If you’re even slightly interested in growing your digital presence and making a name for yourself online, then you need to put some effort into building your image. This could be as complex as building your personal brand, or as simple as choosing a specific color. Yep, you heard that right: a color. Cramming it into a bite-sized word or hex color code is easy enough, but what you’re essentially doing is translating the mood, vibe, and emotions that colors inject into our lives, and in turn, injecting those values into your online brand.