{"id":64461,"date":"2021-09-16T04:15:08","date_gmt":"2021-09-16T11:15:08","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=64461"},"modified":"2022-10-07T11:26:18","modified_gmt":"2022-10-07T18:26:18","slug":"new-pinterest-idea-pins-templates","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/new-pinterest-idea-pins-templates\/","title":{"rendered":"How to Make a Pinterest Pin and Best Tips on How to Go Viral + New Idea Pin Templates"},"content":{"rendered":"

Once you make great content, you need to share it with the world. That\u2019s why Picsart and Pinterest have partnered again on a new and exciting content package for our creators: Idea Pin Templates.
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Earlier this year, we announced a new shareflow, making it easier than ever before to <\/span>create custom Pins in Picsart<\/span><\/a> and easily share them on Pinterest. Now that you\u2019re making and sharing more Pin content, we asked ourselves, what else can we do to further empower business owners who need to promote themselves online?\u00a0<\/span><\/p>\n

Beyond <\/span>creating the perfect Pinterest image<\/span><\/a>, we realized there\u2019s so much more that can be done with Idea Pins. And thus the concept of Pinterest Idea Pin Templates was born.<\/span><\/p>\n

Benefits of Using Pinterest Pins<\/span><\/h2>\n

If you have a small business, you should definitely consider creating a business account on Pinterest. Not only is Pinterest one of the top social media platforms out there, but it also has one of the most diverse demographics of them all, which is the ideal scenario if you are hoping to build a budding customer base. Read on for more reasons why you should be using Pinterest Pins to boost your business.<\/p>\n

Pins Drive Traffic to Your Blog or Website<\/h4>\n

If your goal is to attract new visitors to a landing page, Pinterest is the way to go. More than any other social media platform, Pinterest provides a direct link to your content and engages more users with its eye-catching visual-first display. If you are consistently creating engaging content targeted to your audience, they will be more likely to save and share your Pins which will increase traffic to your blog exponentially.<\/p>\n

Pins Boost Brand Awareness<\/h4>\n

All it takes is a well-thought-out creative design. Because Pinterest provides a visual experience, it gives you the ability to get creative with your branding<\/a> to reach different types of audiences in one place. Since users frequently share and reshare visually appealing Pinterest Pins<\/a>, it’s likely that a well-designed image will capture a ripple effect of attention for your brand.<\/p>\n

Pins Increase Conversions<\/h4>\n

Most Pinterest users come to the site or app for two reasons: to find inspiration or to find a product. Luckily, as a business, you can provide both. Think of Pinterest as a massive visual search engine for beautiful, aspirational, and educational digital content. Because each user’s Pinterest feed is unique to their search history and preferences, once you get on their radar, fans and potential customers will keep seeing your content and be more likely to convert from clicks to purchases.<\/p>\n

Pins Make You Aware of Your Audience’s Preferences<\/h4>\n

You can see what your target audience is pinning and sharing from your account \u2013 and in general, which gives small businesses a leg up on consumer insights. Use this to your advantage by tapping into the customer data that’s right at your fingertips.<\/p>\n

How to Make a Pinterest Image Go Viral<\/span><\/h2>\n

Every creator and business hopes their content will be so engaging that it will become an instant web phenomenon. While that’s tough to achieve, the wide reach, frequency of use, and easy sharing tools on Pinterest can help take your Pins quite far. Here’s how to make sure your Pins are seen by the most people.<\/p>\n

Create Evergreen Content<\/h4>\n

In many cases, capitalizing on a recent social trend (like the TikTok baked feta pasta recipe that circulated the internet for weeks) can be a boon to your business’ digital presence. People will be clicking for days to learn how to make the simple dish that seems too easy to be true. But beyond short-lived trends, consider creating Pinterest content that will resonate for years to come. Most evergreen content focuses on a topic that never goes out of style. This type of content usually comes in the form of a list or a how-to guide for everyday needs, like logo design<\/a>. For example, an article that explains how to change the background in a photo<\/a> will be searchable by a wide variety of people for years to come. Do your research to discover topics related to your brand that people are searching for, then create Pins to promote it.<\/p>\n

Make It an Infographic<\/h4>\n

People love facts. They especially love them when the facts are packaged in a beautifully designed and easily digestible format. Infographics<\/a> present a lot of information in a limited space, making them extremely engaging and, most importantly, shareable.<\/p>\n

Include a Call to Action<\/h4>\n

Even though Pinterest Pins are mostly visual and rely on graphics to tell a story, text is also vital in this environment. Including a call to action, for example, “Click to learn more” or “Pin it for later” is an effective way to engage your audience. Check out these Pin templates<\/a> if you’re trying to figure out how or where to best include a call to action.<\/p>\n

How to Post a Pinterest Pin<\/span><\/h2>\n

Once you’ve created your pinnable content, it’s time to upload your work of art and get it seen by millions of users. Follow the step-by-step instructions below on how to post a Pin to your Pinterest profile.<\/p>\n

1) Click to Add a Pinterest Pin<\/h4>\n

To create a new Pinterest Pin while logged in to Pinterest, click on your profile picture icon at the top right of the page to navigate to your profile page. Click on the + at the top of your Pinterest profile page. From there, you will have the option to either create a new Pinterest Pin or create a new Pinterest board.<\/p>\n

2) Select a Photo<\/h4>\n

Select a photo from your device by dragging and dropping it from your image folder or clicking on the photo upload space to open your image folder.<\/p>\n

3) Enter a Destination Link<\/h4>\n

After uploading your photo to Pinterest, enter a link to guide users to your chosen destination. That destination can be a blog or a corresponding website where more information about the photo can be found.<\/p>\n

You can also enter a destination link without selecting a photo. Once you enter your link, Pinterest will search the page for potential images to use. Simply select the one you would like to use for your post.<\/p>\n

4) Add Your New Pin Title<\/h4>\n

Like any clickable content, a good headline can not only be descriptive but also entice readers interested in content like yours. Add a title that encourages the reader to click on your Pin. It can be the title of your blog post or something a bit more playful or engaging. Try something like “10 Easy Weeknight Recipes” or “5 Tips for Headshots.”<\/p>\n

5) Create a Pin Description<\/h4>\n

Add a Pin description that will appear under your Pin title. Make sure to optimize your description by sticking to Pinterest’s character limit of staying under 500 characters. It’s also important to note that Pinterest cuts off description previews at around 150 characters, so make every word count.<\/p>\n

6) Add Image Alt Text<\/h4>\n

Both personal and business Pinterest accounts can add alternative text to their Pins to help users with visual impairments understand what is being displayed in the images. As of now, personal Pinterest account users can only add image alt text to static images, but users with business accounts can add image alt text to both static images and videos.<\/p>\n

7) Choose a Pinterest Board<\/h4>\n

Which one of your Pinterest boards does your new Pin fit best in? As a frequent user, you might have multiple boards that categorize your content with related images. Select the most appropriate board from the drop-down menu at the top of the new Pin upload page.<\/p>\n

8) Save Your New Pin<\/h4>\n

Click on the red Save<\/i> button next to the board you selected to publish your Pin.<\/p>\n

How to Create a Pinterest Image<\/span><\/h2>\n