Understanding Facebook ad sizes and dimensions is essential for successful social media marketing. Whether you’re new to social media advertising or a marketing pro, this guide will walk you through everything you need to create ads that look great and perform even better.

The importance of getting FB ad sizes correctly

Selecting the right Facebook ad dimensions isn’t just about ticking a box on a technical checklist. It’s a strategic decision that can make or break your ad’s visibility, user experience, and ultimately, your return on investment (ROI). Here’s why nailing your FB ad size is so crucial:

  • It enhances visual appeal and conveys professionalism
  • It ensures optimal ad performance across various devices and placements
  • It minimizes the risk of image cropping or distortion
  • It drives higher engagement rates and click-through rates (CTR)
  • It keeps you in line with Facebook’s ad policies, avoiding potential rejections

Before launching your campaign, always test your ads on multiple devices. This extra step ensures your creative looks stellar across the board.

Facebook ad dimensions for 2025

Facebook offers a diverse array of ad formats, each with its own set of recommended sizes. Let’s break down the most popular formats and their optimal dimensions:

Feed ads

These ads appear directly in users’ Facebook news feeds, seamlessly integrated between organic posts from friends, family, and followed pages. As users scroll through their feed, these ads maintain the same format as regular posts but include sponsored labels. They offer the most natural and engaging way to reach audiences, supporting various content types including single images, videos, and links with preview cards.

Facebook feed image ad sizes:

  • Dimensions: 1080px x 1080px or larger
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 1:1 or 1.91:1
  • Text overlay: Keep under 20% of image area
  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters
  • Primary text: 2,200 characters (recommended to keep under 125)

Facebook feed video ad sizes:

  • Dimensions: 1080px x 1080px (both web and mobile) or 1080px x 1350px (mobile only)
  • File types: MP4, MOV, GIF
  • Maximum file size: 4GB
  • Maximum length: 240 minutes
  • Recommended length: 15-60 seconds
  • Aspect ratio: 1:1 web and mobile, or 4:5 mobile only
  • Sound: Optional but recommended
  • Video compression: H.264 recommended
  • Frame rate: Minimum 30fps
  • Bitrate: At least 1 megabit per second for HD content

Carousel ads

These ads feature 2-10 swipeable cards that users can scroll through horizontally, each with its own image or video, headline, and link. They appear in the feed, making them perfect for showcasing multiple products, telling a step-by-step story, or highlighting different features of a single product. Users can interact by swiping or clicking arrows to explore each card.

Facebook Carousel image ad sizes:

  • Dimensions: 1080 x 1080 pixels
  • File types: JPG, PNG
  • Maximum file size: 30MB per image
  • Aspect ratio: 1:1 (square)
  • Number of cards: 2-10
  • Text: 125 characters per card
  • Headline: 40 characters per card
  • Link description: 20 characters per card

Facebook Carousel video ad sizes:

  • Dimensions: 1080 x 1080 pixels
  • File types: MP4, MOV
  • Maximum file size: 4GB per video
  • Maximum length: 240 seconds per video
  • Minimum length: 1 second
  • Aspect ratio: 1:1
  • Sound: Optional
  • Number of cards: 2-10

Stories ads

These vertical, immersive ads appear between organic Stories content on Facebook, taking up the entire screen of mobile devices. They show up as users tap through their friends’ Stories, creating a natural viewing experience that matches how people already consume Stories content. With interactive elements like swipe-up links and stickers, Stories ads can drive immediate action while users are in a highly engaged viewing mode.

Facebook Story image ad sizes

  • Dimensions: 1080 x 1920 pixels
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 9:16 (vertical full-screen)
  • Text overlay: Recommended to keep under 20% of image area
  • Visible area: Consider safe zones (top 250 pixels and bottom 149 pixels)
  • Links: Include swipe-up feature for accounts with 10K+ followers

Facebook Story video ad sizes

  • Dimensions: 1080 x 1920 pixels
  • File types: MP4, MOV
  • Maximum file size: 4GB
  • Maximum length: 15 seconds
  • Minimum length: 1 second
  • Aspect ratio: 9:16
  • Sound: Highly recommended (85% of Stories are watched with sound on)
  • Frame rate: Minimum 30fps
  • Video compression: H.264 recommended
  • Bitrate: At least 1 megabit per second for HD content

Right column ads 

These ads appear exclusively on desktop browsers, positioned in the right-hand column of Facebook’s interface. While users scroll through their feed, these ads remain visible in a fixed position alongside organic content, making them effective for sustained visibility. Unlike feed ads, right-column ads maintain a more traditional “banner ad” format, perfect for remarketing campaigns and conversion-focused messaging.

Facebook right-column Image ad sizes:

  • Dimensions: 1080 x 1080 pixels
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 1:1 (square)
  • Text overlay: Keep under 20% of image area
  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Facebook right-column video ad sizes:

  • Dimensions: 1080 x 1080 pixels
  • File types: MP4, MOV
  • Maximum file size: 4GB
  • Maximum length: 120 minutes
  • Minimum length: 1 second
  • Aspect ratio: 1:1
  • Sound: Optional (many users browse without sound)
  • Video compression: H.264 recommended
  • Frame rate: Minimum 30fps

Collection ads

Showcase your products Perfect for e-commerce, collection ads combine a main image or video with product cards:

Facebook collection image and video ad sizes:

  • Cover image/video: 1080px x 1080px and up
  • Aspect ratio: 1:1
  • File type: for images PNG or JPG; for videos MP4 or MOV
  • Maximum file size: 4GB

Search results ads

These ads appear in Facebook’s search results when users look for specific terms, products, or services. They show up alongside organic search results, targeting users with high intent who are actively searching for related content. This placement lets you capture attention at the exact moment when users are seeking specific information.

Facebook search results image ad sizes:

  • Dimensions: 1080px x 1080px or larger
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 1:1 recommended, 16:9 or 9:16 (these sizes can get cropped to 1:1 on some devices)
  • Text overlay: Keep under 20% of image area
  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Facebook search results video ad sizes:

  • Dimensions: 1080px x 1080px or larger
  • File types: MP4, MOV, or GIF
  • Maximum file size: 4GB
  • Maximum length: 240 minutes
  • Aspect ratio: 16:9 or 1:1
  • Sound: Optional
  • Video compression: H.264 recommended
  • Frame rate: Minimum 30fps

Messenger ads 

These ads appear in users’ Messenger home screen, between their conversation threads. They create opportunities to start direct conversations with potential customers right where they’re already messaging friends and family. When users tap on your ad, they can immediately start a conversation with your business or visit your chosen destination.

Facebook Messenger image ad sizes:

  • Dimensions: 1080px 1920px, or larger
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 9:16

Facebook Messenger video ad sizes:

  • Dimensions: 1080px x 1920px, or larger
  • File types: MP4, MOV
  • Maximum file size: 4GB
  • Maximum length: 120 seconds
  • Aspect ratio: 9:16
  • Sound: Optional but recommended
  • Video compression: H.264 recommended
  • Frame rate: Minimum 30fps

Reels ads

These full-screen vertical ads appear between organic Reels content as users scroll through videos. They seamlessly blend with user-generated content while maintaining the engaging, fast-paced nature of the Reels format. Ads can be either single videos/images or collections, offering flexibility in how you tell your story.

Facebook single Reels image and video ad size: 

  • Dimensions: 1080 x 1920 pixels
  • File types: MP4, MOV for video; JPG, PNG for images
  • Maximum file size: 4GB for video, 30MB for images
  • Video length: 3-60 seconds
  • Aspect ratio: 9:16 (vertical full-screen)
  • Sound: Required for videos
  • Frame rate: Minimum 30fps
  • Video compression: H.264 recommended
  • Text: Keep brief and visually integrated
  • Captions: Recommended for accessibility

Reels collection specifications:
Facebook Reels image collection ad sizes:

  • Dimensions: 1080 x 1920 pixels (each image)
  • File types: JPG, PNG
  • Maximum file size: 30MB per image
  • Number of items: 2-10 per collection
  • Aspect ratio: 9:16
  • Text overlay: Integrate with design

Facebook Reels video collection ad sizes:

  • Dimensions: 1080 x 1920 pixels
  • File types: MP4, MOV
  • Maximum file size: 4GB per video
  • Length: 3-60 seconds per video
  • Number of items: 2-10 per collection
  • Aspect ratio: 9:16

Business Explore ads

These ads appear in Facebook’s Business Explore section, where users actively discover and engage with business content. They’re strategically placed among organic business posts and content, making them ideal for B2B marketing and reaching professionally-minded audiences actively exploring business-related content.

Facebook Business Explore image ad sizes:

  • Dimensions: 1080 x 1080 pixels or larger
  • File types: JPG, PNG
  • Maximum file size: 30MB
  • Aspect ratio: 1:1 or 1.91:1
  • Text overlay: Keep under 20% of image area
  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 30 characters

Facebook Business Explore video ad sizes:

  • Dimensions: 1080px x 1080px for web, 1080px x 1350px for mobile
  • File types: MP4, MOV
  • Maximum file size: 4GB
  • Maximum length: 240 minutes
  • Recommended length: 15-60 seconds
  • Aspect ratio: 1:1 for web, 4:5 for mobile
  • Sound: Optional
  • Video compression: H.264 recommended
  • Frame rate: Minimum 30fps

How to use Picsart to get automatic ad sizing

A better way of making sure you get your Facebook ad sizing correct each time is by tapping into Picsart’s toolset and templates to create ads much faster and with less hassle.

Get the right size automatically with pre-defined FB ad sizes

Start with a complete set of pre-defined sizes for every Facebook ad format you need. Feed ads, Stories, carousel posts, Reels – they’re all ready to go. No more checking Facebook ad dimension guides or worrying about specs. Just pick your format and start creating.

Transform ads between formats instantly 

Want to test how your feed ad performs as a Story? The Resize tool handles that for you. With one click, it intelligently adjusts your entire Facebook ad size without ruining the design – images, text boxes, and graphics automatically rearrange to fit the new format perfectly. Create one ad and adapt it for every placement without starting over.

Start with professional templates

Jump into a vast collection of designer-crafted Facbook ad templates specifically built for Facebook advertising. Each template gives you a professional foundation that’s ready for customization. Whether you’re promoting products, events, or services, find the perfect starting point and make it yours.

Keep your brand consistent effortlessly

Add your brand colors, fonts, and logos to your Brand Kit once, and they’re always at your fingertips. Every new ad you create stays perfectly aligned with your brand identity, making it easy to maintain a cohesive look across all your campaigns.

Turn hours of work into minutes

Creating multiple ad variations for testing becomes simple when you’re not wrestling with sizes and formats. Spend less time on technical adjustments and more time perfecting your message. Here’s your streamlined workflow:

  1. Choose your ad format or template
  2. Create your ad
  3. Resize for different FB ad sizes with just the use of a button
  4. Export in high resolution
  5. That’s it! You just created 3-4 ads at once

Ready to make Facebook ads that stand out? Open the editor and create your first ad with the perfect size.

Best practices for stellar Facebook ad design

To truly elevate your Facebook ads, consider these design best practices:

  • Opt for high-quality images or videos that are crisp and visually engaging
  • Minimize text on images (Facebook recommends less than 20% text coverage)
  • Maintain consistent branding across all ad formats
  • Use contrasting colors to make your call-to-action (CTA) buttons pop
  • Experiment with different ad sizes and formats to identify what resonates best with your audience

Conclusion

Mastering Facebook ad sizes and dimensions is critical to creating impactful advertising campaigns. By following this guide and leveraging tools like Picsart, you can ensure your ads not only comply with Facebook’s requirements but also captivate and engage your target audience effectively.

Remember, while perfecting your FB ad size is crucial, it’s just the beginning. Combine it with compelling content, strategic targeting, and continuous testing to achieve outstanding results in your Facebook advertising endeavors.