{"id":226958,"date":"2025-02-13T11:31:07","date_gmt":"2025-02-13T19:31:07","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=226958"},"modified":"2025-02-20T08:57:22","modified_gmt":"2025-02-20T16:57:22","slug":"the-magic-of-marketing","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/the-magic-of-marketing\/","title":{"rendered":"The Magic of Marketing: How this small business owner is growing her brand"},"content":{"rendered":"

Starting a business can be a daunting concept, but for Picsart\u2019s Melody Nazarian, this hasn\u2019t dissuaded her. In late 2024, Melody launched \u2018Taropy by Melody,\u2019 a tarot reading business with a twist. We\u2019ve been following along with Melody\u2019s journey<\/a> as she\u2019s been navigating the fundamentals of starting her very own venture. Previously, we were introduced to Melody, and discussed how she\u2019s turning her dream into a reality. In this installment, we explore how Melody has approached her marketing, what she\u2019s found worked, and which tasks she\u2019s prioritized.\u00a0<\/span><\/p>\n

Finding the Right Platforms<\/span><\/h2>\n

Marketing a tarot business in today\u2019s digital age requires tapping into the right channels. Melody has experimented with multiple platforms but found that TikTok has been the most effective in reaching a broad audience.<\/span><\/p>\n

\u201cSo far, I have found that my content is performing best on TikTok. It has a wider reach for my type of content. I post at least one video per day,\u201d<\/b><\/em> she shares. While Instagram and YouTube don\u2019t attract as many views, Melody notes that <\/span>\u201cI have gotten more actual leads from IG than TT.\u201d<\/b><\/em> This balance of reach versus conversion is something she keeps in mind as her tactics continue to evolve.<\/span><\/p>\n

Learning from the Best<\/span><\/h2>\n

Building a brand comes with continuous learning and adaptation. Melody has leaned on several resources to focus her marketing outputs.<\/span><\/p>\n

\u201cAlong with Picsart\u2019s Small Business Starter Pack, which offered a lot of good business tidbits, I generally listen to a lot of podcasts about successful people\/entrepreneurs,\u201d<\/b><\/em> she explains. One of her favorites? <\/span>The Diary of a CEO by Steven Bartlett.<\/b><\/p>\n

Her passion for pop culture also plays a significant role in her strategy. <\/span>\u201cMy interest in popular culture has definitely helped me in terms of knowing which trends to jump on and how to create compelling content people will find interesting.\u201d<\/b><\/em><\/p>\n

Marketing Strategies That Work<\/span><\/h2>\n

Melody has identified a few key marketing strategies that have been particularly effective in growing her audience:<\/span><\/p>\n