{"id":25623,"date":"2021-07-22T05:45:00","date_gmt":"2021-07-22T12:45:00","guid":{"rendered":"http:\/\/picsart.com\/blog\/?p=25623"},"modified":"2025-08-19T05:00:15","modified_gmt":"2025-08-19T12:00:15","slug":"tips-designing-logo-picsart","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/tips-designing-logo-picsart\/","title":{"rendered":"How to Make a Logo: Step-by-Step & Tips"},"content":{"rendered":"

Logos are incredibly important. Think about it – how many times have you recognized a brand or product out of context purely by its logo? But when was the last time you considered your own brand’s logo design? Whether you’re creating your first logo or going through a rebrand<\/a>, we’re sharing tips and tricks on how to make a good logo.<\/p>\n

Why You Need a Good Logo Design<\/span><\/h2>\n

A good logo helps set your brand apart from another. More than simply giving a viewer an idea of what you have to offer, the right logo gives off a feeling.\u00a0<\/span><\/p>\n

What\u2019s more, as your brand\u2019s recognition increases, your logo could become synonymous with a certain product or service itself. Look no further than the Facebook \u201cF\u201d for an example of how a symbol \u2014 in this case, a simple letter \u2014 has come to signify \u201csocial media.\u201d\u00a0<\/span><\/p>\n

That\u2019s why it\u2019s important to start with a solid logo that will represent your company well, even far into the future.<\/span><\/p>\n

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Photo by Alexander Shatov on Unsplash<\/span><\/h6>\n

Head to the Drawing Board<\/span><\/h2>\n

Logos are a language, and consumers know how to speak it. This means that a <\/span>good logo should communicate what your brand does<\/span><\/a>, even if subtly. Think of a logo as a visual elevator pitch. In an instant, a viewer should be able to understand what you do and who you are. So if you run a coffee shop, include a graphic of a steaming latte. If you\u2019re designing a logo for an environmentally friendly company, take cues from the industry and go with a green logo.\u00a0\u00a0<\/span><\/p>\n

Next, think about how your logo can stand out. Take the coffee shop example. Yes, you should use something recognizable in your design like a coffee cup, but don\u2019t use just any coffee cup. Make it yours by including your company name and colors.<\/span><\/p>\n

Also, think about how to gain the consumer\u2019s trust. Ask yourself what kinds of values are important to you in the companies you support and how this is reflected in their logos.<\/span><\/p>\n

Is it the solid feel of the lettering? The simplicity of the color scheme? Or perhaps, it\u2019s a shape. The Airbnb logo is a great example. It\u2019s a warm and inviting hue of pink and features a shape that looks like the roof of a house and a heart at the same time.\u00a0<\/span><\/p>\n

Finally, when in doubt, refer to the <\/span>four commandments of logo design<\/span><\/a>.<\/span> A good logo should check the following four boxes: It should be unique, scalable, simple, and work well in monochrome if you need to print it in black and white. Sticking to these rules will ensure that your logo stands out from the crowd and looks good in a wide variety of formats \u2014 large and small, print and digital.<\/span><\/p>\n

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Different Types of Logos<\/span><\/h2>\n

While categorizing logos may sound like a complicating point, having options can actually help you to rule out what you don\u2019t want. Some of the <\/span>key categories<\/span><\/a> are:\u00a0<\/span><\/p>\n

Letter-based logos: <\/strong><\/h3>\n

The focal point of this category are the words or initials that make up a brand\u2019s name. Remember the Facebook \u201cF\u201d or the Picsart “P”? These are prime examples of this type of logo design. Take a look at the evolution of the Picsart logo for example. In 2012, our logo had a camera image with a “P” in the center, emphasizing the photo editing software from Picsart. As our product offering expanded and our brand evolved, so did our logo, with streamlined letter-based logo updates in 2018 and most recently in 2021.\u00a0<\/span><\/p>\n

Photo by billow926 on Unsplash<\/span><\/h6>\n

Symbols: <\/strong><\/h3>\n

These logos focus on shape. Just think of the Nike Swoosh, which symbolizes speed and movement. Car brands, tech apps, and airlines often use these kinds of logos.<\/span><\/p>\n

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Photo by Doruk Bayram on Unsplash<\/span><\/h6>\n

Character logos: <\/strong><\/h3>\n

This kind of design has character, literally. This logo features a person who embodies the brand. Food brands, for example, often incorporate the founder\u2019s face in the design. A good example is Newman\u2019s Own or KFC. Putting a face with a name makes a brand personable and human.<\/span><\/p>\n

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Emblem logos: <\/strong><\/h3>\n

An emblem is a kind of modern-day coat of arms. These logos are highly detailed and not always the easiest to replicate. That said, their specificity makes them very easy to recognize. Both the UNICEF and Starbucks logos are great examples.<\/span><\/p>\n

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Your Logo Design Toolbox<\/span><\/h2>\n

Color: <\/strong><\/h3>\n

A quick internet search on the meaning of colors will result in more than a billion hits on color theory, psychology, and symbolism. Yellow tends to make us feel energized while blue makes us feel calm. Start by thinking about how you want people to feel when they see your logo and do some light research on what colors give off that vibe.<\/span><\/p>\n

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Photo by Christina Rumpf on Unsplash<\/span><\/h6>\n

Font: <\/strong><\/h3>\n

Never underestimate the <\/span>power of a good font<\/span><\/a>, especially if your logo is going to be mostly comprised of letters. Serif fonts (those with small lines at the edges of the letters) denote history, tradition, or luxury, while sans serif fonts (those without small lines at the letter edge) are modern and chic. <\/span><\/p>\n

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Shapes:<\/strong><\/h3>\n

A shape can speak a thousand words, and it might just need to if it\u2019s the central or only element in your logo. Recall the Nike Swoosh or the Airbnb \u201cheart.\u201d These two examples are metaphorical representations of a brand, but you can go literal, too. Just look at Apple: they used a shape that stands in perfectly for the brand\u2019s name.<\/span><\/p>\n

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Photo by Laurenz Heymann on Unsplash<\/span><\/h6>\n

How to Make a Custom Logo Design<\/span><\/h2>\n