Wan 2.7 prompt guide: the formula plus 24 ready-to-use prompts

Wan prompts are the text instructions you give the Wan model to generate video, and the better the prompt, the better the clip. Wan 2.7 is Picsart’s default AI video model, built for multi-reference generation with native audio, so a strong Wan 2.7 prompt describes not just the scene but the motion, the camera, and the sound. The easiest way to use it is on Picsart: open the Picsart AI Video Generator, select Wan 2.7, paste a prompt, and generate.

This Wan prompt guide is a copy-paste library of 24 Wan prompts, grouped by use case: cinematic, product, multi-character, camera movement, social, and image to video. Before the list, there is a simple formula for writing your own. Every prompt is ready to paste and tweak.

The Wan prompt formula

Use this quick Wan prompting guide to structure any clip. A strong Wan 2.7 prompt covers six things:

Subject + scene + action + camera + audio + style.

Name what is in the shot and the setting, say what happens across the clip, describe the camera move, call out the sound you want, and set the visual style. Wan generates native audio in the same run, so it pays to direct it: name the ambient sound, dialogue, or music. And because Wan responds to plain-language camera direction, words like “slow dolly-in” or “drone pull-back” do real work.

A quick example of the formula in action:

“A lone hiker on a misty mountain ridge at dawn, walking toward the edge as clouds roll below, slow drone pull-back revealing the valley, wind and distant birdsong, cinematic, warm morning light.”

Keep each clip to one clear beat rather than a whole story, and let the length, 5, 10, or 15 seconds, match the action.

Cinematic prompts

Wan shines on cinematic motion, so name the camera and the light.

• Coastal drive: “A vintage convertible driving along a cliffside coastal road at sunset, camera tracking alongside, waves crashing below, warm rim light, engine hum and ocean sound, cinematic, shallow depth of field.”
• Neon street: “A figure walking through a rain-soaked neon alley at night, slow dolly-in, reflections shimmering on the wet ground, distant city hum and soft rain, moody cyberpunk mood.”
• Desert wide shot: “A lone rider crossing a vast desert at golden hour, sweeping drone shot pulling up and back, dust trailing behind, wind and hooves on sand, epic and cinematic.”
• Forest light: “Sunlight breaking through a misty pine forest, slow push-in along the forest floor, dust motes drifting in the beams, gentle ambient birdsong, serene and atmospheric.”

Product and brand prompts

Wan is strong for product and brand video, so keep the subject clean and the motion smooth.

• Product hero: “A sleek smartwatch on a rotating matte black pedestal, slow 360-degree turn, soft studio lighting catching the glass, subtle ambient hum, clean and premium.”
• Cosmetic pour: “A close-up of golden serum dripping slowly onto a marble surface, macro lens, soft window light, gentle liquid sound, elegant and minimal.”
• Drink splash: “A can of sparkling water on ice with a slow-motion splash of water around it, side lighting, crisp fizz and splash sound, bright and refreshing, high energy.”
• Unboxing feel: “A minimalist kraft gift box opening slowly to reveal a folded scarf, top-down camera pushing in, soft paper rustle, warm and inviting.”

Multi-character prompts

Wan holds faces and outfits consistent across a scene, so it is built for multi-character shots.

• Cafe conversation: “Two friends laughing over coffee at a sunny cafe table, natural window light, one leans in to speak, warm ambient chatter and clinking cups, candid and warm.”
• Team huddle: “A group of four coworkers gathered around a laptop in a bright office, reacting with excitement, handheld camera, upbeat ambient office sound, energetic and modern.”
• Family dinner: “A family of four passing dishes around a warm dinner table, soft golden light, gentle laughter and cutlery sound, cozy and heartfelt.”
• Street crew: “Three dancers in matching streetwear performing a synced routine in an urban plaza, camera circling the group, upbeat electronic beat, high energy and stylish.”

Camera movement prompts

Wan follows plain-language camera direction, so lead with the move.

• Slow push-in: “Slow push-in on a steaming bowl of ramen on a wooden counter, chopsticks lifting noodles into frame, kitchen ambience, warm and appetizing.”
• Drone pull-back: “Drone pull-back rising from a lone cabin to reveal a snowy forest valley, soft wind, vast and peaceful, cinematic.”
• Orbit shot: “Camera orbiting a classic sports car parked in an empty concrete garage, dramatic overhead lighting, low engine rumble, sleek and moody.”
• Handheld follow: “Handheld camera following a runner from behind through a misty park at dawn, footsteps and breathing, ambient birdsong, energetic and immersive.”

Social and short-form prompts

For vertical social clips, keep the action punchy and the hook early.

• Recipe reveal: “A quick vertical clip of a chef flipping a pancake in a sunlit kitchen, close handheld shot, sizzle and upbeat music, bright and fun, 9:16.”
• Outfit spin: “A person doing a quick outfit spin in front of a colorful mural, camera whip-pan, upbeat beat drop, playful and stylish, vertical.”
• Skincare routine: “A close-up vertical shot of hands applying moisturizer, soft natural light, gentle ambient music, clean and calming, 9:16.”
• Travel snapshot: “A fast vertical montage feel of a traveler stepping onto a rooftop overlooking a city at dusk, wind and distant traffic, warm and cinematic, 9:16.”

Image-to-video prompts

Upload a still, then describe how it should move. Wan animates the image while keeping the subject intact.

• Animate a portrait: “Bring this portrait to life with a gentle head turn and a soft smile, subtle hair movement in a light breeze, natural blinking, keep the face and outfit identical.”
• Animate a product shot: “Add a slow 360-degree rotation to this product on its pedestal, soft studio light shifting across the surface, keep the product identical.”
• Animate a landscape: “Bring this mountain photo to life with drifting clouds, rippling water, and swaying grass, gentle wind sound, keep the composition the same.”
• Animate an illustration: “Animate this illustrated character with a subtle idle motion, blinking and a slight sway, soft ambient background, keep the art style intact.”

Tips for better Wan prompts

A few habits raise the hit rate on every prompt:

Start creating with Wan on Picsart

Keep this Wan 2.7 prompt guide handy: the best Wan prompts are specific about the scene, the camera, and the sound. Copy any prompt above, open the Picsart AI Video Generator, select Wan 2.7, and make your first clip in minutes.