{"id":38436,"date":"2021-07-23T08:31:10","date_gmt":"2021-07-23T15:31:10","guid":{"rendered":"http:\/\/picsart.com\/blog\/?p=38436"},"modified":"2023-11-27T23:22:33","modified_gmt":"2023-11-28T07:22:33","slug":"5-video-editing-tips-to-set-your-instagram-reels-apart","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/5-video-editing-tips-to-set-your-instagram-reels-apart\/","title":{"rendered":"5 Video Editing Tips to Edit Like a Pro"},"content":{"rendered":"

Welcome to the new school of video editing. Cropping, splicing, and syncing might seem like formidable tasks, especially for someone who\u2019s just starting out. Truth be told, the bespoke tools of recent years have made it easier for you to create compelling content in a series of clicks.\u00a0<\/span><\/p>\n

Whether you\u2019re editing a clip for <\/span>TikTok<\/span><\/a> or putting together an artful short film, simple tools can make for professional-looking results.\u00a0\u00a0\u00a0<\/span><\/b><\/p>\n

    \n
  1. \n

    Make a Plan<\/b><\/h3>\n<\/li>\n<\/ol>\n

    Go into your project with a clear idea of what you want to achieve. Doing so will allow you to get creative instead of getting stressed. <\/span>
    \n<\/span>
    \n<\/span>Even the most basic video editing applications have enough tools to make you feel overwhelmed, so try not to get distracted by features you don\u2019t need and stick to your plan. <\/span>
    \n<\/span>
    \n<\/span>If you\u2019re making a video for social media, opt for basic drop-and-drag tools so that it doesn\u2019t take hours (or all your patience) to make a 15-second clip. This said, if you are working on a film and need a more-advanced range of tools, by all means, use professional software.\u00a0<\/span><\/p>\n

    Time and difficulty level are key factors in deciding how you\u2019ll make your video. Before you start, ask yourself how much time you want to invest in your video. <\/span>
    \n<\/span>
    \n<\/span>If it\u2019s a clip for Instagram and the idea is to share content quickly, you might be better off using the in-app filters, stickers, and music options. If you\u2019re making an advertisement for your company, you\u2019ll want to invest more time and use an <\/span>    app like ours<\/span><\/a> to splice clips, add sound, and create smooth transitions. <\/span>
    \n<\/span>
    \n<\/span>The project below is an Instagram advertisement for a fashion company. In the screenshot are some of our time-saving tools designed to make your video look and sound good. In the left-hand menu, you can choose from ready-made templates, drop-and-drag text boxes, and free music options. On the right-hand side of the screen, you can see where different clips have been dragged into the app and spliced together by the program. There, you can select \u201cAdd Transition\u201d to tweak the jumps between clips.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    Output is another key factor in deciding where and how to start your project. Whatever software you use, ensure that you\u2019ll be able to export your video in the file type, size, and format you need. In the example above, we save time and energy by using the <\/span>Picsart desktop app<\/span><\/a>, which comes with pre-sized video \u201ccanvases\u201d and export options that are ready for social media. If you\u2019re on Picsart mobile, you can even design and download videos right to your phone for easy posting.\u00a0<\/span><\/p>\n

    \nhttps:\/\/cdnblog.picsart.com\/2020\/08\/Untitled_c9d05f11-32fa-4ba1-abf6-0fa931d57b75.mp4<\/a><\/video><\/div>\n

     <\/p>\n

    2. Set the Tone<\/b><\/h3>\n

    Decide on the mood of your video before you even start filming. Think of directors you like and what it is about their work that appeals to you. Are you into the high-contrast black-and-white of Fellini or the dreamy long shots of Chlo\u00e9 Zhao?\u00a0<\/span><\/p>\n

    If you\u2019re making social media content, which influencers and creators inspire you? Try to define what color schemes, music, and other stylistic elements set them apart. Perhaps it\u2019s a \u201890s vibe or a vintage feel. Whatever the style, be sure to put your own spin on it.\u00a0<\/span><\/p>\n

    Some visual effects can be done while filming, but editing is the perfect time to really bring them out. Stylize your video with filters and music, staying within the tone of the piece. Select upbeat audio like pop and house music for light content and elegant jazz or classical tracks for more serious pieces. Limit distracting special effects in reserved videos, but take advantage of kitschy add-ins for comedic ones. Silly or ironic stickers work well in funny or edgy videos. We recommend using the <\/span>Picsart web application<\/span><\/a> for more complex videos like the one below and the mobile app for playful social media content, as it\u2019s easy to add text, stickers, and fun special effects.\u00a0<\/span><\/p>\n

    https:\/\/cdnblog.picsart.com\/2020\/08\/Untitled_3603edd4-ecaf-4e4f-89d8-b86324b60a14.mp4<\/a><\/video><\/div>\n

     <\/p>\n

    3. Tell a Story\u00a0<\/b><\/h3>\n

    Whether a TikTok clip or a full-length film, the most engaging content tells a story. <\/span>
    \n<\/span>
    \n<\/span>First,\u00a0 think about your narrative, however brief. If you\u2019re reviewing a beauty product, be sure to list pros, cons, and key information like uses, application, and ingredients. If you\u2019re advertising your boxing gym, for example, give the viewer an idea of what kind of activities you have on-site and a peek into the intensity and feel of the space. <\/span>
    \n<\/span>
    \n<\/span>Whatever the content, a good narrative delivers essential information in the right tone. With video, viewers receive a lot of the narrative via action and dialogue, so plan a script, including specific angles, shots, and cuts.<\/span><\/p>\n

    Good editing takes all that narrative information and reframes it, perfecting your message. Cut and splice video clips together to fit your best content into the time bounds of your video. Also Consider enhancing your storytelling by incorporating text to speech voices<\/a> during the editing process. This feature can provide a dynamic and engaging vocal element to complement your visual narrative, ensuring a captivating and informative experience for your audience.<\/span>
    \n<\/span>
    \n<\/span>Take the example below: in each clip we see a different athlete working out with different equipment, and the text flashing across the screen gives us essential logistical information. In fewer than 30 seconds, we get an idea of what this gym is all about. Imagine if the creator had focused on just one athlete, shot, or scene for the full 30 seconds. The result would have been a less dynamic video that tells an incomplete story.\u00a0<\/span><\/p>\n

    https:\/\/cdnblog.picsart.com\/2020\/08\/Boxing_f48c6908-28f2-4d0f-8fa9-c1798955ff80.mp4<\/a><\/video><\/div>\n

     <\/p>\n

    4. Keep them Hooked\u00a0<\/b><\/h3>\n

    On social media, 15 minutes of fame is more like 15 seconds. In our busy lives, we even scroll quickly through the content of people we love, whose videos we genuinely care about. On apps like TikTok, where we\u2019re bombarded with strangers\u2019 content, our attention spans are probably even shorter.\u00a0<\/span><\/p>\n

    Your story and style will get people engaged, but how do you keep them hooked? Try creating a consistent brand for your content, using similar color schemes, fonts, and musical choices across all your videos. Your content should be immediately recognizable as yours, so make your mark early on and carry it through all of your videos. Using a tool like Picsart makes this more feasible because you can save your favorite fonts and images and consistently find the same music tracks.<\/span><\/p>\n

    https:\/\/cdnblog.picsart.com\/2020\/08\/Travle_223a2ed1-0627-4718-89ba-8ddd42db3dd4.mp4<\/a><\/video><\/div>\n
    https:\/\/cdnblog.picsart.com\/2020\/08\/Travel-2_b1768bed-0425-484f-a452-95f2e4e73021.mp4<\/a><\/video><\/div>\n

     <\/p>\n

    5. Save Your Work<\/b><\/h3>\n

    Video-making is more involved than other types of work like filtering a photo or adding text to a story, so be sure to save your project often and correctly. It\u2019s as easy as the \u201c3-2-1\u201d rule. This <\/span>rule<\/span><\/a> suggests having three copies of your work at all times, with two backups and one copy off-site. However, when making TikTok videos and short clips, we don\u2019t need a couple of external hard drives; so, in practical application, using the \u201c3-2-1\u201d rule might look like saving your project on Picsart, downloading your finished video to your computer, and having another copy of your video on your cell phone.\u00a0<\/span><\/p>\n

    Perhaps the most important file to keep is that of the project itself so that you can go back and edit quickly. If you\u2019re aiming for a shared feeling across all your content, you can easily duplicate your saved project, and this keeps you from having to start from scratch every time you make a new video. Simply switch out the background music, text, or stickers, but keep your fonts, filters, and transition effects the same.\u00a0<\/span><\/p>\n

    Create at the Speed of Culture<\/a><\/i><\/strong><\/h3>\n

    Picsart is a full ecosystem of free-to-use content, powerful tools, and creator inspiration. With a billion downloads and more than 150 million monthly active creators, Picsart isn\u2019t just the world\u2019s largest creative platform; we\u2019re also the fastest growing.\u00a0Picsart has collaborated with major artists and brands like BLACKPINK, the Jonas Brothers, Lizzo, Sanrio: Hello Kitty, I am a Voter,\u00a0Bebe Rexha,\u00a0Maroon 5, One Direction, Warner Bros. Entertainment, iHeartMedia, Cond\u00e9 Nast, and more.\u00a0<\/i>Download the app or start editing on web<\/a><\/i>\u00a0today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity and\u00a0<\/i>upgrade to Gold<\/a><\/i>\u00a0for premium perks!<\/i>\u00a0<\/span><\/strong><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Buckle up and hold on tight! Instagram just released its newest feature, Instagram Reels, and it\u2019s about to be a wild (and ~really~ fun!) ride. ? ?\u00a0 If you\u2019re familiar with TikTok, then Instagram Reels will be second nature to you ?\u200d\u2642\ufe0f.<\/p>\n

    Reels are 15-second video clips that can be shared to your Instagram feed. They also populate into the Explore page to increase your video discoverability. ? Like TikTok, you\u2019ll have the option to select from a music library or upload your own original sound. Instagram Reels are also a great way to connect with your Instagram followers, hop on trends, and show a lighter, less polished side of you and your brand. ?<\/p>\n","protected":false},"author":98,"featured_media":38452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"5 Video Editing Tips to Edit Like a Pro","_yoast_wpseo_metadesc":"These 5 video editing tips will boost your creativity and help you edit videos like a pro. 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