Contents
Introduction
In theory, it should be easy to know what to post on Facebook to promote your business. You have a business, you have a Facebook page for that business, and you want people to know about your business.
But when it comes down to actually posting on Facebook, coming up with original and engaging content can be challenging.
That’s why we’ve compiled a list of 35 Facebook post ideas to help promote your business.
1. Behind the scenes
One highly effective Facebook post idea is to take people behind the scenes of your business. If you sell products, show how the products get made. Or share a day in the life of your business, from start to finish.
People love to feel like they’re getting exclusive access to your business, so this type of post can help create a sense of connection and loyalty with your audience.
2. Customer testimonials
Another great way to promote your small business on Facebook is by sharing customer testimonials. This both shows potential customers that you have satisfied customers and gives your existing customers a chance to feel appreciated. It also encourages people to leave reviews and testimonials for your business, which can provide it with a big boost.
3. Ask for recommendations
Asking for recommendations from your followers is another effective Facebook post idea. Encourage people to share their experiences with your products or services and ask them to tag friends who might be interested in trying out your business as well. This not only promotes your business, but also expands your reach to potential new customers through word-of-mouth recommendations.
Similar to customer testimonials, sharing user-generated content (UGC) is a great way to showcase satisfied customers and promote your business. Encourage people to tag your business in their posts or use a specific hashtag when sharing about your products or services. Then, you can share these posts on your own page and give credit to the original poster. It’s a win-win for both parties involved.
5. Host a giveaway or contest
Who doesn’t love free stuff? Hosting a giveaway or contest on Facebook is an excellent way to attract attention and engagement from potential customers. You can offer a free product or service, or partner with another business to offer a prize package.
6. Product or service highlights
A great Facebook post idea is to highlight key features of your product or service and how they solve your customers’ problems or make their lives easier. For example, if you sell a skincare product, emphasize its natural ingredients, proven results, and how it caters to multiple skin types.
You could even share a how-to video in which you explain your product or service.
7. Customer before-and-after stories
Another Facebook post idea is to share success stories from your customers who have used your products or services. Include before-and-after pictures, if applicable, to visually showcase the transformation. This serves as social proof for potential customers and highlights the effectiveness of your business.
8. Industry news and trends
Stay updated on industry news and trends related to your business and share them with your followers. This shows that you’re knowledgeable in your field and keeps your audience informed. It also opens up a conversation for your followers to share their thoughts and opinions.
9. Utilize Facebook Live
Take advantage of Facebook’s live video feature to connect with your audience in real-time. You can do product demonstrations, Q&A sessions, behind-the-scenes looks at your business, or even host events virtually. Live videos tend to have higher engagement rates, so it’s an effective way to reach more people on the platform.
10. Showcase employee spotlights
Another Facebook post idea is to Introduce your team members through social media posts and highlight their roles and contributions to the business. Doing so humanizes your brand and creates a personal connection with your audience. You could also feature employee achievements, work anniversaries, or fun team activities to showcase your company culture.
11. Respond to customer reviews
Responding to both positive and negative customer reviews shows that you care about their feedback and are willing to address any concerns. It adds a personal touch to your brand’s online presence and can help build trust with potential customers.
12. Partner with influencers
Collaborating with social media influencers in your industry can help increase brand awareness and reach new audiences. Choose influencers who align with your brand values and have a genuine following that would be interested in your products or services.
13. Create polls or surveys
Engage your followers by creating polls or surveys on social media. This allows you to gather valuable insights and opinions from your audience. It also encourages them to interact with your content.
14. Promotions and discounts
Another effective Facebook post idea is to regularly share promotions or discounts. You can create a sense of urgency when you give your customers a limited time offer. Additionally, consider running exclusive promotions for your social media followers to make them feel appreciated and encourage loyalty.
15. FAQs
Your customers undoubtedly have lots of questions about your products or services. Use your Facebook profile as a place to answer those questions. Create a post with a list of frequently asked questions and provide thorough, helpful answers.
16. Tips and tricks
You know your product or service better than anyone, and you know exactly how it can help solve your customer’s problems. Share your expertise with them by posting tips and tricks related to your industry. This provides value to your followers and positions you as a thought leader in your field.
17. Host a live Q&A session
Take advantage of Facebook’s live video feature and host a live Q&A session with your audience. This allows for real-time interaction and can help address any concerns or questions they may have directly.
18. Inspirational quotes
People love inspirational quotes, which is why they make a great Facebook post idea. Share motivational quotes that align with your brand’s values and resonate with your audience. This type of content can help boost engagement and create a positive image for your brand.
If you need some inspiration in this area, check out our post about Facebook quotes.
19. Local community engagement
If you’re involved in any local events or charities, share that information on your Facebook profile. Doing so shows that your brand is actively engaged in the community and can help build a positive reputation.
20. Seasonal content
Take advantage of holidays and other seasonal events to create relevant content for your Facebook profile. You can include themed promotions, special offers, or simply holiday-themed posts that showcase your brand’s personality.
21. Customer appreciation posts
Another Facebook post idea is to show appreciation for your customers. Thank them for trusting you with their business. You can also showcase satisfied customers’ testimonials or feature a customer of the month to show your appreciation.
23. Throwback posts
Share throwback posts that highlight important milestones in your brand’s history or showcase how far you’ve come. This type of content can be nostalgic and endearing for your audience.
24. Memes
Everyone loves a good meme. They provide a laugh and show that your business doesn’t take itself too seriously. Just make sure the meme aligns with your brand’s values and tone.
27. Video testimonials
Another Facebook post idea is to share video testimonials. This type of content is more personal and can be highly persuasive for potential customers. It also shows that your brand values its customers’ experiences.
28. Personal stories
Share personal stories from your team members or even from yourself as the owner of the business. Doing this allows your audience to connect with you on a deeper level and humanizes your brand.
30. Myth-busting
Are there myths common to your product or service? Use your Facebook profile to bust those myths. Busting myths can help educate your audience and build trust in your brand as an authority in your industry.
31. Ask for feedback
Use Facebook to ask for feedback from your customers. Show that you value their opinions and are always looking to improve your products or services. When someone shares feedback, make sure to express your gratitude.
32. Success milestones
Whenever you hit big success milestones, like a certain number of customers served, share that with your Facebook audience. Doing so helps build social proof and shows potential customers that your brand is trusted by others.
33. Collaborations
Another Facebook post idea is to work with other businesses or influencers in your industry to create unique collaborations that will interest and engage your audience. Collaborations can help you get more exposure for your brand. They also can introduce you to new audiences and potential customers.
34. Staff milestones
When one of your staff members hits a particular milestone, like number of years served, highlight that milestone. Sharing milestones shows that you value your employees and are grateful for their service. It’s also a way of introducing your audience to your team, which makes your business feel more human.
35. Call-to-action posts
A final Facebook post idea is to regularly share calls-to-action. Ask your audience to do something, whether that’s book a consultation, enter a contest, or share your post. Calls-to-action help drive engagement and can ultimately lead to conversions for your business.
Tips for more engagement on your Facebook posts
Now that you have some ideas for what types of posts to share on Facebook, here are a few tips to help increase engagement with your audience:
- Use eye-catching visuals like photos or videos in your posts. These tend to grab people’s attention more than plain text. If you need help creating visually striking posts, use Picsart’s Facebook templates or Facebook post maker.
- Keep your captions short and sweet. People tend to scroll quickly through their social media feeds, so make sure the important information is easy to digest at a glance. For inspiration, check out our post about captions for Facebook.
- Engage with your audience by responding to comments and messages. This shows that you value their input and encourages them to continue engaging with your brand.
- Post consistently but not too frequently. You want to keep your audience engaged without overwhelming them with too much. For more info, check out our post about the best times to post on Facebook. [LINK TO POST WHEN IT’S PUBLISHED]
- Take advantage of Facebook trends. Keep an eye out for popular topics or hashtags on Facebook and incorporate them into your posts to reach a wider audience. Just make sure the trend is relevant to your brand/business.
- Don’t be afraid to experiment with different types of Facebook posts (e.g. user-generated content, behind-the-scenes footage) to see what resonates best with your audience. This also adds variety to your content and keeps it interesting.
- Utilize Facebook’s targeting options to reach a specific audience for certain posts. This can be helpful when promoting a product or service that is only relevant to a certain demographic.
- Use Facebook Insights to track the performance of your posts and adjust your strategy accordingly. Pay attention to metrics such as reach, engagement, and click-through rates to see what type of content is resonating best with your audience.
Conclusion
Remember, building a strong presence on Facebook takes time and effort. Keep experimenting with different Facebook post ideas, engaging with your audience, and analyzing your data to continuously improve and grow on the platform. With dedication and a well-thought-out plan, your brand can thrive on Facebook and reach new levels of success.
