Today, we’re excited to announce a new member of the Picsart family: DeepCraft! As of today, the Armenia-based computer vision and AI company is part of Picsart, joining us to make our video editing experience even better.
Video editing capabilities have been a pressing need for creators worldwide. In fact, we’ve seen over 180 million videos edited so far this year on Picsart. That’s a 70% increase from 2020!
DeepCraft’s breakthroughs in computer vision and machine learning will complement our existing AI technology, improving the overall video editing experience for Picsart creators.
We know how important video is to today’s creative landscape. Some of the top platforms for creators to earn significant revenue are based in video, so we’re investing in making our video editing tools and processing even better.
The Picsart team has already been working with DeepCraft for more than a year, and because of this, we know that we share similar goals and values: to make creativity accessible and simple. That’s why we’re so excited to welcome them, learn from them, and bring you faster and better video editing tools.
This is our second acquisition in the video space. Last year we acquired the advanced video effects company “D’efekt,” since rebranded to EFEKT. It is also our first acquisition since the announcement of our Series C funding and Unicorn status earlier this year, showing sustained momentum in growing our tools and capabilities for creators worldwide.
To our DeepCraft family, welcome to the Picsart family. To our creator community, welcome to a whole new world of video editing. If you haven’t yet, try our video editor!