How to Revamp Old Marketing and Branding Materials

As a brand, it’s always important to keep your marketing materials feeling fresh. The last thing you want is to lose customer interest by not keeping your visual game strong. Engagement is always key, and it should be a focus to keep your audience interested. The thing is, you don’t always have to completely scrap old materials. Why render them useless when you give them a glow-up and revamp them instead? With the help of Picsart, you can recycle any content and create something fresh with our helpful tools. 

The Power of Refreshing Over Replacing

This technique is a very cost-effective and time-effective way to present marketing materials. Especially as a solopreneur, this process can be helpful as you are running the show on your own. It’s also a great way to keep a familiar ‘look’ to your branding. If you change things up too drastically, you can isolate your consumers, as they won’t find the imagery recognizable. These are just some of the countless environmental and creative benefits of reusing and repurposing this type of content. Many tools in our product can help you with this task; let’s explore how!

AI Replace & Remove Tools : A Game Changer

You could try out our AI Remove tool to delete various elements of your design work with ease. You simply select the tool and brush over what you want to remove. You then tap Apply, and you’re good to go. This is a must-have when altering previously used work, and it’s an extremely user-friendly feature. Staying on the AI train, another super helpful tool to use is AI Replace. This game-changing feature allows you to edit like never before. Just highlight any part of an image, describe what you want to replace it with and voila! Your image is then altered to match your description. They are the perfect companions to have on your revamping journey, as they can help with drastic redesigns. It offers endless opportunities to give some old content a new shine, so why not give it a try? 

AI Image Generator : Reinvent with Ease

If you want to create new imagery to add to your branding materials, you should also check out our AI Image Generator. This tool allows you to create any image you want by prompting the idea with AI. Simply describe what you want and choose an art style before watching it come to life. This feature is also great for any custom content that is needed, as the image is created solely based on your description! You can forget about using the same old pictures now that you’ve got AI to create new ones.

Reviving with Stickers

Our Sticker section offers small images that are the perfect way to add some new flair to any old designs! Just simply search for what you want, and make sure to choose ones that are for commercial use (they say plus on them). They can add some extra personality to any design work and should be checked out! If you want to use something more original, why not check out our AI Sticker Generator? This custom creator allows you to create stickers that are personal to you! Simply describe what you want and choose an art style. It’s really that simple! It’s great for making sure your branding stays true to your business while adding a new vibe to your material. 

Font Styles : The Finishing Touch

Once you finish your redesigns, a good final touch can be adding a new font style! The typography you choose for any content is always important when creating impactful visuals. The more fitting to your brand, the better the font; it can be super fun to experiment with multiple options to keep things dynamic too. By choosing a style that reflects the new redesign, you are levelling up the quality of the overall look. There are so many options to choose from; you can even import other fonts straight into the app! 

With so many tools available to guide you through any redesign, you should consider giving it a go. Save your time and embrace the art of revamping with Picsart today!

Empowering the Creator in Everyone