{"id":34499,"date":"2018-07-19T10:14:07","date_gmt":"2018-07-19T17:14:07","guid":{"rendered":"http:\/\/picsart.com\/blog\/?p=34499"},"modified":"2020-08-19T07:10:09","modified_gmt":"2020-08-19T14:10:09","slug":"live-best-life-social-media-influencer-interview-karen-yeung","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/live-best-life-social-media-influencer-interview-karen-yeung\/","title":{"rendered":"I Am Kareno: An Exclusive Interview With YouTube Star Karen Yeung"},"content":{"rendered":"
We all know the type: hundreds of thousands of followers, on-point lifestyle quotes and always dressed to impress. Social media Influencer is a coveted role that has recently emerged as a path to self-employment and life-fulfillment. But how do you become a social media star in today’s vast online world, and what does that day-to-day life actually look like?<\/div>\n
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We sat down with Karen Yeung, also known as I Am Kareno, to talk about her life, career and collaboration with Markus Klinko<\/a> leading up to his fabulous new “Dangerously in Love” Exhibition.<\/div>\n
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1. How did you start your journey to becoming one of the biggest social media influencers?<\/strong><\/div>\n
I\u2019ve always been a fan of\u00a0video and YouTube, and decided one day to try making a video for myself! It took over 3 hours to shoot by myself and another 12 hours to edit\u2026but I loved everyone moment of it. I shot that first video in my backyard in the San Francisco Bay Area\u2026fast forward 5 years and now it\u2019s my full-time career!<\/em><\/div>\n
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2. You are on many different platforms can you tell us what is important for each of them?<\/strong><\/div>\n
\u00a0YouTube: It\u2019s important to show your authentic self. The audience on YouTube can sniff out someone that\u2019s BS or doing something for e-fame.\u00a0<\/em><\/div>\n
Instagram: Push the boundaries of what can be done visually. Instagram has accelerated how much we consume information, so trends come and go much faster. In order to stand out, you need to be different than the pack.<\/em><\/div>\n

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3. You recently did a shoot with Markus Klinko, and PicsArt users will remix the picture. What was that experience like?<\/strong><\/div>\n
\u00a0It was amazing! Markus is so fun to be around and to shoot with. His energy is contagious, and he always has creative ideas on set.\u00a0<\/em><\/div>\n

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4. Can you tell us more about other Influencers you admire?<\/strong><\/div>\n
\u00a0I admire Yoon Ambush and Aleali May – two strong female voices in\u00a0streetwear fashion culture today. I love what they\u2019re both doing and hope to work with them one day.<\/em><\/div>\n

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5. What does a typical day look like for you?<\/strong><\/div>\n
\u00a0Shooting either fashion look-books or makeup tutorials for my YT channel, working on my clothing line UMO, or catching up with my pups at home.\u00a0<\/em><\/div>\n

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6. What advice do you have for our users on PicsArt who want to become Influencers?\u00a0<\/strong><\/div>\n
Love the process. You need to be able to sit with a piece of content for over 12 hours, making it perfect in every which way in order to stand out. In a sea of easily reproduced trends, your hard work will stand out.\u00a0<\/em><\/div>\n

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7. Is your job like a dream coming true, or does it feel like work and are you happy to sometimes put away the phone or laptop?\u00a0<\/strong><\/div>\n
\u00a0It\u2019s definitely a dream come true! There isn\u2019t one moment that I\u2019d rather be doing something else.\u00a0<\/em><\/div>\n

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8. For those who don’t know you, how would you describe yourself?\u00a0<\/strong><\/div>\n
\u00a0Quirky, comedic, weird, spunky and colorful. I describe myself as a professional weirdo \ud83d\ude42<\/em><\/div>\n