It’s World Food Day today! We’re celebrating by showing you one of the best ways your food business can get involved in your local community and gain new customers, and that’s through pop-up restaurants – temporary restaurants that pop up out of nowhere with delicious food in unconventional locations. If you’re trying to chef it up as a side gig, we’re here to help!
Why Are Pop-up Restaurants Popping Off?
Let’s say you’re an aspiring pro chef but you’re worried about the demands of running a restaurant or cooking full-time. Pop-ups are a great way to get your name out there, show off your skills, and try out ideas without breaking the bank.
It is not a coincidence that many big restaurateurs and Michelin starred*** chefs, such as Thomas Aloysius Keller and Alain Ducasse, have opened pop-up restaurants before. It gives you opportunities to make connections and let people try your concepts, making it great for young professionals in the food industry.
What’s On The Menu, Chef?
Let’s be real, your menu is going to be the centerpiece of all of this. If your menu is fire, you’re gonna sell like hot cakes, and that means your menu has to be on point with…
Theme & Style: Does your menu fit the vibe of your pop-up? Does it have an enticing visual that you’re fine sharing online?
Space & Legibility: Does your menu look clean or cluttered? Consider how someone’s eyes will move when reading your menu.
Word Choice: Will being descriptive help with interest? ‘Homemade’ and ‘Seasonal’ can be pretty convincing with the right dishes.
Luckily, a menu is not something you need to create from scratch, unless you want to. There are plenty of great templates online, including in Picsart’s Templates Library!
Spread The Word Online!
Hold on! Don’t people need to know what your pop-up is, where it’s happening and when?
Oftentimes, the menu is also the flier with that info, but if you’re looking to make a separate poster for your social media, or just to put it around town, some things to consider are…
Color Choices: Will lighter colors help your marketing stand out on social media or in-person? Aim for 3 to 5 color choices if you want variety!
Visuals & Aesthetics: What’s the vibe you’re going for? Will this get people to stop what they’re doing and take a look?
The Headline: What do the biggest words on your poster say, and what does that communicate about your event?
Once again, there are a ton of great templates for posters online, and you can save time by using one. Consider using one of Picsart’s.
Channel Your Inner Foodie!
You already know that a high quality photo of the food you’re making will do wonders, but what if you’re not a photographer? With the power of photo editing, you don’t need to be! With Picsart specifically, you can…
Use AI Enhance or Auto Retouch: With a single press on your phone, you can increase the quality of your photos automatically. You can also use the manual versions of these tools if you’re looking for a specific lighting or detail.
Apply Effects: If you think your food will look better in black and white or a nostalgic filter, try out the effects and see which ones make your food look better!
Create With Smart Background: If you don’t have a good backdrop for your food photo, simply make one with Smart Background!
Hold Up, Let Them Cook!
Don’t let your dreams be dreams. If you have a great concept for a pop-up restaurant, or you’re aspiring to be a renowned chef, there are so many resources online to help you with the logistical aspects so you can focus more on being a Masterchef.
Need a nice looking template for a menu or poster to save some time? Make Picsart a part of your recipe with our Templates Library! Search ‘menu’ or ‘restaurant’ and check out what we cooked up for you!
Let Picsart be the key ingredient you need. Head to picsart.com or download the Picsart app.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.
