{"id":68118,"date":"2021-10-04T09:02:01","date_gmt":"2021-10-04T16:02:01","guid":{"rendered":"https:\/\/blog.picsart.tools\/?p=68118"},"modified":"2022-05-09T08:12:24","modified_gmt":"2022-05-09T15:12:24","slug":"social-media-advertising","status":"publish","type":"post","link":"https:\/\/picsart.com\/blog\/social-media-advertising\/","title":{"rendered":"The 4 Best Social Media Advertising Platforms and How to Use Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media advertising<\/span><span style=\"font-weight: 400;\"> is the key to success for small businesses these days. As more and more consumers turn to the internet for all of their shopping and information needs, it is important to make sure you are reaching the right audience and that you are getting the best bang for your buck on your <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">. After all, organic reach on social media is becoming harder and harder to achieve as the platforms shift to more of a pay-to-play model for businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learning<\/span><a href=\"https:\/\/picsart.com\/blog\/ebook\/social-media-for-small-business\"><span style=\"font-weight: 400;\"> how to advertise on social media<\/span><\/a><span style=\"font-weight: 400;\"> might seem overwhelming at first, but once you understand the different<\/span><span style=\"font-weight: 400;\"> types of<\/span> <span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> and the <\/span><span style=\"font-weight: 400;\">best<\/span> <span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> tips and tricks, you\u2019ll be connecting with new customers in no time!\u00a0<\/span><\/p>\n<h2><span id=\"Benefits_of_Social_Media_Advertising\">Benefits of Social Media Advertising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media advertising<\/span><span style=\"font-weight: 400;\"> uses the information users provide to the platform to help you target the best audiences for your brand or business. Once you put in the characteristics and information for your ideal customer, the platforms will show your <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> to users based on interactions they have on that platform. Targeting the correct audience can bring in huge benefits for you and your brand goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media advertising<\/span><span style=\"font-weight: 400;\"> can drive leads, conversions and sales. It can also help increase brand awareness. Even if you aren\u2019t setting your ads up with the goals of growing your online audiences, you\u2019ll see that your follower count and profile impressions will increase with the success of your ads.<\/span><\/p>\n<h2><span id=\"Types_of_Social_Media_Advertising\">Types of Social Media Advertising\u00a0<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Instagram Advertising<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook might have an impressive number of users, but these days, Instagram is becoming the champion of <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\">. Instagram has 500 million active monthly users and one of the highest engagement rates out of any social media platform. Just as it is organically driven by visuals, the same goes for Instagram ads. Photos and videos dominate the platform and make for engaging <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68136\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/instagram-780x520.jpeg\" alt=\"Instagram ad\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/instagram-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/instagram-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/instagram-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/instagram-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/instagram.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Instagram ads are most successful when your goals are aimed at brand awareness, consideration and conversions. Seeing that most Instagram users are Gen Z or Millenials, it is important to cater your content to those audiences. Of course, if those demographics aren\u2019t part of your target audiences, you may want to rethink using your budget on Instagram. Much like Facebook (they do own Instagram, after all!) you can create photo ads, video ads, carousel ads, or collection ads. <\/span><\/p>\n<p><strong>Here are the pros of using Instagram for social media advertising:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlike on organic posts, paid posts on Instagram allow you to include a link with your post. This is great for when you are trying to drive traffic to your website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since Instagram is under the Facebook umbrella for audience targeting, you\u2019ll have a very detailed and wide variety of information to work with when building your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram also has a variety of unique, more in depth ad forms that result in high conversion rates. There are advertising features available on their most popular content forms and their newest like Reels, IGTV and guides.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>With pros come cons. Here are the cons of advertising on Instagram:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There isn\u2019t a lot of room for text. Attention spans are low, and wordy ads statistically perform worse than those with shorter, catchy copy. This makes it all the more important to have strong visuals that will draw your audience in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From a demographic standpoint, Instagrams audience reach can be limited. If your customers tend to skew older, Instagram won\u2019t be as effective of an advertising platform for you.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram ad features are less advanced than those found on Facebook. Even though you can use Facebook Business Manager to create and manage Instagram ads, the features available are less robust than what you can do on Facebook.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After weighing the pros and cons of Instagram <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> to determine if they are the best fit for you and your goals, you\u2019ll next want to take the pricing into account. On average, pricing for Instagram ads are generally in the same ballpark as Facebook\u2019s. The cost per one thousand impressions is about $5. What is important to note, is that that cost will yield you more engagements than a Facebook ad would.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Facebook Advertising<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook set the standard for what successful <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> looks like. With over 2 billion users, your opportunities to reach new customers are almost endless. There are various types of <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> you can create on Facebook including photo ads, video ads, story ads, messenger ads and more! You can also cater your ads for various goals. Facebook ads can help with lead generation, brand awareness and direct sales. You can create your ads in Facebook Business Manager, or simply promote a post with an image from your Facebook Page.<\/span><\/p>\n<p><strong>Like all things in life, there are pros and cons to advertising on Facebook. Let\u2019s start with the pros:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook advertising has a great feature called Lookalike Audiences. This feature can take information from your existing audiences and lists to generate a similar list full of new contacts and leads that your <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> will be sent to. The best part is that all of the heavy lifting is done on Facebook\u2019s end, freeing you up for other tasks and projects.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Business Manager is capable of providing you with a unique Pixel that you can add to your website and link up with your <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">. With this Pixel, you\u2019ll be able to track events and activities on your site so that you can re-target users as needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Out of all of the <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> platforms, Facebook is the most comprehensive. They have the most types of ads available making it easy for you to work towards specific business goals effectively.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aside from all of their great <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> features, Facebook also has the largest potential reach for your ads. Over 70% of internet users worldwide are on Facebook.<\/span><\/li>\n<\/ul>\n<p><strong>Now that you\u2019re familiar with the pros of Facebook advertising, let\u2019s take a look at what some of the cons are:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic reach isn\u2019t what it used to be on Facebook. Advertisers are finding that the platform is becoming more and more of a pay-to-play site. The more you spend, the better reach you will have. Unfortunately, this does not make the playing field even for small businesses with less budget than the big guys.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook reporting isn\u2019t always the most accurate. There are often reports of metrics not being accurate. This could make it difficult to effectively determine the success of your <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In order for Facebook users to see your ads, they have to be logged in and interacting with their feed. This is a con as Facebook is no longer the preferred social media platform for most users. With that said, it is important to determine whether or not your target audience is on Facebook before you spend all of your advertising budget there.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Speaking of budget, it is important to take a look at what the cost of advertising on Facebook looks like. In all honesty, pricing varies widely on the platform depending on what your goals are. The general rule is that the more you spend, the better your social media ad will perform. The average cost per click on Facebook has been reported at $1.72 fluctuating more or less depending on the industry.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Twitter Advertising<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to the <\/span><span style=\"font-weight: 400;\">types of social media advertising<\/span><span style=\"font-weight: 400;\"> available, you definitely shouldn\u2019t rule out Twitter! Twitter ads are great if your business\u2019 advertising goals are to work towards awareness, consideration and conversions. There are two ways to advertise on Twitter: Twitter Promote and Twitter Campaigns. Twitter Promote will automatically boost your tweets for you. Twitter Campaigns allow you to set up ads on a more sophisticated level to be sure you are meeting your marketing goals and objectives.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-68153\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/twitter-780x520.jpeg\" alt=\"Twitter ad\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/twitter-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/twitter-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/twitter-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/twitter-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/twitter.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<h3>Here are the pros of advertising on Twitter:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter still has great organic engagement on the platform unlike some of the other platforms that are beginning to rely more on paid posting. This is a plus as the existing reach and engagement can only benefit the performance of your paid ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studies found that Twitter users are over two times more likely to shop online than non-Twitter users are. This shows that there may be more of a return in getting users to click your ad than on other platforms.<\/span><\/li>\n<\/ul>\n<h3>Here are the cons of advertising on Twitter:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter doesn\u2019t yet have as many analytics and metrics to share on the performance of ads. This can make it difficult to determine the success of your campaigns and your return on investment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Twitter feed is a constant stream of information meaning that there is a high chance that your ad will be missed. This means that you have to put a lot more thought and effort into creating an ad that is eye-catching and likely to yield clicks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ad impressions on Twitter cost between $9 to $11 per one thousand impressions. That can seem costly compared to the rates on Instagram and Facebook. The cost per click is right around 25-30 cents. With that said, Twitter advertising cost risks need to be considered before using the platform. Be sure that your target audience is on the platform (pro tip: it skews very heavily towards males) and that your content is eye-catching enough to bring in results.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Snapchat Advertising<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Out of all of the <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> platforms, Snapchat is one of the newest to the game. That doesn\u2019t mean they\u2019re lacking in results and reach though! Snapchat has over 300 million active users with a highly active user base. Most of Snapchat\u2019s audience is aged between 18-34, so it is important to analyze whether or not those demographics fit into your ideal target audience. <\/span><\/p>\n<h3>Let\u2019s take a look at the major pro of advertising on Snapchat:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On any given day, Snapchat reaches 41% of its users aged between 18-34 years old. It has one of the highest engagement rates in the game.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-68170\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat-780x520.jpeg\" alt=\"Snapchat social media advertising\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/snapchat.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>Since the Snapchat advertising features are newer, the platform is still finding its footing.<\/p>\n<h3>Here are the cons for advertising on Snapchat:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are very few analytics and insights that can be gained from <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> on Snapchat. This can make it very hard to defend your mindset behind running ads on the platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Given the short lifespan of images and videos on Snapchat, ads won\u2019t have as lasting of an effect. You\u2019d need to run your ad multiple times to gain more impressions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snapchat\u2019s pricing model is unclear. It can be hard to navigate making the business user\u2019s experience difficult.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Snapchat advertising pricing model is different from ad type to ad type and universally seen to be quite expensive on all fronts. Snapchat ads can cost up to five times more for content with a much shorter lifespan than it does to achieve the same results on other <\/span><span style=\"font-weight: 400;\">social media advertising<\/span><span style=\"font-weight: 400;\"> platforms. <\/span><\/p>\n<h2><span id=\"How_to_Advertise_on_Social_Media\">How to Advertise on Social Media<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and outline your goals and objectives for running <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop a target audience and determine which platform would best cater to that audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use analytics from your organic posts to help inform the content and goals of your paid posts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure that when you set up your ads, you are optimizing for metrics that will help you achieve your overall goal. For example, you can pay for impressions vs. engagements and link clicks vs. follows.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design your ads with both mobile andd desktop in mind. Be sure to also preview your ads to make sure they look their best in each format.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test your ads to optimize their performance and make adjustments as needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the available data and analytics to measure the results of your ads. This will also inform how you set up future ads.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"Create_Engaging_Ad_Designs\">Create Engaging Ad Designs\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have all of the logistics down on <\/span><span style=\"font-weight: 400;\">how to advertise on social media<\/span><span style=\"font-weight: 400;\">, it\u2019s time to create some engaging ad designs! <\/span><a href=\"https:\/\/picsart.com\/create\/\"><span style=\"font-weight: 400;\">Picsart\u2019s web editor<\/span><\/a><span style=\"font-weight: 400;\"> has all of the social media templates and features you need to create dynamic, eye-catching <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>1)<\/b><span style=\"font-weight: 400;\"> Go to the <a href=\"https:\/\/picsart.com\/create\/\">Picsart Web Editor<\/a> and open the social media template that you need to create your ad. You can also use the <\/span><i><span style=\"font-weight: 400;\">Custom Size<\/span><\/i><span style=\"font-weight: 400;\"> option to set your own dimensions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68187\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/1-780x520.jpeg\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/1-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/1-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/1-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/1-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/1.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><b>2)<\/b><span style=\"font-weight: 400;\"> Next, choose from any number of awesome templates available. Select the one that works for your project, or upload your own images to create a personalized design.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68204\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/2-780x520.jpeg\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/2-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/2-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/2-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/2-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/2.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><b>3)<\/b><span style=\"font-weight: 400;\"> Once in the image editor, you can continue to make customizations to your design with additional editing features like <\/span><i><span style=\"font-weight: 400;\">Text<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Font, Stickers<\/span><\/i><span style=\"font-weight: 400;\">, and <\/span><i><span style=\"font-weight: 400;\">Effects.<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68221\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/3-780x520.jpeg\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/3-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/3-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/3-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/3-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/3.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68238\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/4-780x520.jpeg\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/4-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/4-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/4-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/4-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/4.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-68255\" src=\"https:\/\/cdnblog.picsart.com\/2021\/10\/5-780x520.jpeg\" alt=\"\" width=\"780\" height=\"520\" srcset=\"https:\/\/cdnblog.picsart.com\/2021\/10\/5-780x520.jpeg 780w, https:\/\/cdnblog.picsart.com\/2021\/10\/5-1024x683.jpeg 1024w, https:\/\/cdnblog.picsart.com\/2021\/10\/5-270x180.jpeg 270w, https:\/\/cdnblog.picsart.com\/2021\/10\/5-370x247.jpeg 370w, https:\/\/cdnblog.picsart.com\/2021\/10\/5.jpeg 1200w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/p>\n<p><b>4)<\/b><span style=\"font-weight: 400;\"> Once you are happy with the look of your ad, export your image and upload it to the social media platform you\u2019ll be advertising on. You can also share your image on Picsart to inspire other users creating <\/span><span style=\"font-weight: 400;\">social media ads<\/span><span style=\"font-weight: 400;\"> for their businesses and brands!<\/span><\/p>\n<h3><a href=\"https:\/\/picsart.com\/editing-tools\"><b><i>Create at the Speed of Culture<\/i><\/b><\/a><\/h3>\n<p><b><i>Picsart is a full ecosystem of free-to-use content, powerful tools, and creator inspiration. With a billion downloads and more than 150 million monthly active creators, Picsart is the world\u2019s largest creative platform. Picsart has collaborated with major artists and brands like BLACKPINK, the Jonas Brothers, Lizzo, Sanrio: Hello Kitty, I am a Voter, Bebe Rexha, Maroon 5, One Direction, Warner Bros. Entertainment, iHeartMedia, Cond\u00e9 Nast, and more.<\/i><\/b><a href=\"https:\/\/picsart.app.link\/4pv7HdD7S9\"> <b><i>Download the app or start editing on web<\/i><\/b><\/a><b><i> today to enhance your photos and videos with thousands of quick and easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity and<\/i><\/b><a href=\"https:\/\/picsart.com\/gold\"> <b><i>upgrade to Gold<\/i><\/b><\/a><b><i> for premium perks!<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media advertising is the key to success for small businesses these days. As more and more consumers turn to the internet for all of their shopping and information needs, it is important to make sure you are reaching the right audience and that you are getting the best bang for your buck on your social media ads. After all, organic reach on social media is becoming harder and harder to achieve as the platforms shift to more of a pay-to-play model for businesses.<\/p>\n","protected":false},"author":37,"featured_media":68289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"4 top social media platforms (Twitter, Snapchat, Instagram, Facebook) and the pros and cons of advertising your business on each.","faq_show":false,"faq_enable_schema":false,"how_to_show":false,"how_to_show_on_single":false,"how_to_enable_schema":false,"how_to_is_upload":false,"faq_title":"","how_to_title":"","how_to_layout":"","how_to_cta_text":"","how_to_cta_url":"","how_to_image_alt":"","how_to_display_image":0,"faq_items":[],"how_to_steps":[],"footnotes":""},"categories":[1668,1673],"tags":[2000,1999],"class_list":["post-68118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-picsart-pro","category-how-tos","tag-social-media-ads","tag-social-media-advertising","entry"],"acf":{"faq_show":false,"faq_title":"Frequently asked questions","faq_enable_schema":true,"faq_items":null,"how_to_show":false,"how_to_show_on_single":false,"how_to_title":"","how_to_layout":"default","how_to_steps":null,"how_to_enable_schema":true,"how_to_is_upload":true,"how_to_cta_text":"","how_to_cta_url":"https:\/\/picsart.com\/create\/editor","how_to_display_image":null,"how_to_image_alt":"","footer_banner_name":"Start your design in Picsart","footer_banner_link_":"\/","footer_banner_button_text_":"Get Started"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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