{"id":227016,"date":"2025-02-20T08:54:03","date_gmt":"2025-02-20T16:54:03","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=227016"},"modified":"2025-11-04T04:02:19","modified_gmt":"2025-11-04T12:02:19","slug":"ai-as-the-new-norm","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/ai-as-the-new-norm\/","title":{"rendered":"AI: A new brush in a toolkit, not a replacement for human creativity"},"content":{"rendered":"

There\u2019s no doubt that AI is changing the world. It\u2019s now found in our work processes, on our phones, in the way we receive customer service, and so much more. As a result, we\u2019re seeing increases in productivity, an expansion of creative possibilities, and the offer of help whenever we need it. A recent survey by Picsart found that over 78% of small business owners already use AI<\/strong> tools for marketing purposes. As AI continues to evolve and more companies begin to adopt it as part of their offering, we can expect to see innovative tools continue to weave their way into our lives.<\/span><\/p>\n

Thibault Imbert, Chief Product Officer at Picsart, has a vision for exactly that: how AI can be used to improve day-to-day tasks and operations while providing more opportunities for all. Picsart remains at the forefront of these exciting developments, constantly developing and improving new tools to make creative processes more accessible and efficient, while still producing high-quality outputs.<\/span><\/p>\n

AI’s Impact on Search and Content Creation<\/span><\/h2>\n

The way we search online continues to evolve over time. In the early days of wide-scale internet adoption, asking a search engine full sentence questions was commonplace. However, over time, using simple keywords became the new norm, omitting unnecessary words and punctuation from searches completely. Now, search engines are adopting AI features, giving searchers a brief overview of the information from the top results. Many are now turning to AI tools altogether to complete necessary research.<\/span><\/p>\n

Thibault shares his own experience of this shift: <\/span>\u201cI personally don’t search as much anymore. For anything related to work, passion, or hobbies (anything that’s not shopping) I use GPT or some type of LLM. It’s so much better because a lot of the content that shows up first today has been gamified by backlinks and ads.\u201d<\/i><\/b><\/p>\n

This insight into the new ways we search and research opens up a world of possibilities. AI is delivering more personalized and relevant results, while also disrupting traditional content monetization models.<\/span><\/p>\n

In terms of content creation, AI is streamlining workflows, boosting efficiency, and enabling creators to work more effectively than ever before. Thibault notes,<\/span> \u201cIt’s a key part of my workflow and I see it with all the people around me. There’s definitely a transformation happening.\u201d <\/i><\/b>This transformation is paving the way for more innovation and creativity across industries.<\/span><\/p>\n

Picsart’s AI Strategy and Technological Advantage<\/span><\/h2>\n

Picsart embraced AI early on, pioneering wide-scale use of AI for design. As a company, Picsart is unique in its approach to its use of AI.<\/span><\/p>\n

Thibault explains,<\/span> \u201cUnlike some companies that are providing and betting on just one model, we take an approach where we’re using the best models for their purpose. If you want to create the best logo with AI, we have the best technology behind the scenes to do that. If you want to create beautiful stock photography, we have the best model. That is something pretty unique that not a lot of players are doing.\u201d <\/i><\/b>This strategic approach allows Picsart to offer specialized tools that simplify complex creative processes (which would otherwise require a professional skill set) while accelerating productivity, without sacrificing creativity.<\/span><\/p>\n

The Rise of AI Agents and Automation<\/span><\/h2>\n

As AI agents continue to develop and evolve, the opportunity for increased capacity continues to grow.\u00a0<\/span><\/p>\n

Thibault highlights the potential of AI agents: <\/span>\u201cA lot of people have talked about agentic workflow, or AI agents. An AI agent is an AI that has long-term memory, the ability to have autonomy and be proactive. That becomes extremely powerful. I think we’re going to have an explosion of agents that are working with other agents, which becomes exponential.\u201d<\/i><\/b><\/p>\n

With AI agents now capable of proactively thinking ahead rather than just reacting to tasks, automation is poised to reach new heights. <\/span>\u201cLet’s say that you\u2019re working on automating your marketing. Now that AI agent is creating content for you proactively, based on the next season, like Black Friday or Christmas.\u201d <\/i><\/b>Here, Thiabult demonstrates the potential for AI to act as an additional member of a marketing team, always ready to work on your next project.<\/span><\/p>\n

Making Creativity Accessible to All<\/span><\/h2>\n

One of the most exciting aspects of AI is its ability to reduce the barrier to entry for creativity, allowing more people to express themselves and create content without needing advanced technical skills.<\/span><\/p>\n

Thibault sees AI as a tool for unlocking talents in a whole range of areas: <\/span>\u201cIt’s going to help so many people realize that they have a talent by reducing the barrier to entry to many things. It’s exactly that for creativity. It’s going to be the same thing for math. I think it’s going to be the same for a lot of things. It\u2019s a big deal.\u201d<\/i><\/b><\/p>\n

AI tools are already empowering users in countless fields.<\/span> \u201cToday you can use a text-to-image tool and start using that for mood boarding or prototyping,\u201d<\/i><\/b> he explains. Thibault gives the example of planning your own home renovations.<\/span><\/p>\n

\u201cLet\u2019s say you want to renovate your kitchen. In the past, you had to go through these tools that would be tedious and outdated to visualize in 3D, and then put a mood board together to decide on the type of kitchen you want. But now you can take a picture of the kitchen that you have today, and restyle it in the way you like that you found online. It’s incredible.\u201d <\/i><\/b>This reduces the need for a specialized skill set at every stage, and instead creates new possibilities for a wider audience, as AI provides new found accessibility to design.<\/span><\/p>\n

Future of Picsart and AI-First Design<\/span><\/h2>\n

Looking ahead, Picsart is committed to AI-powered automation to provide high-quality content creation, while helping to increase productivity. Thibault has likened AI to being a creator\u2019s new brush. As the demand for digital content continues to grow, AI will play a crucial role in scaling creation for both professionals and consumers.<\/span><\/p>\n

Thibault shares his perspective: <\/span>\u201cToday, with the explosion of more channels, more content, more consumption, more digitalization, there’s an evergrowing demand for content. We play a role in helping more professional users create content at scale, given what we’ve learned in the past years, as we\u2019ve helped consumers to create content. There are some exciting things coming from Picsart in that space this year.\u201d<\/i><\/b><\/p>\n

What’s Next<\/span><\/h2>\n

Picsart aims to empower users by providing AI-driven tools that make content creation more accessible and efficient. <\/span>\u201cWhat’s next for us is thinking about how we can accelerate productivity and automate a lot of the work that is not necessarily creative, but more repetitive when creating content, to really help people accelerate their productivity, while still maintaining a pulse on the creativity,\u201d<\/i><\/b> Thibault states.<\/span><\/p>\n

AI is becoming the new norm in digital workflows, offering immense opportunities for innovation and creativity. Picsart will continue to be a leader of innovation in this area. AI is here to stay, and with companies like Picsart at the forefront, the future of creativity and productivity looks bright.<\/span><\/p>\n

 <\/p>\n

Empowering the Creator in Everyone<\/i><\/b><\/a><\/h3>\n

Picsart is the world\u2019s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via<\/span><\/i> API partnerships<\/span><\/i><\/a> and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more.<\/span><\/i> Download<\/span><\/i><\/a> the app or visit<\/span><\/i> picsart.com<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s no doubt that AI is changing the world. It\u2019s now found in our work processes, on our phones, in the way we receive customer service, and so much more. As a result, we\u2019re seeing increases in productivity, an expansion of creative possibilities, and the offer of help whenever we need it. A recent survey … <\/p>\n

Continue reading “AI: A new brush in a toolkit, not a replacement for human creativity”<\/span><\/a><\/p>\n","protected":false},"author":136,"featured_media":227017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Thibault Imbert, CPO at Picsart, has a vision for how AI can be used to improve tasks and operations while providing more opportunities.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[3181,2849,1669,2847],"tags":[892,227,649,573],"class_list":["post-227016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-branding","category-inspiration","category-marketing","tag-ai","tag-creativity","tag-press-kit","tag-presskit","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"\nAI: A new brush in a toolkit, not a replacement for human creativity - 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