One of Facebook’s underrated features is its events. It’s a great way to get people together for any occasion, whether it’s a birthday party, networking event, or even a virtual webinar. However, with the sheer number of events created on Facebook every day, it can be challenging to make yours stand out and capture people’s attention.

In this guide, we’ll go through some tips and tricks on how to create an event on Facebook that will grab people’s attention and increase your chances of having a successful turnout.

What types of events can you create on Facebook?

When it comes to how to create an event on Facebook, you’re only limited by your imagination. You could create an in-person event, such as new business opening or a charity fundraiser, or a virtual event like an online workshop or webinar.

Additionally, you can create different types of events such as public or private, recurring events, and even ticketed events.

Step-by-step guide on how to create an event on Facebook

To create an event on Facebook, follow these steps:

Step 1:  Click on the Events tab

Go to your Facebook homepage and click on the “Events” tab located in the left-hand menu. If you don’t see it, click on “See More” to view all of your navigation options.

Step 2: Click on “+ Create new eEvent”

Once you’re on the Events page, click on the “+ Create new eventCreate Event” button in the upper right-hand corner.

Step 3: Add event details

In this section, you will add important information about your event such as the title, location, date and time, description, and any relevant tags or keywords. Be sure to make these details clear and captivating to grab people’s attention.

Step 4: Choose event type

Select the type of event you want to create from the options provided under the “Market your event” section. This will help Facebook suggest your event to relevant users and also determine certain settings, like whether or not tickets can be sold.

Step 5: Add co-hosts

If you want to collaborate with others to plan and promote your event, you can add co-hosts by typing in their names or pages. This will also give them access to make changes to the event.

Step 6: Add tickets

If you’re selling tickets to your event, you can add a third-party website to send people to where they can buy tickets.

Step 7: Choose communication settings

Facebook gives you a variety of communication settings for your event, such as who can post comments on your event page

Step 8: Publish your event

Click on the “Create event” button to publish your event and make it accessible for anyone to see (based on your privacy settings).

Tips for optimizing your Facebook event

Now that you know how to create a Facebook event, let’s talk about how to optimize so that you get people’s attention. Here are a few tips to keep in mind:

Create an eye-catching cover photo

A visually appealing cover photo that represents your event can attract more people to click and find out more about it. Make sure the image is clear, relevant, and stands out in a crowded newsfeed. Your photo should both represent your brand and represent the event in some way. Consider using text on top of your photo to make it as eye-catching as possible.

You can use Picsart’s Facebook event covers to help you create an appealing beautiful cover photo.  

Choose a creative event name

Don’t settle for a boring, uninspiring name for your event. Get creative. If you’re feeling stuck, you can use Picsart’s AI writing tools to help generate some inspiration.

Craft a compelling description

Your event description is going to be the primary thing that convinces people to attend your event. Make sure you include all the important details and reasons why people should attend. Make it interesting. Intriguing even. Get people’s attention.

Make sure to include:

  • Location
  • Date and time
  • A brief summary of the event
  • Featured speakers or performers (if applicable)
  • How to get tickets
  • Who to contact for more info
  • Any special offers or promotions
  • FAQ

Utilize keywords

Using relevant keywords in your event title and description can help your event show up in search results. Additionally, using popular keywords related to your event can increase its visibility. Be sure to research which keywords are trending and use them appropriately.

Engage with attendees before the event

Don’t just create the event and forget about it until the day of – engage with people who have RSVP’d or expressed interest in attending. Post updates, teasers, or behind-the-scenes content to generate excitement leading up to the event. This also allows attendees to ask any questions they may have and feel more connected to the event.

Promote your event on other platforms

Don’t rely solely on Facebook to promote your event. Use other social media platforms like Twitter, Instagram, and LinkedIn to reach a larger audience. You can also ask friends to share the event on their pages or invite their friends who might be interested.

Collaborate with co-hosts

Partnering with other organizations, businesses, or individuals can help expand your reach and attract a diverse audience. Co-hosts or sponsors can also provide additional resources or promotions to make your event more enticing.

Offer something unique

What sets your event apart from others? Is it the location, the theme, the activities? Make sure to highlight what makes your event special and why people should choose to attend. Consider offering early bird discounts or exclusive merchandise to further entice potential attendees.

Run an ad for your Facebook event

Facebook offers targeted ads that can help reach a specific audience based on demographics, interests, and behaviors. This can be a great way to attract people who may not have seen your event through organic promotion.

Don’t start from scratch with your Facebook ad. Use Picsart’s Facebook ad templates to help you create a gorgeous ad that gets more people to register for your event.

Utilize email marketing

Don’t forget about the power of email! Prioritizing email deliverability helps ensure your newsletters and direct messages successfully reach your target audience, maximizing engagement and promoting your event effectively. You can also offer special discounts or promotions exclusive to those on your email list.

Offer referral incentives

Encourage attendees to invite friends by offering referral incentives such as discounted tickets or exclusive perks for bringing a certain number of people. Word-of-mouth is a powerful tool in promoting events.

Conclusion

Knowing how to create an event on Facebook is the starting point. Promoting your event effectively is crucial to its success. By implementing these strategies and continually finding ways to make your event stand out, you can attract a larger audience and create a memorable experience for all attendees.

Don’t be afraid to think outside the box and get creative with your promotion tactics! Your hard work will pay off when you see a packed house at your event.