{"id":241028,"date":"2025-11-26T06:12:08","date_gmt":"2025-11-26T14:12:08","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=241028"},"modified":"2025-11-26T06:19:03","modified_gmt":"2025-11-26T14:19:03","slug":"things-students-can-do-to-kickstart-a-career-in-marketing","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/things-students-can-do-to-kickstart-a-career-in-marketing\/","title":{"rendered":"5 things college students can do to kickstart a career in marketing"},"content":{"rendered":"

\u201cWhat are you doing this summer?\u201d\u00a0<\/span><\/em><\/p>\n

\u201cDo you have an internship?\u201d\u00a0<\/span><\/em><\/p>\n

\u201cWhat professionals are you in contact with?\u201d<\/span><\/em><\/p>\n

These are the dreaded questions no college student wants to hear, especially one looking to break into marketing or communications. Comparison is the thief of joy, and unfortunately, \u201ccomparison\u201d is practically today’s students\u2019 middle name. As the end of the semester rolls in, college students everywhere are stressing over their futures, worrying they won\u2019t obtain the career opportunities they\u2019re hoping for.\u00a0<\/span><\/p>\n

As a marketing or communications student, any experience is good experience. To combat everlasting career anxiety, here are five ways you can act now to be successful later:<\/span><\/p>\n

Build a creative portfolio<\/span><\/h2>\n

What\u2019s better than speaking about your work? Showcasing it. A digital portfolio is not only a great talking point, but also a way to differentiate yourself from potential competition. Portfolios exemplify who you are as a professional and enable you to highlight your personality. Your portfolio can include campaign mockups, freelance work, social media graphics, and even a passion project you completed for fun. Employers love to see action, and a portfolio simultaneously demonstrates professionalism and real experience. Try bringing your ideas to life with Picsart\u2019s Ad Maker.<\/a><\/span><\/p>\n

Network with alumni and professionals<\/span><\/h2>\n

Nothing shows you\u2019re a good communicator quite like networking does. Countless jobs are obtained through networking, which confirms that there’s significant value in building a network of connections. Universities often hold guest speaker events, alumni discussions, and mentorship meetings. Conversing with industry experts and school alumni can be a great way to advocate for yourself in a dynamic field, like marketing.<\/span><\/p>\n

Join on-campus marketing and communications groups<\/span><\/h2>\n

Student organizations are beneficial for more reasons than one. They allow you to obtain leadership positions, practice communicating with like-minded individuals, and open the door for career exploration. Many marketing professionals recommend gaining initial experience early on to build the knowledge and skill set needed to aid the transition into more senior roles that align with your ultimate career goals.<\/span><\/p>\n

Take initiative on a passion project<\/span><\/h2>\n

A passion project is an amazing piece for your portfolio, and can highlight your key interests. Whether it\u2019s pitching a campaign for a local coffee shop or rebranding your favorite clothing store, passion projects serve to showcase your creative skills while reflecting your drive and interest in marketing. <\/span><\/p>\n

Advocate for yourself and don’t let fear stop you<\/span><\/h2>\n

It\u2019s clich\u00e9, and you may have heard it a hundred times, but sometimes, we are our worst critics. It can be nerve-racking to send that first email, even if it’s just a short introduction about who you are and the opportunity you\u2019re looking for. At the end of the day, advocating for yourself builds both contacts and confidence. Ask to shadow someone at a local PR agency during holiday break, or show interest in interning at a local firm. All it takes is one response, one \u201cyes.\u201d The best opportunities are right in front of you.<\/span><\/p>\n

No matter where you are in your college journey, remember that progress is built through consistency. The more you explore, connect, and create, the more confidence\u00a0 and knowledge you\u2019ll build along the way. Marketing is a field that rewards curiosity and initiative, so give yourself room to experiment and grow (and now is the perfect time to do this). The work you\u2019re putting in now is laying a foundation for future opportunities.<\/span><\/p>\n

Author: Lindsey Levine<\/p>\n

 <\/p>\n

Empowering the Creator in Everyone<\/i><\/b><\/a><\/h3>\n

Picsart is the world\u2019s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via<\/span><\/i> API partnerships<\/span><\/i><\/a> and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more.<\/span><\/i> Download<\/span><\/i><\/a> the app or visit<\/span><\/i> picsart.com<\/span><\/i><\/a>.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cWhat are you doing this summer?\u201d\u00a0 \u201cDo you have an internship?\u201d\u00a0 \u201cWhat professionals are you in contact with?\u201d These are the dreaded questions no college student wants to hear, especially one looking to break into marketing or communications. Comparison is the thief of joy, and unfortunately, \u201ccomparison\u201d is practically today’s students\u2019 middle name. As the … <\/p>\n

Continue reading “5 things college students can do to kickstart a career in marketing”<\/span><\/a><\/p>\n","protected":false},"author":145,"featured_media":241002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"As a marketing or communications student, any experience is good experience. 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