Eligibility
The Contest is open to all individuals who are eighteen (18) years of age or older as of the date of entry and who have Internet access. The Contest is open globally, except in jurisdictions where prohibited by law, including without limitation OFAC-sanctioned countries and territories, and the province of Quebec and Italy..
Employees of Sponsor, Alibaba (Netherlands) B.V. ("Promotional Partner"), and their respective parent companies, affiliates, subsidiaries, advertising, promotion, or fulfillment agencies, individuals providing services to Sponsor or Promotional Partner through an outsourcer or temporary employment agency during the Submission Period, and their respective immediate family members (spouse, parents, stepparents, siblings, stepsiblings, children, and stepchildren) and persons living in their same household, are not eligible to participate in the Contest.
Entrants must have a Picsart account in good standing and must comply with the Picsart Community Guidelines at all times. Entrants who violate the Community Guidelines may be disqualified.
How to Enter
Entry deadline is June 14, 2026 at 11:59 PM PST. To enter the Contest, Entrant must complete all of the following steps during the Submission Period:
(a) Create a short-form vertical video between fifteen (15) seconds and five (5) minutes in duration using the Picsart platform and the Alibaba Happy Horse 1.0 models.
(b) Include the official Picsart x Happy Horse watermark (available at [WATERMARK URL]) on the video.
(c) Post the video on at least one (1) of the following social media platforms: Instagram, TikTok, or YouTube.
(d) Include the following hashtags in the social media post: #picsarthappyhorseawards, #picsart, and #happyhorse.
(e) Visit the Contest landing page at [CONTEST URL] and complete the submission form, providing: full name, email address, country of residence, Picsart username, social media platform where the video was posted, link to the posted video, and a brief description of the creative concept.
(f) If the video contains speech in a language other than English, English subtitles are required.
Each Entrant may submit up to ten (10) entries during the Submission Period. Each entry must be a unique video. Duplicate submissions will be disqualified. Entries incorporating third-party content are permitted, provided the entry is not a mere copy of preexisting work and the Entrant holds all necessary rights to such content.
No Purchase Necessary. No purchase or paid subscription is required to enter. Entrants who do not have an active Picsart subscription may enter through either of the following methods:
(i) Registering for a free trial of the Picsart platform, which provides sufficient credits to create and submit a qualifying entry and may be cancelled at any time without charge; or
(ii) Submitting a free entry request by emailing [CONTEST EMAIL ADDRESS] with the subject line "Picsart Happy Horse Awards Free Entry" and including the Entrant's full name, country of residence, and Picsart username. Upon receipt, Sponsor will provide the Entrant with sufficient complimentary credits to create and submit one (1) qualifying entry at no cost, with no requirement to provide payment information. Free entry requests will be fulfilled within forty-eight (48) hours of receipt.
No automatically generated entries will be accepted. Any use of robotic, automatic, programmed, or similar entry methods will void all such entries. Sponsor is not responsible for late, lost, delayed, damaged, incomplete, illegible, misdirected, or undeliverable entries or correspondence.
Judging
This is a skill-based contest. Winners will not be selected at random. All eligible entries will be evaluated by a panel of judges (the "Judging Panel") consisting of representatives from Sponsor.
Entries will be evaluated based on the following criteria: Hook quality (attention capture), virality (actual social media performance), storytelling, originality and creativity, effective use of the Picsart and Happy Horse 1.0 models, visual quality and techniques.
The Judging Panel's decisions are final and binding. Judging will take place during the review period from June 15, 2026 to July 2, 2026. Winners will be announced on or about July 3, 2026.
Prizes
The following prizes will be awarded:
Grand Prize (1 winner): The Grand Prize winner will receive, at the winner's election, one of the following:
(a) $5,000 USD cash; or
(b) A travel package to attend the HumanX conference in Amsterdam, the Netherlands, in September 2026 (the "HumanX Package"), consisting of: conference registration, roundtrip economy airfare, and hotel accommodations, with a maximum combined value of $5,000 USD. Any costs exceeding $5,000 USD are the winner's sole responsibility.
Approximate Retail Value ("ARV") of Grand Prize: $5,000 USD. If the actual value of the HumanX Package is less than the stated ARV, the difference will not be awarded.
The HumanX Package travel arrangements will be coordinated by Promotional Partner. By electing the HumanX Package, the Grand Prize winner consents to the sharing of personal information necessary to arrange travel (name, email address, and travel details) with Promotional Partner. Promotional Partner will use such information solely for the purpose of arranging travel and will delete it within thirty (30) days of the completion of the conference.
If the Grand Prize winner is unable to accept the HumanX Package due to visa restrictions, travel limitations, or other circumstances beyond the winner's reasonable control, the winner will receive the $5,000 USD cash alternative.
All expenses and incidental travel costs not specifically included in the HumanX Package description above, including but not limited to ground transportation, meals, beverages, insurance, gratuities, and souvenirs, are the sole responsibility of the winner. Winner must possess all necessary travel documents (passport, visa if required, government-issued ID) prior to travel. Failure to obtain required travel documents may result in forfeiture of the HumanX Package, in which case the winner will receive the $5,000 USD cash alternative. Once travel arrangements are booked, no changes will be permitted. Travel must be completed during the HumanX conference dates in September 2026; no extensions or stopovers are permitted.
Honorable Mentions (10 winners): Each Honorable Mention winner will receive recognition on the Picsart platform and 2,000 Picsart credits (approximate retail value: $ per winner).
Total ARV of all prizes: $[TOTAL].
No cash or other substitution of prizes is permitted, except (a) the Grand Prize cash/travel election described above, and (b) at the sole option of Sponsor for a prize of equal or greater value. Prizes are non-transferable.
Notification of Winners
Winners will be notified by email at the email address provided in their submission form within ten (10) business days of the conclusion of judging.
The Grand Prize winner may be required to sign and return an affidavit of eligibility, a liability release, and, where permitted by law, a publicity release within seven (7) days of notification. If a selected winner cannot be contacted, is ineligible, fails to claim a prize, or where applicable an affidavit of eligibility and/or release is not timely received, is incomplete, or is modified, the prize may be forfeited and an alternate winner selected from remaining valid, eligible entries based on the judging criteria.
In the event of a dispute regarding who submitted an entry, the entry will be deemed submitted by the authorized holder of the Picsart account and email address provided at the time of submission.
Taxes
All federal, state, local, and other taxes on prizes, including income taxes, are the sole responsibility of the winner. The approximate retail value of any non-cash prize is stated for tax reporting purposes only and does not represent a guarantee of actual value. Winners who are US residents and who receive prizes valued at $600 or more will receive an IRS Form 1099-MISC. Winners agree to provide Sponsor with any additional information and complete any required tax or other forms relating to receipt of a prize.
Content Requirements and Prohibited Content
All entries must comply with the Picsart Community Guidelines. Without limitation, entries must not contain:
(a) Content that is obscene, pornographic, sexually explicit, or depicts nudity;
(b) Content that promotes violence, hatred, discrimination, or harassment against any individual or group;
(c) Content that infringes the intellectual property rights, privacy rights, publicity rights, or other rights of any third party;
(d) Content that is defamatory, libelous, or fraudulent;
(e) Content that depicts illegal activities or promotes illegal substances;
(f) Content that contains personally identifiable information of any third party without their consent;
(g) Content that contains commercial advertising, spam, or solicitations; or
(h) Content that is otherwise objectionable, as determined by Sponsor in its sole discretion.
Sponsor reserves the right to disqualify any entry that, in Sponsor's sole determination, violates these content requirements.
Intellectual Property; License Grant
By submitting an entry, Entrant represents and warrants that the entry is Entrant's original work (or that Entrant holds all necessary rights to any third-party content incorporated therein) and that the entry does not infringe the intellectual property rights, privacy rights, publicity rights, or other rights of any third party.
By submitting an entry, Entrant grants to Sponsor and Promotional Partner a worldwide, perpetual, irrevocable, royalty-free, sublicensable, transferable license to use, reproduce, modify, adapt, publish, display, distribute, and create derivative works of the entry, in whole or in part, in any media now known or hereafter developed, for any commercial or promotional purpose, with credit to the Entrant. Entrant retains ownership of the entry, subject to the foregoing license.
Publicity
Except where prohibited by law, by participating in the Contest, Entrant consents to the use of Entrant's name, Picsart username, country of residence, likeness (if provided), and entry for advertising and promotional purposes by Sponsor and Promotional Partner, including without limitation inclusion on the their respective platform, social media channels, newsletters, and promotional materials, without additional compensation.
Disclaimers and Limitations on Liability
Sponsor is not responsible for: (i) late, lost, delayed, damaged, incomplete, illegible, misdirected, or undeliverable entries, responses, or other correspondence; (ii) theft, destruction, unauthorized access to, or alteration of entry materials; (iii) phone, electrical, network, computer, hardware, software, or transmission malfunctions, failures, or difficulties; (iv) any injury, loss, or damage of any kind arising from participation in the Contest or acceptance, possession, or use of a prize; or (v) the unavailability or inaccessibility of any social media platform used for entry.
IN NO EVENT WILL SPONSOR, PROMOTIONAL PARTNER, OR THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, SUBSIDIARIES, DIRECTORS, OFFICERS, EMPLOYEES, OR AGENTS (COLLECTIVELY, THE "RELEASED PARTIES") BE LIABLE TO ENTRANT FOR ANY SPECIAL, INCIDENTAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES (INCLUDING LOSS OF USE, DATA, BUSINESS, OR PROFITS) ARISING OUT OF OR IN CONNECTION WITH PARTICIPATION IN THE CONTEST, WHETHER SUCH LIABILITY ARISES FROM ANY CLAIM BASED UPON CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND WHETHER OR NOT THE RELEASED PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH LOSS OR DAMAGE. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.
Indemnification
Entrant agrees to release, indemnify, defend, and hold harmless the Released Parties from any and all claims, injuries, damages, expenses, or losses to person or property and/or liabilities of any nature that in any way arise from participation in this Contest or acceptance or use of a prize, including without limitation: (i) any condition caused by events beyond Sponsor's control that may cause the Contest to be disrupted or corrupted; (ii) the prize, or acceptance, possession, or use of the prize; and (iii) any printing or typographical errors in any materials associated with the Contest.
Additional Considerations
Sponsor reserves the right, in its sole discretion, to cancel, modify, or suspend the Contest in whole or in part, in the event of fraud, technical or other difficulties, or if the integrity of the Contest is compromised, without liability to the Entrant.
Sponsor reserves the right to disqualify any Entrant or winner, as determined by Sponsor in its sole discretion, who tampers with the entry process, violates these Official Rules, or acts in an unsportsmanlike or disruptive manner.
Privacy
Sponsor will collect personal data about Entrants in accordance with these Official Rules and Sponsor's privacy policy, available at https://picsart.com/privacy-policy/. The following personal data will be collected through the Contest submission form: full name, email address, country of residence, Picsart username, social media platform, video link, and creative concept description.
Personal data will be used solely for the purposes of administering the Contest, including judging, winner notification, prize fulfillment, and tax reporting. Limited personal data (name, country, Picsart username, video link, and creative concept description) will be shared with Promotional Partner solely for prize fulfillment, if applicable.
For Entrants located in the European Economic Area: Sponsor processes personal data on the basis of Entrant's consent (provided by entering the Contest) and Sponsor's legitimate interests in administering the Contest. Entrants may exercise their rights under the EU General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing of, or object to the processing of their personal data, by contacting Sponsor at [DATA PRIVACY EMAIL].
Governing Law
These Official Rules are governed by the laws of the State of Delaware without reference to rules governing choice of laws. Any action, suit, or case arising out of or in connection with this Contest or these Official Rules must be brought in the federal or state courts located in Delaware.
Winner's List; Official Rules
For a list of prize winners or a copy of these Official Rules, send an email to [CONTEST EMAIL ADDRESS] with "Winner's List" or "Official Rules" as the email subject line and "Picsart Happy Horse Awards" specified in the body of the email. Requests for winner's list must be received within four (4) weeks of the Winners Announcement Date.
Sponsor and Promotional Partner
Sponsor: Picsart Berlin GmbH, Rosenthaler Strasse 43-45, Berlin 10178, Germany.
Promotional Partner: Alibaba (Netherlands) B.V., Herengracht 448, 1017CA Amsterdam, the Netherlands.
Entire Agreement
These Official Rules constitute the entire and exclusive understanding and agreement between Sponsor and Entrant regarding the Contest and supersede all prior oral or written understandings or agreements. If any provision of these Official Rules is held invalid or unenforceable by a court of competent jurisdiction, that provision will be enforced to the maximum extent permissible and the other provisions of these Official Rules will remain in full force and effect.