If you haven’t seen the viral Fish Hat Bob videos on TikTok yet, stop reading and watch them now! Earlier this week, TikTok user Leo The Introvert was strolling through a shopping mall when he came across Bob. Impressed by his funky fish hat, Leo complimented Bob on his unique fashion choice. Bob, recently retired, explained that his inspiration came from his brother, who wore a hat every day of his life featuring a fish poking out the front and back. Bob decided to create his own version, available in two colors.
@leo.the.introvert Replying to @Nathanael so wholesome 😂
Thanks to the success of the original video, a TikTok account was set up for Bob, which gained nearly 200,000 followers in less than two days.
@fish.hat.bob #fishhat fishhatbob@Tilted Kilt
Inspired by Bob’s story as a budding solopreneur, we decided to help the 79-year-old step up his social media marketing game using Picsart’s tools.
Creating a Logo
First off, we needed a logo. We aimed to keep the retro feel of Bob’s inspiration while ensuring the visuals were fun and captivating. Using Picsart’s AI Logo Maker, we generated several options and landed on one that felt the most authentic to Bob’s vibe and product offering.
Branding Elements
Next, we tackled the branding elements. Building from the logo, we selected a cohesive color palette. Since Bob’s hats come in blue and cream, those were obvious choices. To complement them, we added mustard yellow and light grey.
Of course, the key visual elements had to tie back to the hats themselves. Inspired by the fish featured on the hats, we leaned into classic depictions of vertebrates.
Developing a Tagline
With the foundation set, it was time to craft a tagline. This was a no-brainer. Playing on the phrase “hook, line, and sinker,” we came up with “Hook, Line, Slay.” Not only do the words “hook” and “line” perfectly match Bob’s product theme, but the original phrase is also relevant as it implies that it’s impossible to resist Bob’s hats. Lastly, we added the word “Slay,” as Gen Z seems to comprise a large chunk of Bob’s audience.
Making Social Graphics
With the branding complete, it was time to create some social graphics. Keeping in line with the fishing theme, we conjured up some refined product images using AI Background, featured Bob’s new logo and tagline, animated text to make scrollers stop in their tracks, and incorporated the brand’s elements and fonts.
Forming the Feed
Finally, we crafted a mock up of how his Instagram grid could look. To keep things visually dynamic, we alternated between text-heavy posts and striking product visuals. We also made sure to infuse an air of novelty and fun to reflect the playful charm of the fish hats themselves.
The Final Catch
So, there you have it! Branding for Bob, with plenty of personality to match his fish hats. Now, we just need to see Bob cast his line into the sea of social media, and we’re confident he’ll reel in even more success!
Check out Bob’s hats here, or head over to picsart.com or download the Picsart app to create your own branding and social media assets.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.
