{"id":65225,"date":"2021-09-21T09:41:49","date_gmt":"2021-09-21T16:41:49","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=65225"},"modified":"2021-09-21T10:16:14","modified_gmt":"2021-09-21T17:16:14","slug":"website-color-schemes","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/website-color-schemes\/","title":{"rendered":"Website Color Schemes: 15 Examples & How to Choose the Best One"},"content":{"rendered":"

Humans are very visually oriented. We often can\u2019t help \u201cjudging a book by its cover\u201d and drawing conclusions about people, places, and things based entirely on their appearances. Because of this, people will make assumptions about your brand, whether consciously or subconsciously, based on the colors and design of your website.\u00a0<\/span><\/p>\n

Think about your favorite brands \u2014 what colors do they conjure up in your mind\u2019s eye? Now, if you go to any of those brands\u2019 websites, you\u2019ll likely see those colors prominently featured. Your website design is your chance to decide which colors people picture when they think of <\/span>your<\/span><\/i> brand.\u00a0<\/span><\/p>\n

In this post, we\u2019ll go into why you should care about <\/span>website color schemes<\/span>, what they can say about you and your brand, and how to pick the right color palette for your website.<\/span><\/p>\n

What Is a Website Color Scheme?<\/span><\/h2>\n

Website color schemes<\/span> are a collection of all the colors you use on your brand\u2019s website. This includes every design element \u2014 such as the text, backgrounds, images, shapes \u2014 no matter how big or small. If it\u2019s on your webpage, it\u2019s part of your <\/span>website color scheme<\/span>.\u00a0<\/span><\/p>\n

However, a color scheme is more than just a list of colors used on a webpage. It\u2019s also the different weights that you assign to each color. For example, if you\u2019re using bright red on your website, you\u2019ll need to decide how big of a presence you want that shade of red to have in the overall look of your website.<\/span><\/p>\n

For your <\/span>website color scheme<\/span>, you\u2019ll choose one color to be your dominant color. This is the hue that will have the most weight on your webpage. Then you\u2019ll pick one or two secondary colors to complement the dominant color. Lastly, you\u2019ll select one or two accent colors. You\u2019ll use these the least, so they\u2019ll make the most impact.<\/span><\/p>\n

Pro tip: <\/b>The colors in all <\/span>website color schemes<\/span> should include the colors used in the<\/span>\u00a0logo design<\/span><\/a>. Both your website and your logo are representations of your brand, and using a consistent color palette can help increase brand awareness and recognition.<\/span><\/p>\n

Things to Consider When Choosing a Website Color Scheme\u00a0<\/span><\/h2>\n

Setting up a website for your business or personal brand is an exciting step. Not only are you committing to yourself and investing in your future success, but you\u2019re also making a statement by creating a public space for your brand. Once your website is up, it will be the place where people go to learn more about your business, form an opinion about your brand, and decide if they want to spend money on your products or services.\u00a0<\/span><\/p>\n

A little research in color theory and color psychology can go a long way in helping you choose the right color palette for your website. Yes, you want to get your site up and running as soon as possible, but there are a few things you should consider before you hit <\/span>Publish<\/span><\/i>:<\/span><\/p>\n