If you’re posting on LinkedIn without considering timing, you could be missing out on a massive chunk of engagement. Posting at the right time can be the difference between a post that fizzles out and one that sparks conversations and reaches thousands.
So, when is the best time to post on LinkedIn in 2025? And how can you determine the optimal posting time for your unique audience? Let’s break down everything you need to know, from peak engagement windows to strategies for refining your own LinkedIn posting schedule.
The LinkedIn algorithm and user engagement
The best time to post on LinkedIn depends highly on the LinkedIn algorithm and how people engage with your content. Specifically, the algorithm considers:
Time sensitivity
The LinkedIn algorithm prioritizes content that’s fresh. That doesn’t mean that old posts won’t resurface in people’s feeds. In fact, old posts that perform exceptionally well can continue showing up in people’s feeds for weeks. That said, fresh content always performs best. Also, posts made when your audience is active (usually morning and afternoon) are also more likely to be shown in people’s feeds.
Engagement signals
The algorithm also prioritizes engagement signals, specifically early engagement signals. In other words, the more quickly your post receives likes, comments, and shares, the better chance it has of reaching a larger audience. If a post sparks a deep conversation, the post is also more likely to be shown to people. Hence the need to post when your audience is active and engaged.
User relevance
Another factor the LinkedIn algorithm takes into account is user relevance. This means that your post will be shown primarily to users who have expressed interest in or are likely to engage with similar topics or content. Content from first-degree connections is prioritized but high-quality content from second-degree or followed accounts can appear in people’s feeds as well.
Best times to post on LinkedIn
Okay, given the above factors, when is the best time to post on LinkedIn?
The general consensus is that the best time to post is:
- Tuesdays and Wednesdays from 10 am to 12 pm
- Thursdays at 10 am
This is when activity on LinkedIn is at its peak and your post is more likely to reach a larger audience. Which makes sense when you think about it. By the middle of the week, people are engaged and actively looking for solid content to read on LinkedIn. They’ve shaken off the Monday blues and are ramping up over the Wednesday hump.
The worst time to post on LinkedIn
Generally speaking, the worst time to share content on LinkedIn is the weekend. It’s pretty obvious why. People are out and about, doing various activities, not looking at LinkedIn. Saturday and Sunday are days when you should avoid posting.
Best times to post on LinkedIn by day
But what about the other days and times of the week? Should you post during those times? Yes, of course. Your engagement won’t be quite as high as peak Tuesday and Thursday, but you can still get plenty of people to interact with your content.
Here are the best times to post on LinkedIn by day:
Monday: 9 am – 2 pm
People are just getting rolling with their weeks on Monday and probably catching up on LinkedIn after the weekend. You’ll likely have a decent engagement rate if you post late morning or early afternoon.
Tuesday: 10 am – 12 pm
As mentioned before, Tuesdays are considered one of the best days to post on LinkedIn. The sweet spot for time is around mid-morning to lunchtime.
Wednesday: 10 am – 12 pm
Like Tuesday, the Wednesday sweet spot is somewhere between 10 am and 12 pm. Remember, this is one of the best days to post on LinkedIn so you want to make sure your content is top quality on Wednesdays.
Thursday: 10 am
This is your final chance in the week to get peak engagement with your LinkedIn posts, so don’t waste it. Thursday mornings at 10 am is the ideal time to post for maximum reach and engagement.
Friday: 8 am – 1 pm
Fridays tend to have lower engagement rates on LinkedIn, but still worth posting during this time frame. People are likely wrapping up their work week and may not be as active on the platform, but there’s still a chance you can catch some eyes with your content.
Saturday: 6 am – 4 pm
This is an interesting one. You’d think the best time on Saturday would be in the mid-morning, as people are scrolling through their social media feeds. Turns out you have a wide window in which to post on LinkedIn.
Sunday: 8 am – 2 pm
Like Saturday, Sundays also have a wide window for posting on LinkedIn. People may be more relaxed and spend time on social media, so take advantage of this opportunity to share your content during the morning/early afternoon hours.
How to find your unique best posting time for LinkedIn
Everyone’s audience is different, and the above times may not actually be the best time for you to post on LinkedIn. So how can you figure out your unique best posting time? It’s all about experimentation.
- Test different times: Create similar posts and test them at various days and times to see which ones get the most engagement. You may want to use a spreadsheet to keep track of how well your posts do.
- Analyze your data: Take the data from your tests and thoroughly analyze it for patterns and trends. When do your posts seem to get the most engagement?
- Consider your target audience: Think about who your ideal audience is and what their daily routine might be like. Are they professionals working 9-5 jobs? Then posting during the work week may be way more effective than on weekends.
- Keep testing and adjusting: As your audience and content evolve, so may your best posting time. Continuously test and analyze your data to make sure you’re reaching your target audience at the right time.
Designing engaging LinkedIn posts through Picsart
As we noted, engagement really matters in determining the success of your LinkedIn posts. If you want to create highly engaging, visually striking LinkedIn content, look no further than Picsart.
Start with one of our professionally designed LinkedIn templates. Customize the fonts and colors to match your brand, then add eye-catching graphics and images with our photo editing tools.
If you can’t find the font you want, use our AI text font tool. Simply describe the look of the font you want and then let the AI do its magic.
And if you’re struggling with what to write for your LinkedIn caption, you’re definitely going to want to check out our AI caption generator. Describe the type of caption you’re looking for and our AI will do the rest.
Conclusion
Knowing the best time to post on LinkedIn can significantly boost engagement, helping you reach more people and build stronger professional connections. By testing different posting times, analyzing engagement trends, and leveraging tools like Picsart to create visually engaging content, you can maximize your impact on LinkedIn. Experiment, refine your strategy, and start posting with confidence. Your audience is waiting.
