Ideogram Vector is a new SVG model that turns a written prompt into logos, icons and illustrations, and it can take up to five reference images to steer the look. Its companion, Ideogram Vectorize, works from the other direction: it traces any JPEG, PNG or WebP into a clean SVG with no prompt at all. Both are now in the Picsart AI Playground, so a lettering idea or a flat sketch can become a file that scales, recolors and edits like real design work.

Two models, one destination: the SVG file

Most image models hand back pixels. That is fine for a social post and a problem for a logo, because a logo has to live on a business card, a shop window and a tote bag without falling apart. Ideogram Vector and Ideogram Vectorize both skip the pixel stage and deliver vector artwork, built from shapes and paths instead of a grid of dots.

The difference between them is the starting point. One begins with words, the other begins with a picture you already have.

Ideogram Vector Ideogram Vectorize
Starts from A text prompt An existing image
Prompt Required None
Images in Up to 5 optional references One source image: JPEG, PNG or WebP
Output SVG SVG
Best for New logos, icons, lettering and illustrations Converting artwork that already exists

Why an SVG is worth more than a PNG of the same design

A vector file describes its artwork as math, so it holds a crisp edge at any size. The same SVG can print as a thumbnail-sized product label or stretch across a wall poster, and the curves stay clean at both ends. A PNG blown up to poster size turns soft and blocky, which is exactly why print shops ask for vectors.

Color is the second payoff. Every fill in an SVG is a value that can be changed, so a design generated in teal can be swapped to a brand palette, a seasonal colorway or a single-ink version for screen printing. Ideogram Vector’s output is built for exactly that kind of recoloring.

The third payoff is control over parts. Each shape in the file is its own element, so a vector editor can select one leaf, one letter or one star and move, resize or delete it. That turns an AI result into a starting draft a designer can finish, rather than a flat image to accept or reject.

Ideogram Vector: from a written idea to an SVG

Ideogram Vector takes a prompt and returns editable SVG artwork. The model leans hard into typography: script words, slogan lettering, letters bent into shapes and engraved-line type are all squarely in its range. It also handles flat illustrations and compact logo marks.

Reference images are where the model gets precise. Up to five images can ride along with the prompt, and the first one acts as the primary source while the rest add supporting direction. A hand-drawn napkin sketch in slot one plus two color swatches behind it gives the model a layout and a palette to work from, which beats describing both in words. Aspect ratio is set per generation, with auto as the default.

Good prompts for this model name the subject, the lettering style, the palette and the background in plain terms. Three starting points:

Lettering logo

A circular badge logo with the words “Night Owl Bakery” in bold rounded script across the center, a small crescent moon above the text, and a ring of tiny wheat stalks around the edge. Warm mustard yellow and deep plum on an off-white background, flat colors, no gradients.

Flat illustration

Cyclist riding along a coastal road at sunset, with layered hills, a lighthouse in the distance and three seagulls overhead. Coral, peach and navy palette, simple geometric shapes, clean outlines, flat vector style.

Icon set

A set of six minimal line icons for a travel app: suitcase, airplane, map pin, passport, camera and compass. Uniform 2px stroke weight, rounded corners, single teal color on a white background, evenly spaced in a grid.

Ideogram Vectorize: trace any JPEG, PNG or WebP into a clean SVG

Ideogram Vectorize has one input and no prompt box. Upload a JPEG, PNG or WebP, and the model traces it into a clean SVG. There is nothing to describe, so the whole job is choosing the right source image.

The obvious job is rescue work. A small business with a logo that only survives as a low-resolution PNG from years ago can turn it into an SVG and print from that. The same goes for a hand-lettered sign photographed on a phone, a pop-art portrait exported from a drawing app, or a sticker design that was only ever saved as a flat image.

What to make with Ideogram Vector and Vectorize

The two models cover five broad kinds of work. Each one benefits from the scale, recolor and edit-by-shape freedom that SVG gives.

  • Typography. Quote art, wedding signage, café chalkboard-style menus and motivational slogans with swashes and flourishes.
  • Illustrations. Flat editorial spot art, website hero graphics, children’s book vignettes and seasonal greetings.
  • Logos and branding. Wordmarks, badge logos, monograms and the small icon marks that sit beside a brand name.
  • Print and merch. T-shirt graphics, tote bag prints, posters and enamel pin designs, where clean edges matter most.
  • Labels and stickers. Candle and jam jar labels, die-cut sticker sheets and packaging seals.

For a brand logo built around a business name with guided style choices, the AI logo generator offers a more structured path. Ideogram Vector is the pick when the deliverable has to be a true vector file from the start.

The whole process runs inside the Picsart AI Playground and takes six short steps.

How to use Ideogram Vector in Picsart

1. Open the AI Playground

Go to the Picsart AI Playground and choose Ideogram Vector from the model list. Pick Ideogram Vectorize instead to convert an image you already have.

2. Write the prompt

Describe the subject, the lettering style, the palette and the background.

3. Add reference images

Attach up to five references. Put the most important one first, since the first image acts as the primary source and the others add supporting direction.

4. Set the aspect ratio

Leave it on auto or pick the frame that suits the final use, such as square for a badge or wide for a banner.

5. Generate and review

Run the generation and check the result. Adjust the prompt or swap references to refine the design.

6. Take the SVG into your editor

Save the SVG and open it in a vector editor to recolor it, resize it or refine individual shapes.


Get answers to common Ideogram Vector questions

Ideogram Vector is an AI model that turns a text prompt into SVG files. It is built for logos, icons, lettering and illustrations, and it accepts up to five reference images to guide the result. It is available in the Picsart AI Playground.

Start with a sketch or a sentence

Ideogram Vector and Ideogram Vectorize close the gap between an idea and a file that is ready for print, merch and branding. Write the design or upload the image, and get an SVG that scales, recolors and edits like the real thing. Open the Picsart AI Playground and make the first vector.