visibility and engagement.\u00a0 With the ability to add music and effects, Reels can also help brands showcase their creativity and authenticity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, live video is expected to continue its popularity on Facebook. Brands can use this feature to provide behind-the-scenes content, host Q&amp;A sessions or product launches, and connect with their audience in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incorporating user-generated content (UGC) in video strategies can also build trust and authenticity with audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help creating captions for your video content, check out our post on<\/span><a href=\"https:\/\/picsart.com\/blog\/captions-for-facebook\/\"> <span style=\"font-weight: 400;\">255 nice captions for Facebook<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span id=\"3_Expansion_of_social_commerce\">3. Expansion of social commerce<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-225867\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ExpansionofSocialCommerce_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ExpansionofSocialCommerce_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ExpansionofSocialCommerce_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ExpansionofSocialCommerce_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is transforming into a comprehensive shopping platform, enabling in-app purchases through features like Facebook Shops. This seamless shopping experience reduces friction in the customer journey, potentially increasing conversion rates. Furthermore, the introduction of Facebook Pay allows for secure transactions within the app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, features like customer reviews and ratings within Facebook Shops enhance trust and transparency, creating a dynamic environment that promotes both discovery and purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform is also testing a new feature called &#8220;<\/span><a href=\"https:\/\/www.facebook.com\/business\/marketing-partners\/experts-to-help-businesses-grow\/live-shopping\"><span style=\"font-weight: 400;\">Live Shopping,<\/span><\/a><span style=\"font-weight: 400;\">&#8221; which allows businesses to showcase and sell products in real-time during a live stream. This feature combines the popularity of live videos with the convenience of shopping, making it easier for brands to drive sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product marketers would do well to pay attention to this <\/span><span style=\"font-weight: 400;\">Facebook trend<\/span><span style=\"font-weight: 400;\"> and consider how they might integrate Facebook shopping into their overall marketing mix. By leveraging Facebook&#8217;s extensive user base and robust shopping features, businesses have the potential to reach a larger audience and drive more purchases.<\/span><\/p>\n<h2><span id=\"4_Shift_toward_content_from_non-followed_accounts\">4. Shift toward content from non-followed accounts<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-225888\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ShiftTowardContentFromNon-followedAccounts_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ShiftTowardContentFromNon-followedAccounts_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ShiftTowardContentFromNon-followedAccounts_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_ShiftTowardContentFromNon-followedAccounts_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In an effort to drive more discovery and engagement, Facebook is going to be showing users more content from accounts that they don&#8217;t follow. This <\/span><span style=\"font-weight: 400;\">Facebook trend<\/span><span style=\"font-weight: 400;\"> is similar to TikTok&#8217;s approach to content discovery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As reported in The Verge:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Facebook will also begin testing an \u201cExplore\u201d tab, which sounds similar to the Instagram feature of the same name: a personalized page with recommended photos, videos, and other content that is unique from person to person.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This shift in content discovery highlights the need for marketers to consistently focus on creating outstanding, engaging content that will resonate with their audience. With this shift towards personalized recommendations and discovery, it&#8217;s important for businesses to prioritize creating meaningful connections with their audience through authentic and relevant content. This will not only increase engagement but also build trust and loyalty with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help creating eye-catching, visual content that grabs people&#8217;s attention, consider using<\/span><a href=\"https:\/\/picsart.com\/templates\/facebook\/\"> <span style=\"font-weight: 400;\">Picsart&#8217;s Facebook post templates<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/picsart.com\/facebook-post-maker\/\"> <span style=\"font-weight: 400;\">Facebook post maker<\/span><\/a><span style=\"font-weight: 400;\">. These templates are designed to help you quickly and easily create stunning posts that will stand out in the feed, increasing the chances of your content being discovered by new users.<\/span><\/p>\n<h2><span id=\"5_Focus_on_attracting_younger_users\">5. Focus on attracting younger users<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-225909\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_FocusonAttractingYoungerUsers_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_FocusonAttractingYoungerUsers_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_FocusonAttractingYoungerUsers_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_FocusonAttractingYoungerUsers_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As we noted above, Facebook has seen an increase in younger users, and this is probably due in part to their focus on attracting a more youthful crowd. They are currently testing out two new features in select cities in an effort to draw younger people. The first feature is the &#8220;Explore&#8221; tab, which we already discussed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second feature is a &#8220;Local&#8221; tab, which shows users nearby events, community groups and local items for sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a marketer, this means you may want to consider targeting younger audiences on Facebook by creating posts or ads that cater to their interests and needs. This could include utilizing hashtags, joining relevant community groups, or hosting local events that can be promoted through the &#8220;Local&#8221; tab. By tapping into these features and engaging with younger users, businesses have the opportunity to expand their reach and attract new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not sure how to set up an event on Facebook, check out our recent post &#8220;<a href=\"https:\/\/picsart.com\/blog\/how-to-create-an-event-on-facebook\/\" target=\"_blank\" rel=\"noopener\">How to set up an event on Facebook<\/a>&#8220;.<\/span><\/p>\n<h2><span id=\"6_More_Meta_AI\">6. More Meta AI<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-225930\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_MoreMetaAI_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_MoreMetaAI_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_MoreMetaAI_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_MoreMetaAI_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Meta AI was launched in April of 2024 and we should only expect this <\/span><span style=\"font-weight: 400;\">Facebook trend<\/span><span style=\"font-weight: 400;\"> to become more prominent on Facebook in the coming year. This artificial intelligence technology is used to personalize the user experience on Facebook, from showing relevant content in the newsfeed to suggesting friends and groups to join.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers, this means paying attention to how your content is being personalized for users. It also means utilizing data and insights provided by Meta AI to better target your audience and create more effective campaigns. As Meta AI continues to evolve, it will become an even more powerful tool for businesses on Facebook.<\/span><\/p>\n<h2><span id=\"7_Growth_in_the_use_of_Facebook_Marketplace\">7. Growth in the use of Facebook Marketplace<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-225951\" src=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_GrowthInTheUseofFacebookMarketplace_1200x800-780x520.png\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_GrowthInTheUseofFacebookMarketplace_1200x800-780x520.png 780w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_GrowthInTheUseofFacebookMarketplace_1200x800-1024x683.png 1024w, https:\/\/cdnblog.picsart.com\/2025\/01\/CR4729_Blog_GrowthInTheUseofFacebookMarketplace_1200x800.png 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Marketplace is already being used by<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1271820\/second-hand-online-platforms-united-states\/\"> <span style=\"font-weight: 400;\">55% of Americans<\/span><\/a><span style=\"font-weight: 400;\"> and by around<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1336384\/facebook-marketplace-instagram-shopping-users-region\/\"> <span style=\"font-weight: 400;\">33% of people<\/span><\/a> <span style=\"font-weight: 400;\">around the world. We should expect this trend to continue, with even more people taking advantage of the marketplace to buy and sell goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for marketers and businesses?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It provides a direct channel to connect with potential customers and showcase products or services. Using Facebook Commerce, businesses can upload their product catalog to and show their products on the Marketplace. Additionally, Facebook allows businesses to run ads to promote their products and services on the Marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that businesses can reach a wider audience and increase their sales potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another aspect of Facebook Marketplace that businesses should pay attention to is the rise of local commerce. With features such as location-based listings and buy\/sell groups specific to certain communities, Facebook Marketplace allows for a more personalized and localized shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><span style=\"font-weight: 400;\">Facebook trend<\/span><span style=\"font-weight: 400;\"> presents an opportunity for small and local businesses to tap into their immediate market through the platform.<\/span><\/p>\n<h2><span id=\"8_Increase_in_user-generated_content_UGC\">8. Increase in user-generated content (UGC)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User-generated content (UGC) refers to any content created by users, rather than businesses or brands. This can include posts, reviews, photos, videos, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let&#8217;s say that your business sells coffee cups. Your customers might post photos of themselves on Facebook using your coffee cups. That&#8217;s UGC.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can, and should, utilize UGC in your online marketing. Reshare content that your audience creates, engage with them in the comments, and thank them for their support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGC is a powerful tool because it is perceived as more authentic and trustworthy by consumers. In fact, many consumers find UGC more influential than brand-generated content when making purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of influencer marketing and the importance of social proof in purchasing decisions, UGC has become a valuable asset for businesses. It adds authenticity and credibility to their brand and products.<\/span><\/p>\n<h2><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As these <\/span><span style=\"font-weight: 400;\">Facebook trends<\/span><span style=\"font-weight: 400;\"> show, Facebook isn&#8217;t going away any time soon. It continues to evolve and provide new opportunities for businesses to connect with their audience and increase their sales potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By utilizing these trends, businesses can stay ahead of the curve and make the most out of their presence on Facebook. Whether it&#8217;s through live streaming, messaging, or leveraging UGC, there are plenty of ways for businesses to utilize Facebook as a powerful marketing tool. So don&#8217;t miss out on these trends and start incorporating them into your social media strategy today. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite being around for almost 20 years, Facebook is still a dominant social media platform. Don&#8217;t believe me? Check out these stats: Facebook has approximately 3.065 billion monthly active users as of the fourth quarter of 2023, maintaining its position as the world&#8217;s most-used social platform. Facebook is still growing, with a year-over-year increase of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/picsart.com\/blog\/facebook-trends\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;8 Facebook trends in 2025 to pay attention to&#8221;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":225804,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"8 Facebook trends in 2025 to pay attention to","_yoast_wpseo_metadesc":"Stay ahead of the game with these 8 Facebook trends for 2025! Learn how to leverage emerging features and strategies to grow your online presence.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[2847],"tags":[],"class_list":["post-225803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Facebook trends in 2025 to pay attention to<\/title>\n<meta name=\"description\" content=\"Stay ahead of the game with these 8 Facebook trends for 2025! 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