Welcome to our third installment of Picsart’s Fashion Week Fever series. This week, we’re heading to Italy for Milan Fashion Week. With the first of the shows taking place on Tuesday 17, this is the time to get some content created for your brand, ready to post over the coming days. Anyone can get involved in Milan Fashion Week, from supermodels to solopreneurs who are just starting small fashion businesses. Take a look at some of our suggestions below on ways you can get involved.

Why is Milan Fashion Week a big deal?

Milan might be Italy’s second largest city, but it’s one of the biggest globally on the fashion stage. With some of the world’s most famous designer brands having originated from the area, such as Dolce & Gabbana, Prada and Versace, the city serves as a hub of innovation and inspiration for both existing and up-and-coming names. Milan is also known for its high-quality fabrics, which are a proven favorite of designers, tailors, and craftsmen. These often form the basis of new creations.

How can I get involved in Milan Fashion Week?

Host an Italian dinner: Invite some brand advocates, loyal customers and influencers you may have a relationship with to an Italian dinner. Make sure the dress code is Milan-themed, and serve pizza, pasta and other classics, which are affordable while still being fan favorites. Provide gift bags with some small items from your brand and encourage your guests to post. If you’re still looking to build that all-important following and customer base, invite some friends, wear your favorite pieces, and snap some pics. Post them to your social accounts and use them on your website as product images. Compile these into an edit on your website and drive your audience to this using your other marketing channels, such as email and paid ads.

Showcase outfits in the aesthetics of different Milan designer brands: It’s time to get creative! Find inspo pics of outfits from your favorite Milano fashion houses, define their aesthetics and create outfits using your products based on these. Try the outfits on, get the camera rolling and explain to your audience what your thought process was behind each ensemble. Post this content across TikTok, YouTube, Instagram Reels, and other video sharing platforms to extend your reach. 

Create real-time content: Reactive marketing is a great way to engage a new audience. Keep up with what’s happening on the ground in Milan and create content based on this. Check out some of the ideas you could use below.

Milan Fashion Week Content Inspo

Styling tip carousel: Take a look at photos from the shows and note down any styling that catches your eye. Create a carousel using styling tips you think would resonate with your target market. This will position you as a go-to resource, especially if you show how-to examples using pieces from your brand.

This or that polls: A simple concept which is almost guaranteed to increase your audience engagement is this or that polls on your stories. This could include a choice between burgundy or navy, midi or maxi skirts, wool or leather, whatever you are seeing hit the runway. Create collages with Picsart to show different examples and to make your stories visually captivating. This is also a useful tool in figuring out what future products your audience might want to see from your brand.

Daily blog recaps: Each evening, recap what has happened that day in Milan on your blog. Your posts may include significant shows that took place that day, which celebrities attended and any fashion predictions you have based the trends you have seen. Top tip: embed relevant video content you have made to keep your reader hooked. 

These are just some of the concepts you could utilize to get involved in one of the most exciting weeks in fashion. Consider what you’d like to showcase from your brand and brainstorm how to portray this in the best way possible. 

Head over to picsart.com or open the Picsart app to create your own Milan Fashion Week content.

 

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.