Creating a brand is an exciting but overwhelming challenge, especially if you’re starting from zero. With no design or brand vibe established, you might feel like you’re facing a steep climb. But don’t worry, we’ve got your back! In our latest YouTube video, Matilde provides a step-by-step guide on how to design your product and effectively market it on social media, as demonstrated by our recent collaboration with brazilian coffee company Café Cultura to launch our very own Picsart coffee blend.

1. How to Create Your Product Design

Designing your product involves more than just visual aesthetics; it’s about conveying the essence of your brand. For our project, we chose Brazilian arabica beans, inspired by our partner Cafe Cultura’s roots. The vibrant Brazilian culture influenced our color palette, which includes lively greens, yellows, and a dash of orange.

Using Picsart Web, we started by selecting a suitable background image to incorporate the orange elements and set the stage for our text. To ensure readability, we placed text over a less busy part of the image, focusing on making every design element intentional and reflective of the brand vibe. The font choice, text alignment, and color were all selected to mirror the fun and vibrant nature of our brand.

2. How to Transition Your Design to Marketing Assets

Once the product design is in place, the next step is to create compelling marketing assets. Here, simplicity and consistency are key. We continued using Picsart to maintain the brand’s visual style across all assets.

For social media, start with essential elements like a profile picture and a compelling bio. Use the design elements from your product packaging to maintain consistency. For example, the logo and color scheme should be consistent across your packaging and your social media presence to strengthen brand recognition.

3. Don’t just Post — Engage! 

In one of our recent YouTube videos, we taught you how to create the perfect Instagram feed for your small business. But social media is not just about posting; it’s about engaging. For our brand, we used the initial posts to introduce the product with visuals directly from our packaging design. This not only leveraged our design work but also ensured that the product was immediately recognizable to our followers.

Creating reels or videos can further engage and entertain your audience. We demonstrated how to use existing assets to create dynamic content that reinforces thebrand’s narrative and aesthetic. Remember, every post is an opportunity to reinforce your brand’s story and values.

Launching a brand from scratch might seem daunting, but with the right tools and a consistent theme, it can be a smooth and successful journey. From designing your product with a clear brand identity to creating a cohesive social media strategy, every step is an opportunity to solidify your brand in the minds of your consumers.

So, whether you’re crafting your first product or looking to refresh your brand, remember that consistency is your best friend in building a cohesive and memorable brand identity. And as always, tools like Picsart are here to help streamline the process, from initial design to final post.

Happy branding!

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.