Welcome back to our Fashion Week Fever series. This week, we’re diving into the first European event of the biggest month in fashion, London Fashion Week. With the event kicking off this Friday, this is a great time to make preparations to ensure that you and your brand can join in on the action. You don’t need to be a big name or a famous fashion house to use London Fashion Week as an opportunity to showcase your talent and creativity. Check out our tips below for making the most of one of the biggest events in fashion.
Why do people celebrate London Fashion Week?
London is renowned for its ties to fashion. Having produced some of the biggest names in the industry, like Anna Wintour, huge brands including Alexander McQueen and Burberry, and countless supermodels, the city is no stranger to style. Many have been inspired by the UK’s classic approach to fashion, which often incorporates an edge, as seen in Vivienne Westwood’s designs through the brand’s inclusion of punk culture.
How can I get involved in London Fashion Week?
Run a brand event inspired by British fashion icons: This is an ideal time to showcase your fashion brand or style-related business in a fun and unique way. Why not host your own Fashion Week event, inspired by famous UK fashion industry figures? Serve traditional British foods as canapés (like scones and scotch eggs), project images of London’s landmarks onto walls and encourage your guests to come dressed as British fashion icons. Make room for your own runway to showcase your collection or products, take photos and you have some great Fashion Week content for your brand.
Show how to recreate well-known looks: Does your brand have a muse or a fashion inspiration? Or do your pieces fall under a specific aesthetic celebrities like to adopt? Use famous fashion moments as a tool to show your audience how they can recreate their own versions of specific outfits by wearing your brand’s clothing. Whether you’re showing your audience an alternative to Elizabeth Hurley’s safety pin dress, or how to replicate one of Edward Enninful’s sleek looks, there’s a way to adapt this concept for most brands.
Create content: This should be a key focus as a brand during Fashion Week. Creating content that inspires, informs or relates to your audience is one of the best ways to build an authentic and engaged following, and ultimately, a customer base. Take a look below at some of the content ideas we suggest.
London Fashion Week content inspo
Street interviews: Whether you’re in London or not, get out there and do some street style interviews! Ask people what they’re loving, what they’re hoping to see on the runway and what their favorite brands are. This is your chance to introduce the people you’re interviewing (and social media users) to your brand. These videos can be posted across Instagram, YouTube and TikTok to maximize reach.
Posts which take on classic UK culture: Create a London-themed photoshoot! Set up high tea using thrift store or charity shop dishes if your brand’s style is classic and luxurious. Throw on some rain boots and head to a field to recreate a Glastonbury Festival setting if you have more of a boho vibe. Grab a tennis racket to give the impression of Wimbledon if you lean towards a sporty aesthetic. Don’t worry if you can’t find the perfect location, just use the Picsart AI Background Generator to give your photos the perfect finishing touches.
Email campaign: Engage your existing customers with an email campaign. Show off some of your favorite items and mention how you’re celebrating London Fashion Week. Let your readers know of any discounts you’re offering for the occasion. Finish it off with a themed email header image, which you can create using Picsart’s Email Header Templates.
There are so many ways you can get involved in this year’s London Fashion Week. Use this as a chance to celebrate your brand’s uniqueness, wherever you are. Tailor your LFW content to suit your own niches and aesthetics to achieve maximum impact, and remember, this is a great time to increase your visibility organically.
Head over to picsart.com or open the Picsart app to get inspired to create your own London Fashion Week content.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.
