You know how powerful Facebook advertising can be. Undoubtedly, you’ve bought something from or clicked on a Facebook ad. The ad was able to interrupt your scrolling enough to capture your attention and even possibly compel you to purchase something.
With Facebook advertising, you can get your brand in front of the right audience exactly when you want to. That’s power.
How can you, as a business owner or marketer, effectively advertise on Facebook to reach your target audience and drive sales? In this guide, we will go over the basics of how to advertise on Facebook.
Why advertise on Facebook
Before we talk about how to advertise on Facebook, let’s talk about why you should do it in the first place. People spend an average of almost 2.5 hours every day on Facebook. You can be absolutely sure that your audience is on Facebook, just waiting for you to get your messaging in front of them.
While it varies by industry, advertisers can expect anywhere from a 400% to 800% ROI on Facebook advertising. That means that for every dollar invested, businesses can expect somewhere between $4 and $8 in return.
And there are benefits that go even beyond the ROI of Facebook advertising. With Facebook, you can target very granular audiences, ensuring that your branding gets in front of the right people at the right time.
Rather than just splashing your money into broad ads and hoping something sticks, Facebook allows you to target based on age, location, interests, and even behaviors. Your advertising dollars are used much more efficiently, leading to a higher ROI.
Finally, Facebook advertising enables you to build customer loyalty. Using retargeting, you can engage with individuals who have already interacted with your business in some way. You can also use Facebook’s lead generation tools to capture potential customers’ information and continue nurturing them through your marketing funnel.
Facebook ad types
The starting place for advertising on Facebook is understanding the different Facebook ad types. Each ad type is designed for a specific marketing objective, whether it’s increasing brand awareness or generating leads. Here are some of the most commonly used Facebook ad types:
- Image Ads: These ads consist of an eye-catching image and brief text to grab the audience’s attention.
- Video Ads: With these ads, businesses can showcase their products or services through short videos. This type of ad tends to perform well, as videos tend to capture people’s attention more effectively than still images.
- Carousel Ads: This ad format allows businesses to display multiple images or videos in one ad, creating a more interactive experience for the audience.
- Slideshow Ads: Similar to video ads, slideshow ads allow businesses to showcase their products or services through a series of images and text.
- Lead Ads: With lead ads, businesses can collect potential customers’ information within the Facebook platform, making it easier to generate leads.
- Messenger Ads: These ads allow businesses to connect with potential customers through Facebook Messenger, providing a more personalized and interactive experience.
- Collection Ads: Collection ads are designed for e-commerce businesses, allowing them to showcase multiple products and link directly to their online store.
- Stories Ads: With the popularity of Facebook Stories, this ad format allows businesses to reach users through short, vertical videos or images that appear between their friends’ stories.
How to set up ads on Facebook
To set up ads on Facebook, you’ll need to go to the Meta Business Suite and go to the Ads Manager tab. From there you can set up ad campaigns that will help you achieve your marketing goals.
As you set up your ads, you’ll need to do things like:
- Choose your campaign objective
- Set your budget
- Target your audience
- Choose where your ads show up
- Create your ad sets
For a detailed guide on how to set up ads on Facebook, read this step-by-step guide from Facebook.
How to create winning ads with Picsart
Now that you know the basics of how to advertise on Facebook let’s talk about how to create winning ads with Picsart.
- The easiest way to get started is to go to the Facebook ad templates section in Picsart, where you’ll see loads of gorgeous templates you can use to create ads.
- Once you’ve selected your template, you can begin changing elements to your heart’s content. Shape the ad to fit your brand and your messaging.
- To find the perfect template for your ad, you can specify exactly what type of marketing you’re doing. For example, if you’re running a sale, you can search on the term “sale” and you’ll see dozens of beautiful templates waiting for you to use.
Tips for great Facebook ads
Part of knowing how to advertise on Facebook is knowing what makes for great Facebook ads..
Eye-grabbing visuals
You only have a few seconds to capture people’s attention as they are scrolling through their Facebook feeds. It’s essential to use eye-catching visuals that will make people stop and pay attention. This could be a striking image or an engaging video that stands out amidst the sea of content on Facebook.
Thanks to Picsart’s huge library of templates and images, this shouldn’t be a problem for you.
Concise and compelling copy
In addition to captivating visuals, your ad copy needs to be concise and compelling. It needs to have snap and pop. It needs to perfectly complement the eye-catching visuals you choose.
You have limited space for text in most ad formats, so you need to choose your words carefully. Make sure your copy is clear, concise, and communicates the value or benefit of your product or service in a compelling way.
Clear call-to-action
A call-to-action (CTA) is a crucial component of any successful Facebook ad. Your CTA should clearly state what action you want the viewer to take, such as “Shop Now,” “Learn More,” or “Sign Up.”
Put the CTA in the text of the Facebook ad, ensuring that users can’t miss it. You also need to select a CTA when you initially create your ad. Ensure that all your CTAs align with each other and ask the user to do the same thing.
Conclusion
Facebook advertising is a powerful tool that allows you to reach audiences you wouldn’t be able to otherwise. It allows you to grow your brand, attract new customers, and engage with your target audience.
Continually test and tweak your ads to find what works best for your business. With the right strategy and approach, Facebook advertising can be a valuable asset to your marketing efforts.
