Instagram’s look is shaped by its fonts. Fonts guide how we read, feel, and connect with posts. And in 2025, Instagram uses a mix of custom and system fonts to keep the app clean, modern, and easy to use. If you’ve ever wondered what fonts Instagram uses or how creators get cool custom text styles, this guide breaks everything down in a simple way.

We’ll cover the main fonts in the app, the classic text options in Stories and Reels, and how to get custom Instagram fonts using tools like the Picsart font generator. You’ll also find examples, tips, and quick steps you can follow right away.

What fonts does Instagram use in 2025?

Instagram uses a mix of custom and device-specific fonts. The app’s main brand font is called Instagram Sans. It appears in logos, marketing, ads, and many parts of the interface.

But on your phone, Instagram also uses default system fonts, so text loads fast and looks clean. This means the font you see may depend on your device.

Here’s the simple breakdown:

  • Instagram’s brand font: Instagram Sans 
  • iPhone and iPad: SF Pro 
  • Android devices: Roboto 
  • In Stories, Reels, and posts: a set of built-in text styles like Classic, Modern, Neon, Typewriter, and Strong. 

Each font works for a different purpose. Instagram Sans is all about identity. System fonts keep the app light. The Story/Reel fonts help people add personality to their content. Let’s go deeper.

Instagram Sans explained

Instagram created Instagram Sans to give the platform a unified look. The company describes it as a shape inspired by the curves of the logo. It’s simple, round, and friendly. And it works in many languages.

What is Instagram Sans?

Instagram Sans is a custom typeface designed just for Instagram. It blends geometric shapes with soft curves. So it looks modern but not too sharp. It works well in both bold and light weights, which makes it flexible for everything from big headlines to tiny interface labels.

Why did Instagram build a custom font?

A custom font can do things generic fonts can’t:

  • It builds brand identity 
  • It stays consistent across platforms 
  • It supports global languages 
  • It keeps the app visuals unique 

Instagram Sans helps the brand feel cohesive across ads, site pages, and UI elements. When you see it, you instantly recognize the vibe.

Default fonts used inside the app

Even though Instagram Sans is the main visual identity, the in-app experience is different. This is where system fonts come in.

SF Pro on iOS and iPadOS

If you’re using an iPhone or iPad, the main body text you see is SF Pro. It’s Apple’s system font. It’s clean, balanced, and built for small screens. Instagram uses it because it loads fast and blends perfectly with the rest of your device’s interface.

Roboto on Android

Android devices use Roboto, Google’s signature system typeface. It’s strong, simple, and easy to read. It also performs well on different screen sizes, which is key for Instagram’s layout-heavy experience.

Fonts available inside Stories, Reels, and posts

When you add text in Stories or Reels, you don’t see SF Pro or Roboto. Instead, you see Instagram’s creative text styles. These fonts help your content feel more expressive.

Here are the main options you’ll find:

Classic

This is the original Instagram font style. It looks clean and simple. It works for almost anything – quotes, captions, questions, polls, or simple notes.

Modern

Modern has sharper lines and a sleek feel. It’s great for minimal edits, clean layouts, and more polished content.

Neon

Neon brings a glowing light effect. It’s bold and eye-catching. People often use it for expressive captions or to highlight key info.

Typewriter

Typewriter has a nostalgic vibe. It feels raw, real, and slightly vintage. Good for diary-like posts or storytelling.

Strong

Strong is bold and thick. It’s used to grab attention fast. It works well for bold statements and visual hooks.

Instagram Sans (Stories version)

Many users can now access a version of Instagram Sans inside the text tool. It matches the brand font and gives content a more official Instagram feel.

How creators use Instagram fonts for style and engagement

Fonts set the mood of your content. A playful font can make a post feel friendly. A sharp font can make it feel sleek. A glowing font can make it feel intense. Your font choice can change how people respond.

Creators often use different fonts to guide attention. For example:

  • Neon for bold highlight text 
  • Typewriter for emotional storytelling 
  • Classic for casual captions 
  • Strong for strong CTAs 
  • Sans for clean branding 

This is why custom fonts have become popular. They help people stand out in a crowded feed.

How to use custom Instagram fonts with Picsart

If you’ve ever seen unique Instagram font styles in someone’s bio, captions, or Reels, they probably used a font generator. The easiest way to get custom fonts is through the Picsart Instagram font generator.

Here’s how to do it:

Step 1: Go to the Picsart Font Generator

Open the Font Generator. It works on mobile and desktop. No sign-in needed.

Step 2: Type your text

This can be anything- your username, bio line, caption, or even a quote. If you need inspiration, check out this list of aesthetic Instagram bios:

Step 3: Pick the font style you like

Scroll through the list. You’ll see styles ranging from soft and minimal to bold and decorative. Each one previews your text instantly.

Step 4: Copy the text

Tap or click to copy. It only takes a second.

Step 5: Paste into Instagram

Open your Instagram bio or caption editor and paste your new text. It works across Stories, Reels, comments, bios, and post captions.

Why use custom fonts for Instagram?

Using custom fonts helps you shape your brand personality. It makes your page feel more “you.” Here are the biggest benefits:

1. Easy to use

You don’t need any design skills. Just type, pick, copy, and paste. The generator does everything.

2. Fast

It takes only a few seconds to generate dozens of styles.

3. A wide selection

The Picsart font generator gives you many styles that go far beyond Instagram’s built-in fonts.

4. More personality

Custom fonts make your content feel unique. They help your page stand out, especially if you have a theme or aesthetic.

5. Works anywhere

You can use these fonts in your bio, captions, comments, and Stories.

Examples of how to use custom fonts on Instagram

Here are a few simple ways creators use unique font styles:

  • Bio: to express personality or set a vibe 
  • Captions: to make the first line pop 
  • Story titles: to create a polished look 
  • Reel covers: to keep your feed layout consistent 
  • Highlights: to match your theme colors and style 
  • Brand names or quotes: for a stronger visual identity 

A unique typeface can turn a plain caption into something memorable.

Conclusion

Instagram’s design has changed a lot over the years, but fonts continue to shape how we experience the app. In 2025, Instagram uses a mix of custom and system fonts—Instagram Sans, SF Pro, and Roboto—along with several built-in styles in Stories and Reels.

But the real magic happens when you bring in custom fonts. With tools like the Picsart font generator, you can create your own look, add personality, and make your Instagram presence feel fresh and unique.

Try experimenting with different styles. Mix them based on mood, content type, or brand personality. Simple text can make a big visual impact.

FAQ

What font do they use on Instagram?

Instagram’s brand font is Instagram Sans. Inside the app, you may also see SF Pro on iOS and Roboto on Android.

What font is Instagram similar to?

Instagram Sans is similar to geometric sans-serif fonts like Proxima Nova or Circular, but with softer curves.

What is the classic font on Instagram?

The “Classic” option in Stories is Instagram’s original basic typeface. It’s simple and easy to read.

How do I get Instagram fonts?

You can use Picsart’s Font Generator, type your text, pick a style, copy, and paste it into Instagram.