Producing content is every creative’s favorite part of marketing. Choosing fonts and colors that pair well together, creating copy that you know will resonate well with your audience, and tweaking visuals until they’re just right can lead to a special kind of satisfaction when you see the likes start to creep up and the comments begin to pour in. However, getting started can sometimes feel impossible, especially if you have no prior content experience. Here are ten ways you can make sure that you’re making the most of your social media content, whether you’re a pro, or a design newbie.

Use the psychology of colors and fonts

You don’t have to be a psychologist to understand the basics of colors for branding and how it relates to our perceptions. Use the colors and fonts that best represent your brand, whether to create a sense of sophistication, or to replicate the feel of nature. 

Make the most of templates and brand kits to save time

Tailored templates and brand kits can be a lifesaver, especially when you’re short on time. Prepare a range of editable templates, ready for when you need to post a reactive piece, or even just to improve your processes. 

Caption length: know how long your post should be

The ideal caption length depends on the platform and your audience. Shorter, snappier captions work well on platforms like Twitter (X) and Instagram, whereas longer-form storytelling performs better on LinkedIn and Facebook. When in doubt, test different lengths and analyze engagement levels to determine what works best for your brand.

Use best practices for video content

If you only follow a few simple steps, use these three for short form videos:

  • Grab attention fast with a hook to interest viewers in the first few seconds.
  • Make it sound-off friendly by using captions, so your message is clear without audio.
  • Keep your content engaging, don’t fall into the trap of rambling or including unnecessary clips.

Batch content to save time

Creating multiple pieces of content in one go can help regulate your workflow and keep your posting schedule consistent. Set aside a few hours to a day at a time to brainstorm, design, and schedule multiple posts at once. This saves time and allows you to maintain a steady presence online without scrambling for last-minute ideas.

Humanize your brand with user-generated content (UGC) and employee-generated content (EGC)

UGC and EGC can add an authentic feeling to your brand’s social media presence. Share user photos and videos, or highlight behind-the-scenes moments from your team. This helps to build trust by creating an inclusive feel to your content.

Create shareable posts with value (e.g. infographics)

People love to share content that provides value. Educational infographics, quick tips, and how-to guides tend to perform well because they offer useful information in a quick and visually appealing format. Ensure your graphics are easy to read and digest, and don’t overload them with too much text. 

Mix your content up with polls, questions, and stickers to prompt engagement

Social media is a two-way conversation, and engagement is key to building a loyal following. Incorporate interactive elements like polls, question stickers, and quizzes to encourage audience participation. These tools make your content more interesting and help boost visibility through heightened engagement.

Stay consistent with your branding across all visuals

A cohesive identity helps to build recognition. From color schemes to typography, make sure your brand’s aesthetic remains consistent across all social media channels. This establishes credibility and makes your branding recognizable.

Learn the basics of video editing

Good editing can take your content to new heights, but over-editing can have the opposite effect. Stick to clean, high-quality visuals without excessive filters or unnatural saturation. Keep clean to keep your videos clear and easy to watch.

With these ten pointers, you can be sure that your content will hit the mark. No matter whether you’re looking to increase visibility on social media, or hoping to build a loyal community, these steps can help you to achieve a cohesive brand presence across your social media channels. Use these tips as guidance to inform your social media content strategy, and make sure to stay consistent to see the results. Happy creating!

 

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.