Earlier this month, Pantone announced their highly anticipated Color of the Year: Mocha Mousse. This light brown is exceptionally versatile and can be applied for countless design and marketing needs. The essence of Mocha Mousse is warm and sophisticated, making it perfect for branding. If you’re looking to spruce up your content in 2025, incorporating this color can act as the refresh you need without requiring drastic changes. Here are some creative ways to make the most of Pantone’s Color of the Year.
1. Design Elements
Mocha Mousse can give your design elements an extra edge, perfect for creating a polished and approachable look.
- Tip: Play with the color through shapes, icons, or typography. Pair it with complementary colors like soft creams or muted greens for a contrast that catches the eye.
- Use them for: Highlighting headers and sub-headers, or adding key design components in your marketing materials.
2. Backgrounds
A versatile color like this brown can shine as a background. Its soft tone provides a calming and engaging canvas for all types of content.
- Tip: Experiment with gradients, textured patterns, or even sparkly overlays to add depth and dimension.
- Use them for: Presentations, websites, digital ads, or even printed materials. This color makes your message stand out without overpowering the viewer.
3. Templates
For small businesses looking to save time while staying on-trend, templates in Mocha Mousse can be a lifesaver. These allow you to maintain consistency and professionalism with minimal effort.
- Tip: Select a pre-designed template featuring this color to make creating content quick and simple.
- Use them for: Social media posts, email newsletters, presentations, or marketing collateral.
4. Stickers
Sometimes, it’s the small details that make the biggest impact. Stickers can add a personalized touch to your designs while maintaining a cohesive look.
- Tip: Add light brown stickers to Instagram Stories, blog visuals, or email designs for a polished look.
- Use them for: Filling empty space and creating a visual impact.
Mocha Mousse can be used to make a statement. Its chocolatey hue is a great choice for small businesses looking to refresh their branding or marketing assets. Due to its feeling of warmth, this is an obvious choice for restaurants and cafes, however it would also work for luxury brands due to its class. No matter what your business specializes in, there’s sure to be an opportunity to incorporate Pantone’s Color of the Year into your social media posts for the new year.
Create your own Mocha Mousse content now at picsart.com or by downloading the Picsart app.
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