Facebook Reels are a dynamic way to share creative and engaging content with your audience. Just like Reels on Instagram and posts on TikTok, Facebook Reels gives you the ability to craft short, captivating videos that can be both entertaining and informative.

Whether you’re a brand looking to expand your reach or an individual wanting to experiment with new storytelling methods, Reels provides a versatile platform for expression.

In this guide, we’re going to walk you through the steps of how to create Reels on Facebook. We’ll also give you tips for creating great Reels that engage your audience.

How to create Reels on Facebook

Posting Reels on Facebook is really simple. Here are the steps you need to follow.

Open the Facebook app
Tap the “+” icon in the top right corner of the screen
Select the content you want to use in the Reel. You can create fresh content with your camera or you can select old content from what’s on your phone or what you’ve already posted on Facebook. You can select multiple pieces of media as well.
Select the music you want to include in your reel. Facebook has a huge library of music from which you can choose. Simply type in a title or some lyrics and you can choose the one that best fits the contents of the Facebook Reel.
Add text, clips, effects, captions, or stickers to the media you’ve selected for your Facebook Reel.
Choose a caption to accompany your Reel. You can also use hashtags, tag people in the reel, and select whether you want to share the Reel to Instagram.
Tap the “Share now” button

That’s it! As you can see, it’s really simple to share reels on Facebook and Instagram.

How to edit Reels on Facebook

Editing Reels on Facebook is just as easy as posting them. Follow these steps:

Select the photos, videos, and music you want to use in your Reel.
Add any text, effects, captions, etc. to the Reel.
Tap the “Edit” button in the bottom left part of the screen
Edit your Reel to your heart’s content. You can add additional text, crop images, add additional media, split the content, etc.
Once you’ve finished editing, tap “Done” in the top right part of the screen.

You’re done. Now all that’s left is to share your Reel with the world.

Tips for creating great Facebook Reels

Now that you know how to post reels on Facebook, let’s talk about some strategies for creating content that engages and entertains your audience.

1. Keep it short and snappy

Reels are designed to be short, so keep your content concise and engaging. Try to capture your audience’s attention in the first few seconds and keep them interested throughout the entire Reel.

2. Use trending music or sounds

Facebook has a vast library of music and sound effects to choose from for your Reels. Take advantage of this by using popular or trending songs/sounds that will resonate with your audience.

3. Add text and captions

Adding text and captions can help tell a story or convey a message in your Reel. It also makes it more accessible for viewers who may have their sound turned off.

4. Experiment with effects and filters

Facebook offers a variety of fun and creative effects and filters for Reels. Use them to enhance your content or add a unique touch to your videos.

5. Collaborate with other creators

Collaborating with other creators is a great way to expand your reach and tap into different audiences. Consider teaming up with other Facebook users to create Reels together.

6. Share what makes you unique

Your audience follows you for a reason, so don’t be afraid to show your personality and share what makes you unique. This can help establish a connection with your viewers and make them more likely to engage with your content.

7. Engage with your audience

Don’t forget to interact with your audience by responding to comments and messages. This can help build a loyal following and encourage them to continue watching and sharing your Reels.

8. Always film vertically

Since Reels are designed for vertical viewing, it’s important to film your content vertically as well. This will ensure that your videos look their best and fill the entire screen.

9. Utilize hashtags

Adding relevant hashtags to your Reels can help increase its visibility and reach a larger audience. Do some research on popular hashtags in your niche and use them in your posts.

10. Share behind-the-scenes content

Reels are a great way to show a more personal side of yourself or your brand. Consider sharing behind-the-scenes footage or showcasing the process behind creating your content to give viewers an inside look into your world.

11. Use call-to-actions

Encourage your audience to take action by including a call-to-action in your Reels. This can be as simple as asking them to like, comment, or share the video, or directing them to check out your other content or social media platforms.

Ready to start sharing Reels on Facebook?

When posting Reels to Facebook, don’t start from scratch! Use one of the thousands of Facebook templates from Picsart. They’re professionally created and feature eye-catching headlines, stellar graphics, and compelling calls to action. You can easily edit them to match your style and aesthetic as well, drawing from our huge library of fonts, stickers, and shapes to match your vision.

Additionally, they can be animated with various effects and be turned into videos in just a few seconds.

But that’s not all you can do. You can also use videos from the Picsart stock library and add these videos to the templates easily.

And to top it all off, if you’re not sure what copy to use with your Reel, use our built-in AI writer to help you come up with fresh copy.

Conclusion

Now you know how to post Reels to Facebook. Remember to have fun and be authentic in your content, as this is what will truly resonate with viewers. Don’t be shy and start experimenting with different ideas to see what works best for you. By consistently posting high-quality Reels, you can effectively connect with others and expand your online presence.