Are you taking advantage of this year’s biggest trend yet? Ready to embrace your inner brat? Charli XCX has perfected the incredibly simple yet edgy, unapologetic look and vibe that the internet has embraced. It’s the look that’s taken over the internet, and it’s your brand’s chance to ride the wave. This bold, rebellious, and carefree style is perfect for connecting with Gen Z and showing off your brand’s playful, authentic side. So, are you in?

What does brat stand for? 

The “brat summer” aesthetic, inspired by Charli XCX’s latest album, is characterized by a bold, rebellious, and carefree attitude. It embraces individuality and imperfection, offering a unique way for your brand to stay culturally relevant while humorously showcasing a relatable side.

Brands are leveraging the “brat summer” trend on social media in various ways, such as sharing unfiltered, playful content that aligns with the carefree spirit of the trend. This includes bold visual aesthetics, humorous and relatable posts, and even collaborations that reflect the rebellious vibe. By tapping into this trend, companies can engage their audience in a fun and authentic way, demonstrating their relevance and connection to contemporary culture.

How to get the brat rebrand with Picsart

With Picsart, you can easily inject brat green into your content through our bratty templates, stickers, and shapes. Here’s how to give yourself a Charli XCX-inspired rebrand in just a few steps.

Step 1: Choose Brat Green

The signature brat green is bold, vibrant, and impossible to ignore. Start by selecting the perfect shade in Picsart’s color palette, the hex code for brat green is #8ACE00. On Picsart web, start a new project and select background > color > then type in the hex code 8ace00.

Step 2: Use the ‘Arial’ font

Who knew Arial was the brattiest font out there? This simple font has taken over the internet, stretched and lo-res.

Step 2: Use Bold Templates

Picsart offers a wide range of templates that can be easily customized. Look for ones that have bold, edgy designs. Think neon signs, grunge textures, and anything that feels a bit rebellious. Apply your brat green to these templates to start setting the tone.

Step 3: Add Edgy Stickers

Stickers are a great way to add personality to your rebrand. Search for stickers that match the brat aesthetic – look for things like neon signs, edgy text, and fun, rebellious icons. Don’t forget to incorporate brat green into these stickers to keep everything cohesive.

Step 4: Shape Up with Attitude

Shapes can add an extra layer of creativity to your designs. Use brat green shapes to frame your photos, create bold backgrounds, or add accents to your text. Think outside the box – the brattier, the better.

Step 5: Mix and Match

The key to nailing a Charli XCX-inspired look is to mix and match different elements until you find the perfect balance of edgy and fun. Don’t be afraid to experiment with different combinations of templates, stickers, and shapes. The goal is to create something that feels uniquely you while still channeling that brat energy.

Step 6: Share Your Rebrand

Once you’ve perfected your Charli XCX-inspired rebrand, it’s time to show it off. Share your new look on social media, update your profile pictures, and give your followers a taste of your brat-tastic transformation.

With Picsart, rebranding yourself in the brat style is a fun and easy process. By focusing on brat green and using our wide range of templates, stickers, and shapes, you can create a bold, edgy look that’s all your own. So go ahead, embrace your inner brat!

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.