In the fast-paced world of social media, Instagram continues to shine as a go-to platform for visual storytelling. As the platform is still going strong and holds a strong cultural relevance, knowing how to format your posts isn’t just a nice to have—it’s a key element of any strong social media strategy. Whether you’re a content creator, entrepreneur, or just building your personal brand, having a grasp on Instagram post sizes can make all the difference to how your content performs.
This guide breaks down the essentials, covering everything from classic feed posts to the latest Reels and IGTV formats. Here, you’ll find a conveniently organized guide for IG post dimensions and gain insights needed to create perfectly-sized content that captures your audience’s attention and boosts engagement. Let’s get right into it!
IG post sizes for images
Instagram’s versatility accommodates various image formats, each serving a unique purpose in your content strategy. Here’s a breakdown of the ideal dimensions for each type of image post:
| Post Type | Dimensions (pixels) | Aspect Ratio | Best For |
| Square | 1080 x 1080 | 1:1 | Classic grid look, product showcases |
| Landscape | 1080 x 566 | 1.91:1 | Wide-angle shots, panoramas |
| Vertical | 1080 x 1350 | 4:5 | Portraits, tall infographics |
Pro tips for perfect Instagram images:
- Prioritize high-quality image uploads. Considering that Instagram compresses images, starting with high resolution ensures the best final result.
- Utilize the rule of thirds for composition. Many smartphones and cameras offer a grid overlay to assist with this technique.
- While Instagram allows larger image uploads, adhering to these recommended sizes ensures your images appear crisp across all devices without unnecessary cropping.
To streamline your content creation process, consider leveraging Instagram post templates. These pre-sized canvases can save time and maintain consistency across your feed.
IG post dimensions for videos
Videos have become increasingly popular on Instagram, offering a dynamic way to engage your audience. Here are the key specifications for Instagram video dimensions:
| Video Type | Dimensions (pixels) | Aspect Ratio | Max Duration |
| Feed Video | 1080 x 1080 (square)
1080 x 566 (landscape) 1080 x 1350 (vertical) |
1:1, 1.91:1, 4:5 | 60 seconds |
| IGTV | 1080 x 1920 | 9:16 | 60 minutes |
Key considerations for Instagram videos:
- File size: Keep videos under 4GB for smooth uploading.
- Frame rate: Aim for 30 fps (frames per second) for optimal playback.
- Audio: While not mandatory, adding captions can increase engagement for users watching without sound.
Instagram reels size
Reels have become a dominant force on Instagram, offering an engaging platform for short-form video content. To optimize your Reels, follow these specifications:
- Dimensions: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Duration: Up to 90 seconds
Reels offer significant potential for discoverability. Incorporate trending audio, relevant hashtags, and eye-catching visuals to increase your chances of appearing on the Explore page.
Instagram story sizes
Instagram Stories provide a unique platform for sharing ephemeral content with your followers. To ensure your stories look their best, adhere to these dimensions:
- Dimensions: 1080 x 1920 pixels
- Aspect Ratio: 9:16
- Duration: 60 seconds per story (photos display for 5 seconds)
For creative inspiration and efficient solutions, explore our collection of Instagram story templates. These professionally designed templates can help you create compelling stories quickly.
How to get Instagram post ratios right every time with Picsart’s templates
Picsart’s photo editor makes it easy and fast to create content for Instagram in various formats and even switch between them without having to make a lot of manual tweaks. Here’s how to implement Picsart in your Instagram content creation for a more streamlined workflow:
Step 1: Browse templates: Explore Picsart’s Instagram templates to get a headstart in your design process, or open the editor to start from scratch.
Step 2: Customize: Select each element to tweak or rearrange them. Use the tools on the left sidebar to explore the stickers, backgrounds, and shapes libraries.
Step 3: Resize for other formats: Use the Resize tool from the left sidebar to switch between Square, Portrait, and Story formats. Picsart will automatically rearrange the elements of your edit and crop the background so you don’t have to do it automatically every time.
Conclusion
Understanding and implementing the correct Instagram post sizes is crucial for creating a cohesive and professional-looking profile. By following the guidelines outlined in this comprehensive guide, you’ll be well-equipped to create compelling content that resonates with your audience and stands out in the competitive Instagram landscape.
Remember, while dimensions are important, they’re just one aspect of a successful Instagram strategy. Combine your knowledge of Instagram sizes with compelling visuals, engaging captions, and consistent posting to truly elevate your Instagram presence. With practice and creativity, you’ll be crafting attention-grabbing content that drives engagement and growth.
Ready to elevate your Instagram game? Start experimenting with different post sizes and formats today. And don’t forget to explore our Instagram templates for a head start on creating visually stunning content that fits perfectly within Instagram’s dimensions. Get ready for your Instagram success!
