{"id":229576,"date":"2025-03-24T09:15:49","date_gmt":"2025-03-24T16:15:49","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=229576"},"modified":"2025-03-24T09:15:49","modified_gmt":"2025-03-24T16:15:49","slug":"tips-from-a-new-business-owner","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/tips-from-a-new-business-owner\/","title":{"rendered":"Tips From a New Business Owner: Content Creation, Tools & Key Learnings"},"content":{"rendered":"

Welcome to our final installment of Let\u2019s Make It: Taropy by Melody, the series that has followed Picsart\u2019s very own Melody Nazarian, as she\u2019s taken her first steps into the world of entrepreneurship. As we wrap up the series, we look back at Melody\u2019s journey and hear her top tips. What started as an inspired idea, tarot reading with a creative twist, quickly transformed into a growing business, thanks to dedication, passion, and the support of Picsart\u2019s Small Business Starter Pack. Now, as Melody reflects on her experiences, we get a closer look at the lessons learned, the tools that helped her succeed, and the advice she has for aspiring creators.<\/span><\/p>\n

Leaning into the Learning Curve<\/span><\/h2>\n

Starting a business comes with challenges, and for Melody, one of the biggest was mastering video content. With video being the focus of her marketing efforts, nailing this was crucial in appealing to her target audience. On her most significant areas of growth, Melody shared that these included:<\/span><\/p>\n

\u201cShooting and editing video content consistently and perfecting my video editing skills. Before this, I had never posted videos on TikTok or anywhere else! In the beginning it was a bit awkward but over time it became more natural.\u201d\u00a0<\/strong><\/em><\/p><\/blockquote>\n

To create her video content, Melody searched for a trusty companion that would serve her needs.<\/span><\/p>\n

\u201cI never thought I\u2019d be such good friends with Picsart\u2019s video editor (I used to be scared of it!) but I\u2019ve come to not only learn a whole lot about video editing, but I\u2019ve come to really enjoy it.\u201d<\/em><\/strong><\/p><\/blockquote>\n

Although Melody learned a lot about video editing and creating engaging content, she was also able to build on the skills that define her offering:<\/span><\/p>\n

\u201cMy tarot reading skills. Looking back to when I first started this journey, I can\u2019t believe how far I\u2019ve come and how much I\u2019ve learned about each card. I still have more learning and growing to do, but I\u2019m proud of my journey so far.\u201d<\/strong><\/em><\/p><\/blockquote>\n

The Power of Picsart<\/span><\/h2>\n

When growing Taropy by Melody, Picsart\u2019s range of tools played a fundamental role. Melody\u2019s top go-tos are:<\/span><\/p>\n