To make an ad campaign with AI agents, you brief one agent on the outcome instead of operating a tool. Attach your product shot, describe the campaign you want, and the agent writes a production plan, calls the specialist agents it needs, and hands back finished assets.
That last part is what separates an agent from a generator. A generator returns one image for one prompt. Picsart Aura is the AI creative director and producer on the agent roster, and it commands Picsart’s entire roster of specialists, so you never have to pick a tool, learn prompt syntax, or stitch a production together yourself.
This walkthrough follows a real campaign from one model photo and one can of product through four lifestyle stills, four six-second reels, a stitched hero cut with a scripted voiceover and a music bed, and a set of story-sized edits. Then it does the same thing for a piece of narrative film.
What an AI creative agent does that a generator does not
An AI creative agent takes a goal and handles the steps required to reach it. You describe the finished campaign, not the individual renders, and the agent decides which specialists to bring in and in what order.
Aura orchestrates the specialists, calling and coordinating the right Picsart agents on your behalf. It generates image and video, covering text to image, image to video, start and end frames, motion transfer, reframes and edits. It produces audio, including speech, music, sound effects and dubbing. Then it sequences the scenes into a finished video of one to ten minutes with a consistent story.
Three behaviors matter once you start working this way. Aura chains your assets, using the images and clips you upload as references or start frames for new generations. It keeps characters consistent, holding the same faces and style across scenes and episodes. And it suggests the next move, offering a smart next prompt after every result.
How to make an ad campaign with Aura, step by step
Aura asks for a sentence, a script, or assets from your Drive. The campaign below starts from one photograph of a model, one product image, and a logo file added partway through, and it runs in seven messages inside Picsart Aura, which draws on the Picsart model roster and calls in the other Picsart AI agents as each stage needs them.
How to make an ad campaign with Aura in 4 steps
1. Brief the campaign, then correct the plan
Attach your model photo and product image and describe the finished shots you want. Aura comes back with a production plan rather than images, so replace the locations you do not want and add your consistency rules before anything renders.
2. Diagnose the weak shots, then rebuild them one at a time
Name the specific fault, whether a shot is generic, stiff, or full of details that do not hold up, and ask Aura to recreate that shot considering your comment. The images you already approved stay untouched.
3. Turn the approved stills into film
Ask for a short reel per scene. Aura returns a shot list first, then builds each clip using the still you already signed off as its start frame.
4. Cut it, voice it, and size it for every placement
Request the edit, the script and the voice performance in one message and upload your logo alongside it. Then ask for the music bed and the trim together, and finally break the finished film back into cutdowns for paid social and stories.
Brief the campaign, then correct the plan
Write what you want to end up with and attach the files. Naming the product category and the kind of shot is enough to start.
Opening brief
Hey Aura, I have this model attached and I want to set up a few product shots for this energy drink. I want on-site product lifestyle shots in exotic locations.
Aura works in the background and comes back with a creative production plan rather than images. For this brief it proposed four locations. Nothing has rendered yet, which is the point: reviewing a plan is cheaper than reviewing a batch of finished pictures. Replace the suggestions you do not want and add the art direction in the same message.
Locations and consistency locks
Let’s have the locations be a snowy alpine mountain, the exterior of a Rio beach house, a trendy cafe, and the vast Sonoran desert landscape. Be sure to keep the model consistent across all images. Be sure to have the model hold the can up with one hand naturally. Make sure the design on the can is always facing the camera. Make sure the model poses are natural to the scene and the model is wearing appropriate outfits for each climate.
Four instructions in that message do the heavy lifting: the model stays the same person, the can stays in one hand, the label stays toward camera, and wardrobe follows the climate. Holding the same faces and style across a set is something Aura does by design, and naming it in the brief is what points that capability at your campaign.
Diagnose the weak shots, then rebuild them one at a time
When one location lands and another does not, you do not restart the batch. Three shots here needed work for three different reasons. The beach scene came back generic and the pose needed varying. The cafe scene read as stiff. And the cafe details did not hold up on inspection, which is the failure mode to expect from a busy interior full of small objects. Naming which of those is wrong is what makes the fix land.
Reframing one shot
Have the camera cropped closer to the model, slightly elevated. Have the can be on the table with the label facing the camera. Recreate it considering my comment.
Fixing wardrobe and expression
I don’t like the result for the Rio beach house. Have him wear a more relaxed facial expression with a smile. Have his clothing be an off-white, loose button shirt. Recreate it considering my comment.
Direction like relaxed expression, off-white loose button shirt and slightly elevated camera is the vocabulary a photographer would use on set. Aura holds the rest of the shot steady and changes only what you flagged, so the images you already approved stay untouched.
Turn the approved stills into film
Animation happens in the same chat. No exporting, no switching tools, no reuploading the images you just approved.
Stills to reels
Now create a 6 second reel for each scene where we see the initial shot of the model and the can, zoom in to see the model drink from the can, and then the model smiling. There should be a total of four videos.
Aura answers with a shot list before it generates. Approve it and four reels come back, each one using the still you already signed off as its start frame, so the model and the packaging carry over intact. Those four clips are postable as reels exactly as they are, before any further editing.
Cut it, voice it, and size it for every placement
The next request is an edit, a piece of copywriting and a voice performance at once. Upload the logo in the same message.
Hero cut with voiceover
Stitch these videos together in an action-filled edit where the model drinks from the can, and end on the video with snow. Overlay the logo in white for the last few seconds. Come up with a script promoting the drink that is as long as the video. Make sure to add audio to the video. Have the voice be a youthful Gen Z male with a New York accent.
Note how much of that brief is about performance rather than pixels. Runtime, logo placement, script length and casting are production decisions, and casting is as specific as you care to make it, down to the age range and the accent. First cuts then run long, so ask for the trim and the music together and say which footage has to survive the edit.
Music bed and trim
Add a music bed, something upbeat, slightly hip-hop leaning while staying commercial and energetic to match the vibe of the drink. Also cut the video down to about 18 seconds, preserving the model drinking from the can as much as possible.
Aura returns an amended plan for the recut. Review it, approve it, and the shorter version comes back with the hero moment protected because you named it. One finished film is one placement, though, so breaking it back apart is the last instruction rather than a new project.
Story-sized cutdowns
Using the four 6 second videos, have the logo show up halfway through each video. Have each video carry the music bed and the audio tagline. These are meant to be short social ads for stories.
You end the session with four cutdowns built for paid social and stories, one hero cut, and four lifestyle stills, all from a single photograph of a model and a can. Every result saves to your Drive, and a final can be opened in the editor or published straight to social.
Running the same chain for a story instead of a campaign
The chain is not specific to advertising. Open a new chat, describe a film, and Aura returns a summary of your request, a concept rundown, a detailed shot list and character sheets before it renders a frame.
Cinematic brief
I want to create a long-form drama starring realistically rendered anthropomorphic brown bears on their hind legs working in a commercial kitchen preparing salmon for guests.
A cinematic mockumentary about bears running a restaurant kitchen is an unusual brief, and Aura came back calling it a strong premise while naming the two things it still needed: the framing style and the video style.
What follows is three approval gates, and each one is cheap compared with the render it protects. First you approve the concept and the shot plan, and set your specs in the same message.
Approving concept, plan and specs
Approve the overall concept and the shot plan, and keep the video to as little credit spend as possible at 720p.
Second, Aura asks you to sign off that plan before spending anything on visuals, and initial renderings of the settings and characters come back so you can judge the visual direction while a correction still costs nothing. Third, it asks you to confirm credit usage and specs, and the final cut renders. Setting the resolution and the credit ceiling back in the first message is what turns that last gate into a formality rather than a surprise.
Get answers to common questions
It is software that takes a goal and handles the steps needed to reach it, rather than performing one operation on one file. Aura is the creative director and producer of the group: it plans the production, briefs the Picsart specialists the work needs, and assembles what they return into a finished piece.
Brief your first campaign today
You have a product photo on your phone and a campaign you have been putting off. Open Picsart Aura, attach the photo, and describe the finished ads you want.
