Our mission is to empower visual storytellers. When you use our services, you’re entrusting us with your information, and we understand this is a big responsibility. The purpose of this Privacy Policy is to help you understand what information we collect, why we collect it, how we use it, and what choices you have. By using our website, mobile applications, or interacting with us otherwise, you are accepting and consenting to the practices described in this Privacy Policy. If you have any questions, you can always email us at [email protected] .
Categories and types of information you share with us or give us permission to obtain
When you create an account we collect the information you provide us through text fields, including contact and other identifying information such as your first and last name, email address, username, and password. We also require data about your location, which we approximate from your IP address or device settings. We use all of this to securely set up your account and provide our services to you.
You may also have the option to share demographic information about yourself, such as your gender, age, and preferred language, which we collect to make Picsart more relevant to you.
We also collect visual information through the images that you post to our services, including your profile photos. When you use Picsart tools to apply effects to, or generate images of, your face, Picsart scans your face geometry in the images you upload to our services (sometimes referred to by us as biometric data).
With your permission (on download or within one of our apps), we may access and store your device's contact list to help you find your friends on Picsart, invite them to Picsart, or to share your content with them. If you connect your Facebook, Instagram, or other third-party accounts to Picsart, we use information from those accounts (like your user name, friends, or contacts) for the same purpose. You can choose to stop sharing that information with us at any time by going to Facebook, Instagram, or other third-party account and removing our access.
We may also collect information about others if you use Picsart to upload, share or distribute content that contains information about them, including their name, image, and contact information. With your prior explicit consent, we may also collect information about others from third party platforms such as social media sites, for example when you log in to Picsart using the login information of other social media sites.
If you create an account to use our services through Apple, Google, Facebook, Snapchat, or similar services, with your permission, we collect information from those accounts (like your email and public profile information) to authenticate you within our services.
We also get technical information when you use Picsart
When you use a website or mobile application like ours, certain internet and electronic network activity information gets created and logged automatically. These are the types of technical information we collect:
Log data. Our servers passively keep an electronic record of your interactions with our services, which we call "log data". For example, when you visit our website, sign into our services, or browse content, we collect data about these interactions that includes where you navigate within our website and apps, your IP address, browser type and settings, the date and time of your visit, search terms, which elements of our site and services you use the most, device data, and cookie data. We use log data to operate our services, maintain security, ensure reliable performance, and improve your experience on Picsart.
Cookie data. We use "cookies" and similar technologies to collect log data and operate our services. You can learn more about how we use cookies in "cookies" below.
Device data. We collect and combine data about the devices you use to access Picsart, and data about your device usage and activity.
Metadata of visual information. We collect the metadata linked to your content. For example, your images may be accompanied by additional content like comments or a geotag. This makes your content more searchable by others and more interactive. If you geotag your photo or tag your photo using others' APIs, then the latitude and longitude coordinates may be stored with the photo and may be searchable (e.g., through a location or map feature) if you make your photo publicly viewable.
TrueDepth API. If you have an Apple iOS device and use the camera function with our services, we may automatically collect data about the spatial positioning of a person’s head or face within an image frame using Apple’s TrueDepth API. We use this data in real time so you can apply effects and use other editing tools. None of the data collected via TrueDepth API ever leaves your device, it isn’t persistently stored on your device, and it isn’t shared with third parties.
We process your information:
To fulfill a contract, or take steps linked to a contract, including:
Receive, process, and confirm your subscription or registration, and communicate with you about your account.
Allow you to sign in to your account.
Verify your identity.
As required to conduct our business and pursue our legitimate business interests, in particular:
Provide you with our services, and display content you create and post on our services and social media.
Help you when you make customer service requests.
Protect Picsart, our services, and community.
Prevent fraud, abuse, and other misconduct on Picsart.
Help us diagnose technical and service problems and administer our website and apps.
Conduct research and development to improve Picsart and develop future products.
Promote your Picsart account for greater discoverability.
Understand how you use the service, to create a better experience for you and other users. This includes making inferences, like what content you may be interested in, based on how you use the service. For example, if you frequently save illustrations of penguins to your collections, we may infer you have a preference for graphic art over photographic content, or that you are interested in flightless birds.
When required, with your consent or to pursue our legitimate business interests:
Market Picsart services and deliver targeted advertising to you, unless you opt out, as controlled by your settings, email and privacy preferences.
Send cookies or similar technologies to your device, as described in “ cookies and similar technologies ” below.
For legal reasons:
Verify your identity to comply with law.
We use cookies (a small text file placed on your computer or mobile device to identify your computer and web browser) and may use anonymous identifiers (random strings of characters that are used for the same purposes as cookies), such as tracking pixels or web beacons. Some cookies are "session cookies" that last until you close your browser, and others are "persistent cookies" that last until you or your browser deletes them.
We use cookies, tracking pixels, web beacons and similar technologies to analyze use of and improve our website and services, to see which areas and features of the website are most popular, to count the number of devices accessing the website, to personalize your experience, and to remember your preferences as described in " Interest-based advertising ". For example, we use cookies to store your language preferences or other settings so you don‘t have to set them up every time you visit Picsart.
Most web browsers are initially set up to accept cookies. You can set your web browser to refuse all cookies or to indicate when a cookie is being sent; however, certain features of the website or services may not work if you delete or disable cookies. Some of our service providers may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf.
We use third-party analytics service providers such as Google Analytics, Google’s Crashlytics and Firebase services, and Facebook. We may disclose your site use information to these analytics providers to help us learn more about how you and others use our services:
To learn more about Google Analytics and how to opt out, visit Google Support
To learn more about Crashlytics and Firebase, visit Firebase Google Support
To learn more about how Facebook uses your data, log on to your Facebook account and access your settings, visit Facebook help
Our Ad Network may serve ads on behalf of Picsart and others on our platform and non-affiliated platforms. Our Ad Network may also serve advertisements to you using personal information, such as your email address, that they may collect directly from you both on our platform and on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information ad networks and ad serving providers collect about your use of our platform and other websites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising. Your use of Picsart is supported, in part, by interest-based advertising, without which Picsart would not be able to provide a free or cost-effective experience. Accordingly, you agree that Picsart may display interest-based advertising to you and, if you are using our mobile app, you may enable such activity directly through the app.
Our systems do not recognize "Do Not Track" signals, but several of the third party companies who utilize cookies or beacons on our websites enable you to opt out of this behavioral advertising. We adhere to the Digital Advertising Alliance ("DAA") Self-Regulatory Principles in connection with interest-based advertising activity. Visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt out choices exercised through the DAA Webchoices tool. Electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, our website may not function as intended. Some of these companies may also be members of the Network Advertising Initiative. To learn more about the Network Advertising Initiative and your opt-out options for their members, see the NAI Consumer Opt Out.
We support the ad industry’s 2009 Self-regulatory Principles for Online Behavioral Advertising and expect that ad networks we directly engage to serve you interest-based advertising will do so as well, though we cannot guarantee their compliance. We are not responsible for effectiveness of, or compliance with, any third-party's opt-out options or programs or the accuracy of their statements regarding their programs.
We also provide you with additional tools to opt out of marketing from us, which you can learn about in "Your options" below.
If you have registered for an account, you can access, review, and update your personal information by logging into your account on the Picsart app and going to your profile. When logged into your account, you can also update your notification preferences, manage your linked devices, toggle contact syncing, and make other changes to your preferences in the app settings.
On your iOS or Android device you can open the Settings app to change the camera, photos, and other permissions you grant Picsart, to opt out of receiving targeted advertisements from third parties by disabling the advertising identifier, and to modify other settings.
You can opt out of receiving marketing emails by using the "unsubscribe" link or other means specified in marketing emails you receive from us. However, you cannot opt out of receiving all emails from us, such as service announcements and emails about the status of your account.
For interest-based advertising, you can visit the DAA Webchoices tool at www.aboutads.info to learn how to opt out, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps. You can also visit the NAI Consumer Opt Out to learn more about the Network Advertising Initiative and your opt-out options.
You can adjust your cookie preferences here .
You are not allowed to use our services if you are under the age of 14, and our services are not directed at children under the age of 14. You must also be old enough to consent to the processing of your personal data in your country. If we become aware that we have received personal Information from a person under the age of 14, we will delete this information and terminate the person’s account.
International Transfer : Because Picsart is a worldwide service, we may transfer (including provision, storage and delegation) the personal data of South Korea residents to a country outside of South Korea. The current list of all international transfers is accessible via https://picsart.com/processor-list , as may be updated from time to time. You have the right to refuse the transfer of your personal information overseas as described above. If you wish to refuse the transfer of your personal information overseas, please contact our privacy officer at [email protected] to communicate your request. Please note, however, that we will no longer be able to maintain our relationship with you as a result of such refusal and your account will be terminated.
Third Party Provision We do not provide your information to third parties in order to allow them to use the data for their own purposes. Delegation: We provide your personal information to third parties in order to allow them to provide a service to us within the scope specified in the section “How and when we share your information” and your information will not be processed or provided to a third party beyond the original purposes without your prior consent. The current list of all delegatees and delegated works is accessible via https://picsart.com/processor-list , as may be updated from time to time.
If you reside in the UK or another member state of the European Union, you have certain rights under EU data protection legislation. You can ask us to:
Confirm we process your personal data, and ask what personal data we have about you.
Change or fix your data.
Delete your data.
Stop using some or all of your data if we have no legal right to keep using it.
Give you a copy of personal data you provided to us, in machine readable format.
If you wish to exercise any of these rights, please visit privacy.picsart.com or email us at [email protected] . You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. If you think we haven’t complied with data protection laws, you also have a right to file a complaint with your local data protection authority.
The data controller for Picsart’s website and services is PicsArt, Inc., a Delaware company with its registered office at Optima Onyx Tower, Suite 1103, 1010 South Federal Highway, Hallandale Beach, FL 33009. Our data protection officer may be reached at [email protected]
To verify your identity when you make a request, you must provide us with your email address and respond to an email verification request. We will match that information to the information we have in our systems.
Because Picsart is a worldwide service, we may transfer the personal data of EU residents to a country outside of the EU and the UK. When we do, we do so under the EU’s model contracts for the transfer of personal data to third countries (known as "standard contractual clauses").
When you register for an account, we process and retain most personal information we have about you for as long as you are a user of our services. When you close your account, we begin deleting certain personal information that we no longer have a business reason to retain. We may be required to retain certain information about you, such as when there is a legal requirement to do so.
Data Retention : We retain your information until you delete your account, subject to the following:
certain information listed above in the “Information we collect” section may be stored for up to 3 years after you terminate your account to comply with laws Picsart is subject to, to comply with law enforcement requests and in the event you contact us about your information; and
certain information listed above in the “Information we collect” section may be stored indefinitely where a user has violated our policies or terms and to update and improve our services.
Data Deletion : We will delete your information without delay at the expiration of the retention period, the achievement of the purpose or other reasons for which such information is no longer necessary.
Notwithstanding the expiration of the retention period that you consent to or the achievement of the purpose, where it is necessary for us to continue to retain or use information in accordance with other laws, we will transfer such information to a separate database or retain at a different place.
Our procedure and method of deleting personal information are as follows:
Procedure for Deletion: We will identify information for which there is a reason to delete and delete such information after receiving approval from our data protection officer.
Method of deletion: We will delete information stored in electronic format using technical methods that will not allow data recovery, and delete personal information printed on paper by shredding or incinerating it.
We may change this Privacy Policy from time to time to reflect our current practices and ensure compliance with applicable laws, so please check back frequently for changes. The most current version will always be at https://www.picsart.com/privacy. If we make material changes, we may notify you through other methods as required by law, such as at picsart.com, in our mobile applications, by sending email to the email address associated with your account, or by push notifications to your device if you’ve enabled them. If you continue to use Picsart after those changes are in effect, you agree to the new policy.
In the event of any conflict, inconsistency, or ambiguity between the English version and the translated version of the Privacy Policy, the English version shall prevail.
If you have thoughts or questions about this privacy policy, contact our privacy team, including our data protection officer, by sending an email to [email protected] . You can also write to us at:
PicsArt, Inc.
Attn: Legal
Optima Onyx Tower, Suite 1103, 1010 South Federal Highway
Hallandale Beach, FL 33009