Welcome to our final installment of Let’s Make It: Taropy by Melody, the series that has followed Picsart’s very own Melody Nazarian, as she’s taken her first steps into the world of entrepreneurship. As we wrap up the series, we look back at Melody’s journey and hear her top tips. What started as an inspired idea, tarot reading with a creative twist, quickly transformed into a growing business, thanks to dedication, passion, and the support of Picsart’s Small Business Starter Pack. Now, as Melody reflects on her experiences, we get a closer look at the lessons learned, the tools that helped her succeed, and the advice she has for aspiring creators.

Leaning into the Learning Curve

Starting a business comes with challenges, and for Melody, one of the biggest was mastering video content. With video being the focus of her marketing efforts, nailing this was crucial in appealing to her target audience. On her most significant areas of growth, Melody shared that these included:

“Shooting and editing video content consistently and perfecting my video editing skills. Before this, I had never posted videos on TikTok or anywhere else! In the beginning it was a bit awkward but over time it became more natural.” 

To create her video content, Melody searched for a trusty companion that would serve her needs.

“I never thought I’d be such good friends with Picsart’s video editor (I used to be scared of it!) but I’ve come to not only learn a whole lot about video editing, but I’ve come to really enjoy it.”

Although Melody learned a lot about video editing and creating engaging content, she was also able to build on the skills that define her offering:

“My tarot reading skills. Looking back to when I first started this journey, I can’t believe how far I’ve come and how much I’ve learned about each card. I still have more learning and growing to do, but I’m proud of my journey so far.”

The Power of Picsart

When growing Taropy by Melody, Picsart’s range of tools played a fundamental role. Melody’s top go-tos are:

By finding the tools that work best for her, Melody was able to build out her own toolkit that would serve her for months to come. With each providing unique capabilities, these tools enable users to create great content without extensive design knowledge.

How the Small Business Starter Pack Made a Difference

For Melody, the Small Business Starter Pack was the spark of motivation that pushed her to take action. With chapters focusing on every aspect of starting a business, from creating a strategic plan, to automating with AI tools, knowing where to begin has never been easier.

“It was one of the catalysts in my journey to get things going. The universe inspired me to start tarot reading. Simultaneously, I was presented with the Small Business Starter Pack, which motivated me to take the first step by offering helpful tips and showcasing small business owners who went for it. I still look back on the notes I took while reading the pack to guide me.”

Tips for Aspiring Creators

Melody’s biggest piece of advice? Consistency and authenticity.

“Pick a genre that is authentic to YOU and dedicate yourself to creating content on a daily basis. Try not to skip a day! It keeps you engaged, focused, disciplined, and inspired. Realize that you need to test a bunch of different styles and topics over time before you hone in on what works best for you and your audience. Try to spice up your content with various themes: educational, entertaining, inspiring, funny, etc. Whatever you do, don’t give up. Keep going, not because of the numbers (or lack thereof sometimes), but because you’re inspiring yourself and others!”

Embracing what makes you you is particularly important when building a personal brand. As Melody’s business is intertwined with her personal brand, keeping content true to her was a no-brainer.

No Regrets, Just Growth

Looking back, would Melody do anything differently? Not a thing.

“No, because I’m someone who never regrets anything I do; it’s all part of my journey, the wins and losses. They all help me grow and adapt and determine how to proceed in the future.”

Business owners will inevitably face challenges, but it’s how you approach and tackle them that will help to define your future strategies. 

The Best Moments Along the Way

Of all the milestones, Melody highlights three that mean the most:

“First, being able to finally shun my fear of being seen or judged and just going for it! Also, connecting with amazing people who have opened up to me, and allowed me to help them on their self-discovery journey. Finally, discovering my new love for video editing!”

A Final Thank You

As the Taropy by Melody journey comes to an end, Melody has one last message for her supporters:

“Thank you to anyone who followed my Taropy by Melody journey! I hope you learned a little and are inspired to start your passion project already. You’re worth it! Everyone deserves a life they love!”

While this may be the final blog post in the series, Melody’s journey is only just beginning. Stay tuned on the Picsart blog for guides, how-tos and more, helping you to bring your creative visions to life.

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.