{"id":264821,"date":"2026-09-09T02:28:31","date_gmt":"2026-09-09T09:28:31","guid":{"rendered":"https:\/\/picsart.com\/blog\/?p=264821"},"modified":"2026-09-09T02:38:51","modified_gmt":"2026-09-09T09:38:51","slug":"lusine-yeghiazaryan-joins-picsart-as-cfo","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/","title":{"rendered":"Lusine Yeghiazaryan joins Picsart as CFO"},"content":{"rendered":"

We\u2019re very happy to welcome Lusine Yeghiazaryan to Picsart as our new Chief Financial Officer.<\/span><\/p>\n

Lusine joins at a particularly exciting point in Picsart\u2019s story. Creation is changing quickly as AI makes entirely new formats and workflows possible, and video is becoming an increasingly important part of how people communicate, build audiences, and grow businesses. Picsart is evolving with that shift, building on more than 14 years in creative technology to become a video-first, AI-powered production ecosystem.<\/span><\/p>\n

There\u2019s already real momentum behind that direction. Picsart users have created more than 1.1 billion AI videos and images since launch, and year-to-date AI usage has grown 270% year over year. At the same time, the platform is expanding into new ways of creating and working, from video-first tools and Creative AI Agents to CLI and MCP integrations and AI Playground on desktop.<\/span><\/p>\n

Building at that pace requires making deliberate choices about where to invest, where the biggest opportunities lie, and how to turn innovation into durable growth. That\u2019s where Lusine\u2019s experience will be especially valuable.<\/span><\/p>\n

She has spent her career helping technology businesses navigate growth and change. As CFO of SADA Systems, Lusine helped expand the business into new services and AI revenue streams, managed its global partnership with Google Cloud, and ultimately led its strategic sale to Insight Enterprises. Before SADA, she held management roles across companies including Diebold Nixdorf, Deloitte, and GoPro.<\/span><\/p>\n

At Picsart, Lusine will lead global financial strategy as the company continues investing in AI and video, with a particular focus on sustainable growth, monetization, and allocating resources to the areas with the greatest long-term potential.<\/span><\/p>\n

What stood out to us about Lusine wasn\u2019t only the breadth of that experience. She understands how to balance ambition with discipline – something that matters enormously at a moment when both Picsart and the creative technology market are moving so quickly.<\/span><\/p>\n

As Hovhannes Avoyan, Founder and CEO of Picsart, puts it: \u201cLusine joins Picsart at an inflection point for both our company and the broader creative technology market. As AI and video transform how people create and communicate, we are focused on scaling the opportunities with the greatest potential to drive long-term growth and value. Lusine\u2019s experience building and guiding high-growth technology businesses will be instrumental as we execute on that ambition.\u201d<\/span><\/p>\n

For Lusine, the opportunity is just as much about what comes next: bringing together Picsart\u2019s global scale, its relationship with creators, and the possibilities opening up across AI and video.<\/span><\/p>\n

There\u2019s plenty to build from here, and we\u2019re delighted to have Lusine helping shape that next chapter.<\/span><\/p>\n

Welcome to Picsart, Lusine.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re very happy to welcome Lusine Yeghiazaryan to Picsart as our new Chief Financial Officer. Lusine joins at a particularly exciting point in Picsart\u2019s story. Creation is changing quickly as AI makes entirely new formats and workflows possible, and video is becoming an increasingly important part of how people communicate, build audiences, and grow businesses. … <\/p>\n

Continue reading “Lusine Yeghiazaryan joins Picsart as CFO”<\/span><\/a><\/p>\n","protected":false},"author":142,"featured_media":264844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"prompt_box_show":false,"prompt_box_placeholder":"","prompt_box_deeplink":"","prompt_box_submit_label":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-264821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry"],"acf":{"footer_banner_name":"Try out the latest AI models","footer_banner_link_":"\/ai-playground","footer_banner_button_text_":"Open AI Playground","faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","prompt_box_show":false,"prompt_box_placeholder":"","prompt_box_deeplink":"https:\/\/picsart.com\/create\/editor?category=miniapps&app=com.picsart.aura","prompt_box_submit_label":"Create","try_prompt_show":false,"try_prompt_title":"Try this prompt","try_prompt_text":"","try_prompt_deeplink":"","tips_show":false,"tips_title":"Tips for best results","tips_items":null,"cta_banner_show":false,"cta_banner_title":"Need more space?","cta_banner_subtitle":"Extend any image in any direction with AI.","cta_banner_button_label":"Expand image","cta_banner_button_url":"","related_tools_title":"Related tools","related_tools_items":null,"post_level":""},"yoast_head":"\nLusine Yeghiazaryan joins Picsart as CFO - Picsart Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lusine Yeghiazaryan joins Picsart as CFO - Picsart Blog\" \/>\n<meta property=\"og:description\" content=\"We\u2019re very happy to welcome Lusine Yeghiazaryan to Picsart as our new Chief Financial Officer. Lusine joins at a particularly exciting point in Picsart\u2019s story. Creation is changing quickly as AI makes entirely new formats and workflows possible, and video is becoming an increasingly important part of how people communicate, build audiences, and grow businesses. … Continue reading "Lusine Yeghiazaryan joins Picsart as CFO"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/\" \/>\n<meta property=\"og:site_name\" content=\"Picsart Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/picsart\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T09:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-09T09:38:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdnblog.picsart.com\/2026\/09\/image-1024x687.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"687\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Irma Gasparyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PicsArtStudio\" \/>\n<meta name=\"twitter:site\" content=\"@PicsArtStudio\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irma Gasparyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lusine Yeghiazaryan joins Picsart as CFO - Picsart Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/","og_locale":"en_US","og_type":"article","og_title":"Lusine Yeghiazaryan joins Picsart as CFO - Picsart Blog","og_description":"We\u2019re very happy to welcome Lusine Yeghiazaryan to Picsart as our new Chief Financial Officer. Lusine joins at a particularly exciting point in Picsart\u2019s story. Creation is changing quickly as AI makes entirely new formats and workflows possible, and video is becoming an increasingly important part of how people communicate, build audiences, and grow businesses. … Continue reading \"Lusine Yeghiazaryan joins Picsart as CFO\"","og_url":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/","og_site_name":"Picsart Blog","article_publisher":"https:\/\/www.facebook.com\/picsart","article_published_time":"2026-09-09T09:28:31+00:00","article_modified_time":"2026-09-09T09:38:51+00:00","og_image":[{"width":1024,"height":687,"url":"https:\/\/cdnblog.picsart.com\/2026\/09\/image-1024x687.png","type":"image\/png"}],"author":"Irma Gasparyan","twitter_card":"summary_large_image","twitter_creator":"@PicsArtStudio","twitter_site":"@PicsArtStudio","twitter_misc":{"Written by":"Irma Gasparyan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#article","isPartOf":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/"},"author":{"name":"Irma Gasparyan","@id":"https:\/\/picsart.com\/blog\/ko\/#\/schema\/person\/911d852d815be54fc84fc4892388bc07"},"headline":"Lusine Yeghiazaryan joins Picsart as CFO","datePublished":"2026-09-09T09:28:31+00:00","dateModified":"2026-09-09T09:38:51+00:00","mainEntityOfPage":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/"},"wordCount":445,"publisher":{"@id":"https:\/\/picsart.com\/blog\/ko\/#organization"},"image":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.picsart.com\/2026\/09\/image.png","articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/","url":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/","name":"Lusine Yeghiazaryan joins Picsart as CFO - Picsart Blog","isPartOf":{"@id":"https:\/\/picsart.com\/blog\/ko\/#website"},"primaryImageOfPage":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#primaryimage"},"image":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#primaryimage"},"thumbnailUrl":"https:\/\/cdnblog.picsart.com\/2026\/09\/image.png","datePublished":"2026-09-09T09:28:31+00:00","dateModified":"2026-09-09T09:38:51+00:00","breadcrumb":{"@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#primaryimage","url":"https:\/\/cdnblog.picsart.com\/2026\/09\/image.png","contentUrl":"https:\/\/cdnblog.picsart.com\/2026\/09\/image.png","width":2528,"height":1696},{"@type":"BreadcrumbList","@id":"https:\/\/picsart.com\/blog\/lusine-yeghiazaryan-joins-picsart-as-cfo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/picsart.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Lusine Yeghiazaryan joins Picsart as CFO"}]},{"@type":"WebSite","@id":"https:\/\/picsart.com\/blog\/ko\/#website","url":"https:\/\/picsart.com\/blog\/ko\/","name":"Picsart Blog","description":"Keep up with the latest news in photo editing, digital photography, and art trends.","publisher":{"@id":"https:\/\/picsart.com\/blog\/ko\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/picsart.com\/blog\/ko\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/picsart.com\/blog\/ko\/#organization","name":"PicsArt Inc.","url":"https:\/\/picsart.com\/blog\/ko\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/picsart.com\/blog\/ko\/#\/schema\/logo\/image\/","url":"https:\/\/cdnblog.picsart.com\/2016\/02\/PicsArt-logo.png","contentUrl":"https:\/\/cdnblog.picsart.com\/2016\/02\/PicsArt-logo.png","width":195,"height":43,"caption":"PicsArt Inc."},"image":{"@id":"https:\/\/picsart.com\/blog\/ko\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/picsart","https:\/\/x.com\/PicsArtStudio","https:\/\/www.instagram.com\/picsart","https:\/\/www.linkedin.com\/company\/picsart-photo-studio","https:\/\/www.pinterest.com\/picsart"]},{"@type":"Person","@id":"https:\/\/picsart.com\/blog\/ko\/#\/schema\/person\/911d852d815be54fc84fc4892388bc07","name":"Irma Gasparyan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/picsart.com\/blog\/ko\/#\/schema\/person\/image\/","url":"https:\/\/cdnblog.picsart.com\/2026\/08\/ABA071D3-2FE7-4643-B531-7DE87D70FC31-1-150x150.png","contentUrl":"https:\/\/cdnblog.picsart.com\/2026\/08\/ABA071D3-2FE7-4643-B531-7DE87D70FC31-1-150x150.png","caption":"Irma Gasparyan"}}]}},"featured_image":{"url":"https:\/\/cdnblog.picsart.com\/2026\/09\/image.png","dimensions":[]},"_links":{"self":[{"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/posts\/264821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/users\/142"}],"replies":[{"embeddable":true,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/comments?post=264821"}],"version-history":[{"count":1,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/posts\/264821\/revisions"}],"predecessor-version":[{"id":264843,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/posts\/264821\/revisions\/264843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/media\/264844"}],"wp:attachment":[{"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/media?parent=264821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/categories?post=264821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picsart.com\/blog\/wp-json\/wp\/v2\/tags?post=264821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}